Why is Usage of Wi-Fi Analytics Predicted to Increase Sharply in Asia-Pacific (APAC) in Near Future?

Wi-Fi analytics refers to the data captured through the different WiFi access points that is then used for analyzing, informing, and improving the physical layouts, business operations, and marketing strategies. There are mainly two types of data captured through the access points— marketing analytics and presence analytics. A major factor propelling the demand for WiFi analytics solutions is the increasing number of smartphone users across the globe.

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“As per the studies of the GSM Association, the total number of mobile users accounted for almost 67% of the global population at the end of 2019”. Furthermore, the rapid technological advancements and improvements in the WiFi standards will lead to the development of dense platforms having multiple concurrently connecting systems and IoT (internet of things) connections such as hospitals, airports, and various public transportation areas, which will, in turn, propel the demand for real time data analysis.

As a result, the global Wi-Fi analytics market will grow, in valuation, from $5,210.0 million to $52,975.5 million from 2019 to 2030. P&S Intelligence, a market research company, predicts a CAGR of 24.2% in the market from 2020 to 2030. The studies further say that “the total number of mobile phone users in the world would increase from 5.2 billion to 5.8 billion from the end of 2019 to 2025”.

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Out of all these mobile phone users, “nearly 65% were smartphone users in 2019”. This share will rise to almost 80% by 2025. The increasing utilization of smartphones and various other internet-enabled systems is boosting the demand for WiFi hotspots all over the world. As a result, there will be a fourfold rise in the number of public WIFi hotspots over the next few years.

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