How is Increasing Disposable Income Driving Anti-Aging Market?

The disposable income of people across the world is rising. As per the U.S. Bureau of Labor Statistics, the personal disposable income of the people in the U.S. increased from $11,394 billion in 2006 to $15,929 billion in 2016 and is further predicted to reach $24,174 billion by 2026. Similarly, according to the Organisation for Economic Co-operation and Development, in Germany and Denmark, the house disposable income rose from 1.6% and 1.5% in 2014 to 2.6% and 3.3% in 2016, respectively. Because of this growth in the disposable income, people are able to spend money on aspects such as personal care, which, in turn, has resulted in the rising adoption of anti-aging products and devices.

Anti-aging refers to the treatment, prevention, reversal of age-related conditions, such as scars, wrinkles, and age spots. Anti-aging products come in the form of gels, moisturizers, creams, serums, facial oils, and cleansers. In 2017, the global anti-aging market generated a value of $165.2 billion and is projected to advance at a 7.9% CAGR in the coming years.

Different anti-aging treatments are chemical peel, breast augmentation, hair restoration treatment, anti-adult acne therapy, liposuction, and anti-pigmentation. Other treatments include photorejuvenation, eyelid surgery, and sclerotherapy. Among these, the demand for hair restoration treatment was the most during 2014–2017 and is further going to be required the most in the near future as well. Various conditions, such as genetic balding and hormonal issues, along with some medical conditions, including lupus, thyroid diseases, and trichotillomania, and radiation treatments and chemotherapy lead to hair loss. Due to technological advancement, now this condition can be cured with several types of hair restoration treatments, namely stem cell and platelet-rich plasma-assisted hair transplant, hair replacement, hair restoration surgery, and laser light therapy.

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The surging geriatric population is, without a doubt, a major factor leading to the rising demand for anti-aging products and devices. As per the United Nations Department of Economic and Social Affairs, the population of people aged 60 years or above will reach 437 million in China, 107 million in the U.S., 324 million in India, and 58 million in Brazil by 2050. Since old age is associated with reduced vascular and glandular network in the skin layers and loss of fibrous tissue, the occurrence of dryness, skin sagging, pigmentary alteration, and wrinkles becomes usual. These skin problems can be dealt by using anti-aging products and devices, as they help reduce the skin aging, which gives a younger look by tightening and revitalizing the skin.

Another factor driving the demand for anti-aging devices and products is the expanding medical tourism industry. According to the Shanghai Medical Tourism Products and Promotion Platform, about 60,000 Chinese travel abroad every year for receiving advanced medical services, which range from anti-aging therapy to chronic diseases management.  Medical tourism means the traveling of patients from one country to another for medical treatment. Different factors contributing to the growth of this industry are quicker accessibility, high quality of care at lower cost, and advanced technology. Due to these factors, the requirement for products and devices related to anti-aging therapy is rising.