Western U.S. Leads as Education Technology Market Skyrockets Toward $197 Billion

According to the latest market research study published by P&S Intelligence, the U.S. education technology market is witnessing remarkable growth, projected to reach USD 197.3 billion by 2032 from an estimated USD 87.4 billion in 2024, registering a strong CAGR of 10.9% during the forecast period. The surge in digitalization within educational institutions and the expanding adoption of online learning platforms are key factors fueling this market expansion. Schools, colleges, and universities across the U.S. are rapidly integrating technology into their curriculums to enhance learning outcomes, streamline administration, and facilitate remote education.

Technological advancements such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT) are reshaping traditional learning methodologies. Government support through initiatives like the Elementary and Secondary School Emergency Relief (ESSER) Fund has further accelerated the deployment of educational technology solutions across public and private institutions. Moreover, the rising demand for personalized learning experiences and mobile-based education applications is making EdTech an indispensable part of the modern educational landscape. With students, teachers, and institutions increasingly embracing digital transformation, the U.S. EdTech market is poised for unprecedented growth in the coming years.

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Key Insights

·         In terms of application, the K–12 education segment is dominating the market, holding around 40% of the revenue share in 2024. Schools are widely adopting learning management systems, educational apps, digital whiteboards, and gamified learning tools to foster better student engagement and improve learning effectiveness.

·         The competitive exams segment is anticipated to grow at the fastest pace during the forecast period, driven by the growing demand for online coaching platforms, virtual mock tests, and AI-powered assessment tools that provide personalized feedback and learning pathways.

·         By end user, institutes contribute the largest share, approximately 55% of the total revenue. Universities, colleges, and schools are heavily investing in EdTech platforms to enhance their digital infrastructure, support hybrid learning models, and offer seamless communication between educators and students.

·         Meanwhile, individual learners are emerging as the fastest-growing end-user segment, highlighting the increasing popularity of self-paced learning, online certifications, and upskilling platforms among working professionals and students.

·         Among the types of solutions, software remains dominant, accounting for nearly 60% of the market revenue. This includes the widespread usage of LMSs, classroom management systems, educational content management platforms, and AI-enabled learning analytics tools that personalize the learning journey.

·         Hardware solutions, such as tablets, smartboards, VR headsets, and laptops, are the fastest-growing segment, fueled by the need for interactive and immersive learning experiences that go beyond traditional textbooks and lectures.

·         Regionally, the Western U.S. is leading the market with a 45% share, owing to the presence of major technology companies, educational innovation hubs, and significant investments in EdTech startups. States like California are at the forefront of implementing digital learning solutions at scale.

·         The U.S. EdTech sector is characterized by rapid technological innovations such as AI-driven adaptive learning systems, VR/AR-enhanced education, and blockchain-based credentialing, which are making education more accessible, inclusive, and efficient.

·         Investment activity remains robust, with U.S. EdTech companies raising approximately USD 2.8 billion in venture capital funding in 2023, mainly directed towards enhancing AI capabilities, developing immersive learning environments, and expanding global outreach.

·         The competitive landscape is highly fragmented, with a mix of well-established companies and emerging startups offering specialized products. Players are focusing on strategic partnerships, mergers, and acquisitions to expand their product portfolios, technological expertise, and market presence.

Companies are also increasingly offering subscription-based models and customizable learning solutions to cater to a diverse range of educational needs, providing opportunities for monetization and market expansion across various demographics.
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U.S. Tax Preparation Software Market Poised for 9.3% CAGR Growth Through 2032

According to the latest market research study published by P&S Intelligence, the U.S. tax preparation software market is witnessing significant momentum, valued at around USD 6.4 billion in 2024 and projected to soar to USD 12.9 billion by 2032, at a compelling CAGR of 9.3%. This growth is fueled by a range of factors including the integration of artificial intelligence and machine learning, which are reshaping how tax filing is handled—making it faster, more accurate, and increasingly automated.

The increasing complexity of tax laws and the constant regulatory changes have amplified the demand for user-friendly and compliant tax solutions. Notably, government initiatives like the IRS Direct File program are further driving market expansion by encouraging more citizens to adopt digital solutions. Self-employed individuals and freelancers are becoming a major customer base, pushing the demand for specialized software capable of managing diverse and intricate tax scenarios.

Regional dynamics also play a vital role, with the southern region currently dominating the market due to higher business formation and freelance activity, while the western region is expected to see the fastest growth owing to technological advancements and broader acceptance of digital financial tools.

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Key Insights

The on-premises deployment model continues to dominate, accounting for approximately 60% of the market in 2024, as businesses prioritize data security and internal control; however, cloud-based deployment is gaining strong traction due to the convenience of remote access and subscription-based pricing models.

