Why is Electric Toothbrush Market Growing Explosively in Asia-Pacific?

The global electric toothbrush market generated a revenue of $2.7 billion in 2019 and is predicted to progress at a CAGR of 5.7% between 2020 and 2030. According to the estimates of the market research company, P&S Intelligence, the market would attain a valuation of $4.8 billion by 2030. The key factors driving the progress of the market are the growing public awareness about the various benefits of electric toothbrushes and unhealthy dietary habits of people around the world.

Some of the most highly prevalent unhealthy eating habits are the consumption of sugar-rich foods, tobacco, and alcohol. These consumption habits have detrimental effects on the oral hygiene of a person. Moreover, these habits are pushing up the requirement for smart toothbrushes, which is, in turn, fueling the sales of electric toothbrushes. For example, as per the IDF Diabetes Atlas 2019, the worldwide incidence of diabetes in people in the age group- 20–79 years was nearly 463 million.

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When head movement is taken into consideration, the electric toothbrush market is divided into rotation/oscillation and sonic/side-by-side. Between these, the sonic/side-by-side category recorded higher growth in the market in the past years, both in terms of value and volume. These toothbrushes usually vibrate at a 24,000–40,000 strokes per minute frequency. This kind of powerful vibration makes these toothbrushes more effective than the rotating/oscillating ones. Globally, the market would register the highest CAGR in Asia-Pacific (APAC) in the forthcoming years.

Market Segmentation by Bristle

·         Soft

·         Nanometer

Market Segmentation by Head Movement

·         Sonic/Side-by-Side

·         Rotation/Oscillation

Market Segmentation by Product Type

·         Rechargeable

·         Battery

Market Segmentation by Distribution Channel

·         Supermarkets/Hypermarkets

·         Pharmacy/Drug Stores

·         Online Platforms

·         Others

Market Segmentation by End User

·         Adults

·         Children