Growth of the Patient Engagement Solutions Market in North America

The patient engagement solutions market in North America is generated $3.9 billion in 2017 and is expected to witness a CAGR of 15.8% during the forecast period 2018–2023. Patient engagement refers to the process of establishing communication between patients and their healthcare providers online.

With smooth connectivity, the sharing of medical history, treatment schedule, medication prescriptions, and lab reports has become extremely easy. Patients are more concerned about their personal information and comfort today compared to the past, and therefore demand technologies that can consolidate all their medical information in one place and help them access and share it whenever and from wherever they want. This is why the patient engagement solutions market in North America is progressing.

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On segmenting by component, hardware, services, and software are the three resulting market categories, among which the software category accounted for the largest share (57.2%) in 2017. While this category will still lead the market during the forecast period, the services category will witness the fastest growth (18.1% CAGR). Similarly, the North American patient engagement solutions market can be segmented by delivery mode. Among the three categories under this segment, viz. web-based, on-premises, and cloud-based, the web-based category dominated the market in 2017 with 62.3% revenue contribution.

There is no doubt that elderly people need extensive care, as they are more prone to chronic diseases, such as cancer and diabetes. According to the American Cancer Society (ACS), around 1,688,780 new cases of cancer were diagnosed in the U.S. in 2017. Similarly, the Foundation for AIDS Research (amfAR) reported that in 2016, almost 1.1 million people in North America were suffering from AIDS. With the increasing number of elderly or even comparatively young people prone to such chronic diseases, who are demanding patient engagement solutions, the patient engagement solutions market in North America is predicted to advance in the future.

Thus, we see that owing to conducive government policies and increasing incidents of chronic diseases in the elderly, the North American patient engagement solutions market is predicted to witness steady progress.
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