Income tax software holds the largest share among product types, driven by the universal requirement to file annual income taxes; meanwhile, sales tax software is anticipated to exhibit the fastest growth, with a forecasted CAGR of 10%, mainly propelled by the rise of e-commerce and multi-state sales tax obligations.

Individual users represent the largest segment by end user, comprising about 55% of the market. Consumers increasingly prefer DIY software solutions that offer affordability, simplicity, and quick filing options, often bundled with additional services like audit support.

The commercial end-user segment is expanding rapidly as small businesses, freelancers, and gig economy workers seek out comprehensive software that not only simplifies tax filing but also optimizes deductions and tracks expenses in real time.

Industry-wise, the BFSI sector currently leads the market share, leveraging tax preparation software to manage massive volumes of tax filings efficiently and remain compliant with stringent regulatory standards.

The retail and consumer goods industries are projected to experience the fastest CAGR of 10.5% during the forecast period, influenced by growing online sales and the need to manage increasingly complex sales tax requirements across multiple jurisdictions.

Technological advancements, particularly the incorporation of AI and machine learning, are revolutionizing tax preparation software, offering features like predictive analytics for tax savings, automated document classification, and real-time error detection, all of which significantly enhance the user experience.

The ongoing shift toward mobile-based tax filing solutions is another trend boosting market growth, as consumers demand flexibility and on-the-go filing capabilities through smartphone applications.

Competitive dynamics remain intense, with major players like Intuit Inc. (TurboTax), H&R Block, and TaxAct introducing more intuitive interfaces, personalized filing experiences, and subscription-based models to cater to diverse customer needs and stay ahead in the market.

Emerging opportunities are abundant for new entrants and existing companies alike, particularly in developing AI-driven tax advisors, multilingual platforms, and niche solutions tailored for freelancers and micro-businesses.

Regulatory changes, such as new tax credits, deductions, and e-filing mandates, continually create opportunities for software vendors to innovate and update their offerings, ensuring users stay compliant while maximizing tax benefits.

The U.S. tax preparation software market’s dynamic landscape reflects a broader digital transformation in financial services, where convenience, security, accuracy, and speed are the key parameters driving adoption and long-term market growth.
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Automotive Transmission Repair Market Set for Significant Growth, Driven by Advancements in Technology and Rising Vehicle Fleet

The automotive transmission repair market is poised for steady growth, with a projected market size of USD 244.1 billion in 2025, increasing to USD 303.6 billion by 2032, driven by a compound annual growth rate (CAGR) of 3.2%. This expansion is underpinned by the rising demand for vehicle transmission repairs, stemming from the increasing frequency of transmission issues such as overheating and gear slipping. Key factors influencing this growth include the global increase in vehicle sales, particularly used vehicles that require regular transmission maintenance to ensure reliability and performance. The growing complexity of modern transmission systems, coupled with advancements in technology, is also a significant driver.


Technological innovations like shift-by-wire systems and advanced diagnostic tools are enhancing repair precision and efficiency. Furthermore, the growing use of advanced electronic control units in vehicles is fueling the need for specialized repair services. However, high repair costs remain a challenge, particularly for high-performance vehicles, which require specialized expertise and parts.

Key Insights

  • The global automotive transmission repair market is expected to grow from USD 238.8 billion in 2024 to USD 303.6 billion by 2032, driven by an increasing number of vehicles on the road requiring repairs.
  • North America is the largest regional market for automotive transmission repair, while the Asia-Pacific region is experiencing the fastest growth due to the rising number of vehicles and advancements in local automotive technologies.
  • Passenger vehicles represent the largest segment of the market, accounting for the majority of transmission repair services.
  • Oil pumps hold the largest market share in 2024, as they are vital components in both manual and automatic transmissions.
  • Clutch plates are expected to grow at the highest CAGR, owing to their importance in vehicle longevity and the increasing consumer focus on maintaining their vehicles.
  • Transmission general repair services dominate the market, accounting for approximately 70% of the market share due to their cost-effectiveness and frequent demand for issues such as fluid leaks and clutch adjustments.
  • The demand for transmission overhauls is expected to increase at a faster pace, as overhauling is a more affordable and reliable option compared to purchasing new transmissions.
  • Key trends shaping the market include the rise of advanced automotive technologies, such as dual-clutch transmissions, continuously variable transmissions (CVTs), and artificial intelligence-driven diagnostic tools.
  • The increasing number of used vehicles in the market is a major driver for transmission repair demand, as these vehicles require regular maintenance to keep them running efficiently.
  • The high cost of transmission repairs, particularly for complex transmission systems in high-performance vehicles, presents a significant challenge to market growth.
  • The shortage of skilled technicians capable of handling modern, technologically advanced transmission systems further complicates repair efforts and contributes to higher service costs.
  • The rise of online platforms for buying and selling used vehicles is also driving demand for transmission repairs, as these vehicles often require extensive inspections and maintenance before resale.
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Silicone Elastomers Market to Hit USD 16.1 Billion by 2032 Driven by Demand in Automotive, Electronics, and Healthcare Industries

