GSMA’s 2020 Mobile Economy report says that from 5.2 billion in 2019, the number of smartphone users around the world would rise sharply to 5.8 billion by 2025. In other words, compared to 67% in 2019, almost 70% of the people on this planet would own a smartphone. Additionally, compared to 3.8 billion, or 49% of the world’s population in 2019, 5 billion, or 61% of the global population would be a regular mobile internet user in 2025.
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It is already a well-known fact that the penetration of smartphones and the internet has been instrumental in driving the popularity of e-commerce. While e-commerce gives people the convenience of ordering stuff from home and getting it delivered to them at cost-effective rates, products, especially clothes, can only be tried on once they reach the customer.
The cameras analyze the person’s physique and movements and digitally superimpose the attire on their own 2D or 3D image, to show people how it would look on them in reality. P&S Intelligence expects the rising usage of these technologies and smartphones to take the virtual fitting room market to $19,250.4 million by 2030, from $3,128.6 million in 2019, at an 18.5% CAGR between 2020 and 2030.
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Not anymore! With the virtual fitting room concept, clothes can be tried on even before customers get their hands on them, via technologies such as AI, augmented reality (AR), and virtual reality (VR). Anyone who has used Snapchat filters or even Photoshop would easily grasp the concept. A virtual fitting room is a digital representation of a fitting room, wherein images taken from cameras and processed by AI, AR, and VR let a person try on clothes and other pieces of attire in the virtual space.
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