Retail & Tech Synergy Powers 10.1% CAGR in Multichannel Order Management Market

According to the latest market research study published by P&S Intelligence, the global multichannel order management market is poised for robust growth, expected to generate revenue of USD 3.2 billion in 2024 and surge to USD 6.8 billion by 2032, reflecting a compelling CAGR of 10.1% between 2025 and 2032. This growth trajectory is driven by the increasing need for streamlined order handling across multiple sales platforms. Multichannel order management (MOM) systems enable businesses to manage numerous orders simultaneously while enhancing order visibility, minimizing delays, and optimizing fulfillment efficiency.

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The shift toward automation, powered by the integration of artificial intelligence (AI) and machine learning (ML), is revolutionizing traditional order management approaches. These technologies reduce human intervention, streamline stock-demand balancing, and improve overall operational productivity. As companies strive to modernize their supply chains, MOM solutions provide a real-time, autonomous system capable of managing complex logistics and improving customer satisfaction.

Key Insights

• The software segment dominates the market with a projected 65% share in 2024, driven by the growing demand for advanced software-based tools that integrate ERP and CRM systems for seamless business operations.
• Services are forecast to grow at a faster CAGR of 9.5%, with businesses requiring training, integration support, and cybersecurity services to maximize software efficiency.
• Among applications, order fulfillment leads with a 45% market share in 2024 and the highest CAGR of 10%, owing to rising online order volumes and the adoption of automation technologies such as ASRSs and robotics.
• Large enterprises will contribute 70% of the revenue in 2024, as they require comprehensive solutions to manage vast, complex supply chains. Meanwhile, SMEs will register a higher CAGR of 10.5% due to the need for cost-effective, data-driven operations.
• The cloud deployment mode will account for 75% of the market in 2024 and grow at an 11% CAGR, as it supports integration with CRM, inventory systems, and e-commerce platforms while offering advanced analytics and scalability.
• The retail and consumer goods sector is the largest end user, expected to contribute 30% of the market in 2024, due to the continued rise of online shopping. The healthcare sector will expand the fastest, at a CAGR of 12%, driven by the digitalization of services such as telemedicine and online pharmacies.
• North America is projected to lead geographically with a 40% market share in 2024, fueled by widespread adoption of AI, ML, and digital technologies in supply chains. The Asia-Pacific region will exhibit the fastest growth, at 12.5% CAGR, with countries like China, India, and Japan embracing smart retail and digital transformation.
• Key players driving innovation include IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., HCL Technologies, Zoho Corporation, Brightpearl, Block Inc., and Selro Ltd., among others. Market competition remains fragmented, encouraging continuous tech integration for competitive advantage.
• Recent strategic developments include OneRail’s acquisition of Orderbot in June 2024 to enhance last-mile delivery via integrated MOM tools, and Amazon’s January 2024 expansion of Buy with Prime for Salesforce retailers, reflecting the market’s pivot toward intelligent, customer-centric solutions.