TikTok, Facebook, and AI-Driven Ads Power Explosive Growth in U.S. Social Media Networking Market

According to the latest market research study published by P&S Intelligence, the U.S. social networking market, valued at USD 138.9 billion in 2024, is on track for extraordinary growth, projected to more than double to USD 304.5 billion by 2032 at a 10.5% CAGR. Social platforms are increasingly woven into the fabric of daily life, redefining how Americans connect, entertain, shop, and share experiences.

Four major platforms—Facebook, Instagram, Twitter (X), and LinkedIn—continue to lead user engagement, while TikTok dominates as the fastest-growing network, capturing younger audiences with its innovative short-form video content.

Download free Report Sample Now

Key Growth Drivers

• Video-first engagement: The rise of TikTok, Instagram Reels, and YouTube Shorts highlights consumers’ shift toward live streaming and short-form videos as primary sources of entertainment and interaction.
• Smartphone & 5G penetration: With 85–90% of U.S. adults owning smartphones and 5G networks covering nearly 70% of the population, seamless social media access and real-time interaction have become mainstream.
• AI-powered personalization: Platforms leverage artificial intelligence to deliver hyper-personalized feeds, boosting engagement and influencing consumer behavior. Roughly 80% of U.S. users report purchase decisions driven by influencers.
• Integrated commerce: Shopping features embedded within apps have transformed platforms into powerful sales channels, with over 270 million Americans shopping online in 2023.

Market Insights

• User Segments: Personal users represent the largest share (45% in 2024), while business users are the fastest-growing, increasingly leveraging social platforms for branding, customer engagement, and targeted advertising.
• Platform Share: Facebook leads with 35% share and more than 194 million monthly active users, while TikTok is the fastest-growing platform, with U.S. adults spending an average of 44 hours per month on the app.
• Functionality: Communication dominates with a 30% share, while marketing is the fastest-growing category, as U.S. businesses are expected to spend nearly USD 80 billion on social media advertising by 2025.
• Revenue Models: Advertising remains the largest source of revenue (50%), but subscriptions are emerging as the fastest-growing model at an 11.5% CAGR, led by Twitter, LinkedIn, and Snapchat.

Regional Outlook

The Southern U.S. leads with 55% market share and remains the fastest-growing region, driven by urban density, younger demographics, and robust broadband access across states like Texas, Florida, and Georgia.

Competitive Landscape

The market is moderately consolidated, with leaders like Meta Platforms, Alphabet Inc., LinkedIn, Twitter (X), Pinterest, and Reddit dominating, while community-driven entrants such as Discord, BeReal, and Clubhouse are fragmenting the ecosystem. Competition is intensifying with the rollout of AI features, short-video tools, and integrated shopping experiences.

Recent Developments

• Meta Platforms Inc. to introduce advertisements on WhatsApp (June 2025).
• Publicis Groupe acquires Captiv8 to expand influencer marketing capabilities (May 2025).
• Alphabet Inc. announces a USD 75 billion AI investment (Feb 2025).
• Discord Inc. rolls out a privacy-focused “Ignore” feature (Feb 2025).

Read More

Tech Giants and AI Breakthroughs Power the U.S. Speech Recognition Market

According to the latest market research study published by P&S Intelligence, the U.S. speech recognition software market, valued at USD 3.9 billion in 2024, is on track for rapid expansion, projected to grow at a CAGR of 12.8% from 2025 to 2032, reaching an estimated USD 10.1 billion by 2032, according to a new industry report.

This momentum reflects the growing adoption of hands-free technologies, AI-powered voice assistants, and enhanced speech recognition systems across multiple industries.

Download free Report Sample Now

Key Drivers of Growth

• Smart Devices on the Rise – More than 120 million smart speakers were purchased by U.S. households in 2024, demonstrating the rising demand for voice-enabled technologies.
• Healthcare Leads the Way – With over 72,000 healthcare providers deploying voice-enabled EHR systems, the sector remains the largest adopter, using speech recognition to improve clinical documentation, patient care, and administrative efficiency.
• Automotive Innovation – Over 38 million U.S. vehicles are now equipped with in-car voice recognition, enabling safe, hands-free access to navigation, entertainment, and communication.
• Hybrid Cloud-Edge Deployments – Enterprises increasingly leverage scalable cloud platforms alongside secure edge systems, enhancing both performance and compliance with privacy standards.

