Surging Adoption of BYOD Policy Driving Enterprise Mobility Management Market Growth

A number of factors, such as the surging deployment of enterprise mobility management (EMM) solutions across many industries, increasing penetration of internet and smartphone in developing nations, rising adoption of bring your own device (BYOD) policy, developments in internet of things (IoT) technology, and mounting number of product launches, are expected to drive the enterprise mobility management market in the foreseeable period (2021–2030). 

According to P&S Intelligence, the market size stood at around $16 billion in 2020, which is expected to witness significant growth in the coming years. One of the prime factors aiding the enterprise mobility management market is the surging adoption of BYOD policy. Companies are adopting this policy to improve productivity and efficiency of their employees, and the employees are demanding flexibility within the workplace. 

The policy allows employees to carry their own devices to the workplace, including smartphones, laptops, and tablets, and install EMM software on them to easily access data. Among these devices, the adoption of smartphones is the highest, due to their low costs, which is increasing the BOYD culture in several sectors, which, in turns, drives the need for EMM solutions.

Moreover, increasing number of product launches is also driving the market growth. The industry players are launching new products to increase their market share. This is attributed to the rising need for EMM services and solutions, and surging adoption of the work from anywhere culture, across the world. For example, International Business Machines (IBM) Corporation launched Watson Works in 2020, which enables companies in dealing with the return-to-workplace challenge.

Thus, the surging adoption of BYOD policy and the increasing number of product launches are expected to propel the market growth during the forecast period. This market research report provides a comprehensive overview of the market

• Future potential of the market through its forecast for the period 2020– 2030
• Major factors driving the market and their impact during the short, medium, and long terms
• Market restraints and their impact during the short, medium, and long terms
• Recent trends and evolving opportunities for the market participants
• Historical and the present size of the market segments and understand their comparative future potential
• Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings