What are Major Factors Expected to Fuel Progress of Razor Market in Asia-Pacific (APAC) in Future?

The biggest trend presently being witnessed in the razor market is rising adoption of subscription-based models all around the world, wherein the blades are delivered to the customers on a weekly or monthly basis. This strategy is being increasingly adopted by several razor blade producing companies such as Dollar Shave Club and The Proctor & Gamble Company (P&G) for attracting customers and expanding their user base. For instance, in 2017, P&G launched its on-demand service through which the customers would get the blades delivered to their homes by simply texting ‘BLADES’ on the given number.

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The global razor market is predicted to increase from $18.0 billion to $22.5 billion from 2019 to 2030, progressing at a CAGR of 2.1% during the forecast period (2020–2030). There are various types of razors available throughout the world — disposable razors, safety razors, straight razors, cartridge razors, and electric razors. Amongst these, the cartridge razors are expected to record the highest sales in the coming years, owing to the easily replaceable quality of the blades used in these products.

Globally, the Asia-Pacific (APAC) region is expected to observe the fastest growth in the usage of razor in the immediate future. This is mainly attributed to the fact that the APAC region is the most densely population region in the world and many countries in the region are observing rapid urbanization. In addition to this, the expenditure on personal care products is increasing rapidly in this region, which is in turn, boosting the sales of razors in the region.

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Hence, it can be concluded that due to the rising preference of men toward personal grooming and the increasing disposable income of the people in several countries, the demand for razors will skyrocket throughout the world in the coming years.
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