Market Segmentation Highlights

• Deployment Mode: On-premises held a 60% share in 2024, but cloud-based solutions are the faster-growing category.
• Function: Voice-driven navigation dominates with 75% share, while voice biometrics show the fastest growth.
• Technology: NLP leads with 70% share, though AI & ML are driving the strongest momentum.
• End User: Healthcare remains the largest segment (40% share), while IT & Telecommunications is expected to grow the fastest.
• Regional Insights: The West region leads adoption due to Silicon Valley’s tech ecosystem, while the South is the fastest-growing region.

Competitive Landscape

The U.S. market is fragmented yet innovation-driven, with tech giants and niche players shaping the competitive environment. Leaders such as Microsoft, Google, IBM, Amazon, Apple, and Nuance continue to invest in AI-powered speech solutions, while acquisitions and partnerships fuel rapid innovation.

Recent Developments

• July 2025 – Amplify launched a customized ASR system for speech education, enhancing pronunciation and voice-enabled learning.
• March 2025 – Northeastern University introduced an AI-driven app for individuals with speech impairments.
• August 2024 – SoundHound AI acquired Amelia, strengthening its conversational AI portfolio.
• June 2024 – SoundHound AI purchased key assets from Allset to expand AI-driven customer experiences.

Read More

U.S. Smart Cities Market Set for Rapid Expansion Amid Urbanization and Digital Transformation

The U.S. smart cities market, valued at USD 150.0 billion in 2024, is poised for significant growth, projected to reach USD 364.9 billion by 2032, growing at a robust CAGR of 11.9% from 2025 to 2032. This surge is driven by increasing urbanization, the demand for enhanced city management, and rapid adoption of cutting-edge technologies.

Download free Report Sample Now

With 83% of the U.S. population now residing in urban areas, a number expected to rise to 89% by 2050, cities face mounting challenges in transportation, energy consumption, public safety, and environmental sustainability. Smart city solutions—ranging from intelligent transportation systems and smart grids to AI-driven surveillance and energy-efficient lighting—are helping municipalities improve quality of life, optimize operations, and achieve environmental goals.

Technological Innovation and Government Support Drive Growth
The U.S. smart cities market is thriving thanks to advances in AI, cloud computing, 5G, and IoT technologies. Predictive analytics, smart traffic management, AI-powered waste and utility management, and intelligent building systems are reducing congestion, emissions, and operational costs while improving public safety and emergency response times.

Government initiatives and investments play a pivotal role in accelerating adoption. Programs like the Smart Cities Challenge, the Infrastructure Investment and Jobs Act, and targeted federal grants are fueling the development of digital infrastructure, smart grids, renewable energy integration, and EV charging networks. These efforts support cities in creating sustainable, resilient, and technologically advanced urban ecosystems.

Market Segmentation Highlights

• Transportation & Mobility leads the market with a 35% share, driven by rising urban populations, traffic congestion, and sustainable transportation initiatives.
• Smart Utilities dominate focus areas with a 30% market share, supported by investments in smart grids, water management, and IoT-enabled utility systems.
• 5G technology is the fastest-growing tech segment, providing the backbone for connected devices, data-driven decision-making, and efficient city operations.
• Large cities are the primary adopters of smart solutions, accounting for 55% of the market, while medium-sized cities are the fastest-growing segment.
• The West region, home to tech hubs like Los Angeles, San Francisco, and Seattle, dominates the market with 35% share due to high investment in digital infrastructure and sustainability.

Fragmented Market with Diverse Players

The market landscape features both global technology leaders, including Cisco, IBM, Microsoft, Siemens, and Honeywell, as well as niche innovators such as Itron, Sierra Wireless, and L&T Technology Services. Public-private partnerships and start-ups offering IoT, smart mobility, and energy-efficient solutions continue to drive competition and innovation.

