How is Rising Use of mHealth Driving North American Patient Engagement Solutions Market?

The ballooning usage of mobile health solutions is pushing up the requirement for healthcare apps. Moreover, these solutions are fueling the surging adoption of e-prescriptions and electronic health records (EHR), that use cloud for storing health data. Because of this reason, the growing usage of mobile health solutions is positively impacting the demand for cloud-based patient engagement solutions in North America. As per a study conducted by the Pew Research Center, around 77% of Americans are smartphone users.

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The increasing population of geriatric people is pushing up the requirement for technologically advanced healthcare and medical solutions, on account of the fact that the geriatric people are highly vulnerable to various chronic diseases and are usually not able to travel frequently for medical treatment. Cloud-based patient engagement solutions are allowing them to seek healthcare and remain connected with medical practitioners at all times without physically traveling to the healthcare facilities. 

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As per the 2017 World Aging Population report produced by the United Nations Department of Economic and Social Affairs (UNDESA), the population of people in the age bracket- 60 years or above in the U.S. was 69.7 million in 2017. Moreover, as per the report, this number is predicted to increase to 108.4 million by 2050. This will massively boost the demand for patient engagement solutions in the country in the coming years. 

Web-based, cloud-based, and on-premises are the main three types of methods via which the patient engagement solutions are deployed in the region. Out of these, the usage of web-based delivery mode is predicted to be the highest in the forthcoming years. This would be because the web-based delivery mode can be easily accessed both offline and online, unlike the cloud-based one, which requires the availability of high-speed internet for access. 

The North American patient engagement solutions market recorded the highest growth in the U.S. in the years gone by and this trend is predicted to continue in the upcoming years as well. The rapid market advancement in the country will be driven by the existence of advanced and well-established healthcare infrastructure, the increasing presence of numerous healthcare IT solution providing organizations, and the growing incidence of chronic diseases in the country.