“Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually.” Says the American Academy of Dermatology (AAD). This common disease leads to nasty scars on the skin, which is a key reason people in the country go for a range of cosmetic and personal care products. Other kinds of common scars in the country are hypertrophic scars and keloids, which drastically degrade the appearance, and with people becoming increasingly conscious of their looks, cosmetic and personal care companies are making good money.
Another key reason topical products are so popular is that apart from reducing the appearance of mature scars, they prevent their formation in wounds that have freshly healed. With the increasing incidence of wounds in the country, the demand for topical treatments is rising. The U.S. accounts for one of the highest volumes of surgeries in the world, for both essential and elective purposes. Since surgeries often include incisions into the skin, the prevalence of post-surgical scars is rather high in the nation.
With time, silicone-based topical scar treatment products have gained widespread popularity among the masses. They are effective on a wide range of scars, such as stretch marks and hypertrophic, acne, keloidal, and post-surgical scars. Such products reduce the darkness of the scars, as well as their size, which is why silicone gels, sprays, gel sheets, and creams are witnessing rapidly increasing sales. As a result, numerous types of silicone-based products have been launched in the country for scar treatment, including Avosil Scar Care ointment, ScarAway, and Kelo-Cote and Kelo-cote spray.
Moreover, the easy availability of these and other scar treatment products on online platforms has led to their increasing sales. Due to the rising internet penetration in the country, e-commerce activities are picking up. Online shopping portals offer numerous facilities, such as cashless payments, home delivery, offers and discounts, easy returns, and freedom to compare similar products by different brands. Thus, cosmetic and personal care companies in the U.S. scar treatment market are rapidly establishing an online presence, as well as offering their products on popular e-commerce platforms.
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