Recent Market Developments

• In May 2025, the Smart Cities Summit North America brought together city leaders, federal agencies, and investors to accelerate multimillion-dollar smart city initiatives.
• The University of Tennessee at Chattanooga received USD 500,000 to implement advanced road safety and smart mobility systems.

Technology collaborations, such as L&T Technology Services and Intel, are advancing smart transportation solutions using AI and connected vehicle technologies.

Read More

U.S. Private Equity Market Poised to Reach $6.58 Trillion by 2032 Amid Strong Investor Demand

According to the latest market research study published by P&S Intelligence, the U.S. private equity market continues to demonstrate exceptional growth momentum, valued at USD 2.99 trillion in 2024 and projected to more than double, reaching USD 6.58 trillion by 2032, at a CAGR of 10.5% during 2025–2032.

Download free Report Sample Now

This robust expansion is fueled by investors seeking strong, stable returns in a shifting economic climate, where inflationary pressures and fluctuating interest rates make private equity a more attractive alternative to public markets. With over 25 million U.S. private companies (99% of all businesses), the sector offers an unparalleled ecosystem for investment and innovation.

Private Equity: A Preferred Choice for Growth & Resilience

Private equity firms provide companies with both capital and operational expertise—helping them achieve restructuring, scale, and innovation. For investors, this translates into enhanced value creation and long-term returns. Institutional investors such as pension funds, insurance firms, and university endowments continue to increase their allocations toward private equity, solidifying it as a cornerstone of diversified portfolios.

Key Market Trends Shaping the Future

• Longer Holding Periods – PE firms are extending ownership from 3–5 years to 5–7 years, focusing on operational growth and strategic expansion before exits.
• Private Company Boom – With U.S. companies now averaging 12 years before going public, PE firms benefit from longer private growth cycles and reduced public market pressures.

Market Highlights by Category

• Fund Type: Buyouts dominate with a 45% share in 2024, while private debt emerges as the fastest-growing segment, addressing rising demand for non-bank lending.
• Sector: Technology leads with a 30% share, while energy & power is the fastest-growing sector, propelled by renewable energy investments.
• Investment Size: Large-cap deals account for 55% of the market, but the lower middle market shows the fastest expansion, offering attractive valuations and growth opportunities.
• Geography: The Northeast leads with 25% share (New York’s financial hub), while the West emerges as the fastest-growing region, driven by California’s thriving technology and startup ecosystem.

Competitive Landscape

The U.S. private equity market is highly fragmented, with leading global firms such as Blackstone, KKR, Carlyle, Apollo, Bain Capital, and Vista Equity Partners competing alongside thousands of mid-sized and specialized firms. This diverse structure fuels both billion-dollar acquisitions and niche-market deals.

Recent Developments

• March 2025: Sycamore Partners completed the acquisition of Walgreens Boots Alliance for USD 24.7 billion.
• September 2023: Align Capital Partners launched Align Collaborate, a strategy supporting independent sponsors with equity capital to drive growth in the lower-middle-market space.

Looking Ahead

As private companies continue to dominate the U.S. business landscape, private equity is positioned as a key driver of capital allocation, innovation, and strategic growth. With resilient returns, extended holding periods, and strong institutional backing, the U.S. private equity market is expected to maintain its upward trajectory through the next decade.

Read More

Global Data Center Accelerator Market Set to Hit USD 232.2 Billion by 2032

According to the latest market research study published by P&S Intelligence, the global data center accelerator market is on a high-growth trajectory, projected to more than double from USD 105.6 billion in 2024 to USD 232.2 billion by 2032, expanding at a CAGR of 10.5%. This surge is fueled by the exponential rise in data generation, rapid adoption of cloud computing, and accelerating demand for artificial intelligence (AI) and machine learning applications across industries.