The global silicone elastomers market is experiencing steady growth, with its valuation expected to rise from an estimated USD 8.8 billion in 2024 to USD 16.1 billion by 2032. This progression reflects a compound annual growth rate (CAGR) of 8.0% during the forecast period of 2025–2032. The market expansion is being propelled by rising applications across diverse sectors such as automotive, electronics, construction, healthcare, and consumer goods.

Silicone elastomers are a class of high-performance materials known for their superior thermal stability, flexibility, chemical resistance, and excellent insulating properties. These attributes make them indispensable in demanding environments, especially in industries where durability and reliability are critical.

In the automotive sector, the demand for silicone elastomers cont
inues to rise due to their extensive use in gaskets, seals, hoses, spark plug boots, and engine components. As vehicles become increasingly complex and incorporate advanced electronics and high-heat zones, silicone elastomers are vital in ensuring consistent performance and safety. Moreover, the electric vehicle (EV) revolution is further driving the need for high-temperature, lightweight, and insulating materials, all of which silicone elastomers provide.

The electronics industry is another significant contributor to the market’s expansion. With the miniaturization of components and the growing demand for smart devices, silicone elastomers are being widely used in encapsulation, insulation, and protective coatings. Their ability to withstand harsh environments while maintaining electrical performance makes them ideal for circuit boards, connectors, sensors, and display applications. As wearable tech, 5G infrastructure, and IoT devices become mainstream, the demand for silicone-based materials is expected to intensify.

The healthcare sector is increasingly relying on silicone elastomers for their biocompatibility, sterilizability, and flexibility. Applications range from medical tubing and catheters to prosthetics and implantable devices. The post-pandemic focus on healthcare infrastructure, along with advancements in medical technology and growing geriatric populations worldwide, supports the sustained demand for medical-grade silicone elastomers.

Construction and building applications are also contributing to the market's momentum. Silicone elastomers are used in seals, expansion joints, and waterproofing systems due to their weather resistance and durability. As the global push for infrastructure modernization and urbanization continues, especially in emerging economies, the use of high-performance construction materials like silicone elastomers is expanding rapidly.

Regionally, Asia-Pacific dominates the global silicone elastomers market, driven by robust manufacturing activity, urban infrastructure projects, and large-scale automotive and electronics production in countries such as China, Japan, South Korea, and India. North America and Europe follow, with strong demand from mature automotive and healthcare sectors, as well as ongoing investment in high-tech manufacturing.

Innovation in product development and manufacturing processes is also shaping the future of the market. Manufacturers are focusing on developing specialty elastomer grades with enhanced performance traits such as high tear resistance, improved clarity, and faster curing times. Liquid silicone rubber (LSR) is gaining popularity due to its ease of processing and suitability for precision applications.

Sustainability and regulatory compliance are becoming more important, with end users seeking materials that are safe, recyclable, and energy-efficient. Silicone elastomer producers are responding with greener formulations, improved life-cycle performance, and responsible sourcing strategies.

Despite these positive trends, the market faces certain challenges. Raw material price volatility, regulatory constraints in some regions, and the need for high initial investment in production technologies can hinder growth. However, these hurdles are being mitigated by strategic collaborations, technological advancement, and expansion into untapped markets.

 

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Rising Industrial Demand to Drive U.S. Refractories Market Beyond USD 2.6 Billion by 2032

The U.S. refractories market is on a steady growth trajectory, with its value projected to rise from USD 1,817.4 million in 2024 to USD 2,663.1 million by 2032. This growth, occurring at a compound annual growth rate (CAGR) of 4.9% from 2025 to 2032, highlights the rising demand for durable, heat-resistant materials across key industries such as steel, cement, glass, and non-ferrous metals.

Refractories are materials that retain their strength and stability at extremely high temperatures, making them essential components in high-temperature industrial processes. These include linings for furnaces, kilns, reactors, and other processing units, especially where temperatures routinely exceed 1,000°C. As manufacturing activities continue to expand in the U.S., the importance of reliable refractory solutions is more evident than ever.


