Business impacts of COVID-19 on Virtual Fitting Room Market. Strategies of Major Industry Competitors


The way people shop has changed drastically in the past few years, thanks to technological advancements. While, a few years back, people needed to make trips to shopping complexes if they wanted to buy anything, today, they can open up their laptops and computers and get whatever they need with just clicking on a few buttons.

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Online shopping trend has now become an important part of people’s lives, and thus, the e-commerce industry is growing rapidly. The e-commerce platform was responsible for $2.3 trillion in sales in 2017, and the number is predicted to double up to $4.5 trillion by 2021. Furthermore, it has been estimated that by 2040, 95% of purchases will be made online.

Now, the major point of technology is to make the lives of human beings as easy and as comfortable as possible. While shopping online has become quite normal for most people, some problems related to the technology still persist. For example, say a person buys clothes online but they don’t look good when they are delivered and tried upon.

Now, the person will have to go through the hassle of returning the clothes, wait for the refund, and buy something else. In order to deal with such issues, the technology of virtual fitting rooms has been developed.

With this technology, people can try on things on a virtual platform before they buy it, and with the rapidly expanding e-commerce industry, the virtual fitting room market is also predicted to grow at rapid pace in the years to come. Other than e-commerce platforms, virtual fitting rooms are also used in physical stores, which, in fact, made the larger use of this technology in the past.

In the near future, however, different e-commerce platforms are also projected to make considerable usage of this technology, owing to the increasing consumer preference for these platforms, as they are time efficient.
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