Escalating Safety Concerns to Boost Popularity of Automotive Digital Services in Germany in Coming Years

The growing prevalence of road accidents in Germany is increasingly becoming a matter of grave concern for both the common people and the regulatory authorities of the country. As a result, the people in the country are rapidly gravitating toward vehicles equipped with advanced safety systems such as ADASs (advanced driver assistance systems). Moreover, the high incidence of automobile crashes is massively pushing up the sales of telematics-enabled trucks, which is, in turn, fueling the demand for automotive digital services in the country. 

Because of the increasing fatality rates of these road accidents, the European Commission is presently revising the safety requirements in automobiles. Many industry experts believe that the organization will soon make the installation of ADAS systems and other safety features mandatory in passenger cars. With the implementation of these strict safety regulations and the rising customer preference for vehicles equipped with safety systems, the requirement for automotive digital services will surge in Germany in the future years. 

Besides the common people and the government, the automobile manufacturers are also increasingly focusing on integrating advanced security devices and systems in their vehicles. The automakers are rapidly incorporating these features in their cars as the unique selling proposition (USP) of the vehicle, which, in turn, is boosting the sales of these automobiles throughout the country. Furthermore, the increasing popularity of in-vehicle connectivity features is also propelling the demand for automotive digital services, which is subsequently boosting the advancement of the German automotive digital services market. 

Hence, because of the aforementioned reasons, the German automotive digital services market will exhibit rapid expansion in the future, as per the forecast of the market research firm, P&S Intelligence. In-vehicle digital, logistic fleet management, mobility on demand are the most widely adopted types of automotive digital services. Amongst these, the integration of the in-vehicle digital services was recorded to be significantly high in the past, because of the high customer preference for vehicles equipped with ADASs. Moreover, the comparatively higher prices of these systems caused higher revenue generation from their sales in the years gone by. 

Therefore, with the increasing implementation of strict vehicular safety regulations and the growing customer requirement for automobiles equipped with advanced safety systems and features, on account of the rising incidence of road accidents, and the ballooning popularity of ride sharing and hailing services, the demand for automotive digital services will surge in Germany in the coming years.