Download free Report Sample Now

Explosive Data Growth Driving Demand

With global data creation expected to reach a staggering 181 zettabytes annually by 2025—equivalent to 2.5 quintillion bytes per day—data centers are under pressure to process, store, and analyze vast datasets at lightning speeds. Advanced accelerators such as GPUs, FPGAs, and ASICs are proving indispensable in enabling real-time AI processing, analytics, and high-performance workloads.

Cloud Computing at the Core of Expansion

Cloud services remain a dominant growth driver:

• Global cloud spending is set to climb from USD 882.5 billion in 2024 to USD 2.27 trillion by 2030.
• Over 90% of enterprises already rely on cloud platforms, with 80% adopting hybrid cloud strategies.
• Roughly 60% of corporate data now resides in the cloud, up from just 30% in 2015.

This unprecedented cloud adoption is amplifying the need for powerful, energy-efficient accelerators that can support AI, machine learning, and big data applications at scale.

Emerging Opportunities and Challenges

• FPGA-Based Accelerators: Offering flexibility, parallel processing, and low-latency performance, FPGAs are becoming a game-changer for industries like finance, healthcare, and telecommunications. Their customizable design makes them ideal for high-performance, specialized workloads.
• Skills Gap: A shortage of AI hardware experts—over 80,000 in the U.S., 100,000 in India, and 200,000 in China—poses a challenge to scaling advanced accelerator deployments.

Market Leaders and Innovations

The competitive landscape features both established tech giants and innovative challengers. NVIDIA, Intel, AMD, Dell, IBM, and Lenovo remain dominant players, particularly in GPUs and CPUs, while new entrants are pushing advancements in FPGAs and ASICs.

Recent developments include:

• MTN Nigeria & Dell Technologies inaugurating a USD 150M Dabengwa Data Centre (July 2025).
• EnCharge AI launching the EN100 AI accelerator chip for laptops and edge devices (May 2025).
• AMD introducing third-gen Ryzen AI PRO 300 Series processors with triple AI performance (Oct 2024).
• Intel unveiling Xeon 6 processors and Gaudi 3 AI accelerators with unprecedented throughput (Sept 2024).
• NVIDIA & Microsoft partnering to accelerate AI app development (May 2024).

Regional Growth Highlights

• North America leads the market with 35% share in 2024, powered by cutting-edge innovation and robust IT infrastructure.
• APAC emerges as the fastest-growing region, backed by massive investments in China, India, Japan, and South Korea—together fueling AI, 5G, and smart manufacturing applications.

Looking Ahead

As digital transformation accelerates globally, the data center accelerator market is poised for robust expansion, enabling breakthroughs in AI, cloud, big data analytics, and beyond. The future belongs to organizations that harness high-performance computing to unlock real-time insights, drive innovation, and maintain a competitive edge.

Read More

Industrial Software Market Booms Amid Rising Automation and IoT Integration

According to the latest market research study published by P&S Intelligence, the global industrial software market is on a robust growth trajectory, expected to generate an estimated revenue of USD 56.7 billion in 2024 and achieve a CAGR of 11.5% from 2025 to 2032, reaching USD 134.0 billion by 2032. This surge is driven by the rapid adoption of digital transformation technologies across key industries, including manufacturing, automotive, energy, and utilities.

Download free Report Sample Now

Industrial software solutions—including automation tools, predictive maintenance systems, data analytics platforms, and supply chain optimization software—are increasingly recognized as essential for enhancing operational efficiency, minimizing downtime, and empowering data-driven decision-making. The global shift toward smart factories and Industry 4.0 initiatives further accelerates adoption, as businesses seek real-time insights, improved connectivity, and enhanced productivity.

Emerging Trends Driving the Market
The market is witnessing several transformative trends, most notably the shift from on-premises to cloud-based SCADA systems. Cloud-based SCADA solutions enable scalable, flexible, and cost-efficient monitoring and control of industrial processes, with remote accessibility supporting global operations. Businesses adopting these systems can reduce infrastructure costs by up to 30% while improving uptime through real-time monitoring.