The steel industry remains the dominant end-user of refractories in the U.S., accounting for a significant share of the total market demand. The growing production of both crude and specialty steel for automotive, construction, aerospace, and defense applications necessitates continuous investment in refractory-lined furnaces and ladles. This industry’s focus on improving efficiency, reducing downtime, and increasing output will further contribute to the demand for high-quality refractory products.

In addition to steel, the cement and glass industries are contributing robustly to market growth. With ongoing infrastructure development and demand for energy-efficient buildings, cement production remains a key activity, and refractory bricks and castables are indispensable to kiln operations. Similarly, the glass industry—which requires materials that can withstand rapid temperature changes—depends heavily on refractories for melting tanks and regenerators.

The non-ferrous metals industry, including aluminum and copper production, is also witnessing growth driven by demand from the electronics and automotive sectors. These processes involve highly corrosive environments and intense heat, making specialized refractory linings crucial to operational longevity and safety.

Another important factor in the market’s growth is the increasing shift toward energy efficiency and sustainability. Refractories play a pivotal role in minimizing heat losses and improving thermal insulation in industrial processes. The U.S. government’s stricter emissions and energy regulations are prompting manufacturers to invest in advanced refractory materials that meet modern environmental standards while optimizing performance.

The market is also seeing innovation in material composition and installation techniques. Traditional clay and silica-based products are being replaced or supplemented with high-performance materials such as zirconia, magnesia, and carbon-containing refractories. Additionally, the growing use of monolithic refractories—owing to their quicker installation, reduced maintenance, and improved energy efficiency—is creating new opportunities in the U.S. market.

From a regional standpoint, industrial hubs in states like Ohio, Pennsylvania, Texas, and California are leading consumers of refractory materials. These areas are home to major steel plants, foundries, and manufacturing facilities that rely heavily on heat-intensive operations.

Challenges in the market include the volatile costs of raw materials, supply chain constraints, and environmental issues associated with refractory disposal and recycling. However, these are being countered with technological advancements and sustainability initiatives. Refractory recycling programs are gaining traction, helping reduce environmental impact and lower production costs.

Furthermore, domestic production of refractory raw materials and partnerships with global suppliers are helping U.S. manufacturers improve resilience against supply disruptions. The emphasis on localization and advanced manufacturing technologies, such as 3D printing of refractories, is also expected to influence future market dynamics.

 

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U.S. Motion Picture Film Processing Market to Double by 2032, Driven by Analog Revival and Preservation Demand

According to the latest market research study published by P&S Intelligence, the U.S. motion pictures film processing market is poised for significant growth, expanding from USD 22.1 billion in 2024 to an estimated USD 45.6 billion by 2032, with a robust compound annual growth rate (CAGR) of 9.7%. This expansion is driven by an increasing interest in traditional cinematic techniques, a surge in film preservation efforts, and the resurgence of analog filmmaking. While digital technologies dominate the media landscape, the unique aesthetic qualities of film continue to attract filmmakers, particularly in high-profile feature films, documentaries, and indie projects. The hybrid use of traditional film with modern digital technologies is also opening up new opportunities for industry growth.

The growing demand for film processing services, particularly in film restoration and digitization, aligns with the increasing preservation efforts of film archives and museums. Additionally, the continued collaboration between major production houses and film processing laboratories ensures the sustained availability of these services. The market's evolution is further supported by advancements in digital post-production services, making it easier to integrate film elements with modern digital workflows.

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Key Insights

Segmentation Analysis:

The largest service category in 2024 was "Development and Processing," essential for all film productions.

Film restoration and digitization is the fastest-growing service category, reflecting the increasing need to preserve historical cinematic works.

Negative film dominated the stock type market with a 40% share, as it remains the industry standard, especially for high-profile productions by directors like Christopher Nolan and Quentin Tarantino.

35-mm film leads the format category, accounting for 35% of the market revenue in 2024, favored by major studios and independent filmmakers for its cinematic quality and wide exposure.

Regional and Geographical Trends:

The West is both the largest and the fastest-growing region in the U.S. motion pictures film processing market, driven by Hollywood’s continued reliance on film and the growing number of film archiving facilities.

The revival of analog filmmaking and the high demand for film restoration and preservation are key trends, particularly in this region.

Technological Advancements:

The use of hybrid production techniques, where filmmakers combine traditional film with digital post-production tools, is becoming more common. This enables filmmakers to achieve a unique cinematic look while benefiting from digital optimization.

Digital intermediate processing is the fastest-growing film format, as it integrates the visual distinctiveness of film with modern digital editing capabilities.

Competitive Dynamics, Major Players, and Emerging Opportunities:

Major players such as Warner Bros. and Universal Studios continue to back film-based productions, supporting a consistent demand for film processing services.

Independent filmmakers are increasingly adopting traditional film methods to differentiate their work within a digitized industry, creating a niche for specialized film processing services.

Film processing companies are expanding their services to include digital post-production capabilities, meeting the growing demand for both traditional and digital filmmaking processes.

This market presents a wealth of opportunities for industry players to capitalize on the resurgence of analog filmmaking and the growing importance of film preservation. As demand continues to rise, both established studios and new entrants are likely to benefit from the expanding landscape of film processing services.
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U.S. POS Software Market Poised for Strong Growth, With Cloud and Mobile Solutions at the Forefront

According to the latest market research study published by P&S Intelligence, the U.S. point-of-sale software market, valued at USD 4.7 billion in 2024, is poised for significant growth over the coming years, with projections estimating it will reach USD 9.8 billion by 2032, expanding at a compound annual growth rate (CAGR) of 9.7%. This growth is attributed to rapid technological advancements, a surge in mobile and cloud-based POS systems, and an increasing demand for enhanced operational efficiency across various industries.

In recent years, the U.S. market has witnessed a remarkable shift towards innovative POS solutions that integrate functionalities such as mobile payment support, real-time sales tracking, and advanced data analytics. These innovations enable businesses to streamline operations, reduce human error, and enhance customer experiences, making POS systems indispensable in industries like retail, hospitality, healthcare, and e-commerce.

Key drivers behind this expansion include the growing adoption of mobile POS (mPOS) systems, which are particularly popular among small businesses due to their affordability and ease of use. Additionally, cloud-based POS solutions are increasingly favored for their ability to provide businesses with real-time access to data, cost savings, and simplified software updates, helping to reduce operational complexities.

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Key Insights

Market Segmentation

Fixed POS systems continue to dominate the U.S. market, holding a substantial share of 55% in 2024. These systems remain a top choice for larger businesses due to their reliability, performance, and ability to handle high transaction volumes in sectors such as retail, restaurants, and entertainment.

Mobile POS (mPOS) systems are experiencing robust growth, with a CAGR of 10.5%. This segment is largely driven by the increasing adoption of mobile and contactless payment options, making mPOS systems ideal for small businesses and service industries like food trucks, salons, and pop-up shops.

Cloud-based POS solutions are expected to maintain their dominance, accounting for 65% of the market in 2024. Their scalability, accessibility, and cost-efficiency are key factors propelling their widespread adoption. Cloud solutions also allow businesses to manage multiple locations effortlessly, while reducing hardware-related costs.

Technological Advancements

The integration of data analytics with POS systems is one of the primary technological trends shaping the market. Businesses are increasingly using analytics to gather insights from customer transactions, enabling them to optimize inventory management, improve customer service, and tailor marketing efforts.

The Android-based POS systems are growing rapidly, with a forecasted CAGR of 13%. These systems are popular due to their ability to run on a wide range of devices, making them a flexible and affordable option for businesses seeking to integrate payment processing, customer loyalty programs, and inventory management on a single platform.

Regional Insights

The Northeast region currently holds the largest market share, driven by the region’s robust retail and hospitality sectors, as well as early adoption of advanced POS technologies in major cities such as New York and Boston.

The South is set to witness the fastest market growth, with factors like a growing number of small businesses, an expanding retail sector, and an increasing number of restaurants and hotels adopting POS systems contributing to this trend.

The West Coast, led by California, remains a significant market for POS systems due to its strong tech-driven economy and high demand for innovative retail solutions.

Competitive Landscape

The POS software market is highly competitive, with key players such as Square, Toast, Shopify, Lightspeed, and Clover dominating the space. These companies are constantly innovating, integrating new features, and expanding their service offerings to cater to evolving customer needs.

Emerging opportunities for market players lie in the adoption of omnichannel POS systems, which enable businesses to offer a seamless customer experience across physical stores, online platforms, and mobile apps. As consumers demand a more integrated shopping experience, POS systems that can manage both online and in-store transactions are increasingly in demand.

E-Commerce Integration

The rise of e-commerce is another key factor driving the POS software market. With online retail sales expected to surpass USD 1.2 trillion in 2024, businesses are leveraging advanced POS solutions to integrate their brick-and-mortar operations with their digital sales channels. This integration supports features like inventory synchronization, customer tracking, and personalized marketing.

Overall, the U.S. point-of-sale software market is poised for a bright future, driven by technological advancements, shifting consumer expectations, and the increasing need for efficient, scalable solutions across industries. Businesses that embrace these innovations will be well-positioned to succeed in an increasingly competitive marketplace.

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