Another critical growth driver is the rising demand for fault detection and classification solutions. By leveraging predictive maintenance and AI-powered analytics, industries can detect anomalies early, reduce unplanned downtime, and prevent costly failures. According to the U.S. Department of Energy, predictive maintenance can reduce breakdowns by up to 75% and maintenance costs by 30%, underscoring its operational and financial benefits.

Industry-Specific Insights

• Manufacturing Execution Systems (MES) are expected to grow at the highest CAGR, reflecting their pivotal role in optimizing production processes, enabling real-time visibility, and integrating with ERP and supply chain systems.
• Automotive leads end-user adoption, accounting for 25% of the market in 2024, driven by automation, digitalization, and innovations in electric vehicles, autonomous driving, and connected technologies.
• Energy & Power represents the fastest-growing segment, fueled by the need for efficient, resilient, and predictive energy infrastructure, alongside the integration of renewable energy and digital twin technologies.

Global Market Dynamics

North America dominates with a 40% market share, supported by advanced manufacturing industries, high IoT penetration, and strong innovation ecosystems. Meanwhile, Asia-Pacific is the fastest-growing region, with China, India, Japan, and South Korea leading the charge in automotive, electronics, and heavy machinery production, driven by initiatives like “Made in China 2025” and India’s smart manufacturing programs.

Competitive Landscape and Key Players

The industrial software market is highly fragmented, balancing global leaders with innovative niche players. Major companies driving market growth include Siemens AG, Rockwell Automation, ABB Ltd., Honeywell, SAP SE, and Schneider Electric. Recent industry developments, such as Siemens’ acquisition of Altair Engineering and ABB’s investment in Meshmind, underscore the sector’s focus on AI, IIoT, and advanced analytics capabilities.

Conclusion

As industries worldwide accelerate digital transformation, the demand for industrial software will continue to rise, powering operational efficiency, predictive maintenance, and intelligent manufacturing practices. With cloud adoption, fault detection solutions, and smart factory initiatives gaining momentum, the global industrial software market is positioned for unprecedented growth and innovation in the coming decade.

Read More

Cloud Managed Network Market Report 2024-2032

The global cloud managed network market is experiencing significant growth, fueled by demand for remote work solutions, scalable IT infrastructure, and advanced security models. Below is a structured snapshot of key market data.

Market Size & Forecast

Year	Market Size (USD Billion)
2024	35.2
2025	39.1
2032	87.5 (Forecast)
CAGR (2024–2032)	12.2%

 Download free Report Sample Now

Market Segmentation (2024 Snapshot & Growth Outlook)

Segment	Largest Share (2024)	Share / Value	Fastest-Growing Subsegment	CAGR / Note
Offering	Cloud Services	~60%	Software	Highest growth
Organization Site	Large Enterprises	~80%	SMEs	~13.0% CAGR
Deployment Model	Public Cloud	~85%	Public Cloud	Also fastest-growing
End-User Vertical	IT & Telecom	~30%	Healthcare & Life Sciences	Fastest growth

Regional Breakdown

Region	2024 Share	Growth Outlook
North America	~40%	Largest market
Asia-Pacific (APAC)	—	Fastest-growing, ~12.5% CAGR
China	Largest APAC market	—
India	—	Fastest-growing country in APAC

Key Growth Drivers

- Surge in remote and hybrid work adoption

- Increasing number of IoT devices

- Strong focus on cybersecurity and zero-trust architectures

- Integration of AI and ML for predictive analytics and automation

- Cost efficiency, particularly benefiting SMEs

Competitive Landscape

The market is consolidated, with leading players including:

- Cisco Systems

- Ericsson

- Infoblox

- Accenture

- HCL Technologies

- IBM

- Huawei

- D-Link

- Microsoft

- Oracle

- Extreme Networks

- VMware

Outlook

- Market will more than double in size from USD 35.2B (2024) to USD 87.5B (2032).

- SMEs and healthcare sectors will be the fastest adopters.

- North America will retain leadership, but APAC—driven by India and China—will post the sharpest growth.

Read More