Why are Technological Advancements Key to Advanced Visualization Market Growth?

In every 10 people in the U.S. six suffer from at least one chronic disease, says the Centers for Disease Control and Prevention (CDC). Among the various such health conditions, cancer, diabetes, chronic obstructive pulmonary disease, and cardiovascular diseases (CVD) carry the highest incidence and mortality rates. For their efficient diagnosis, as well as for that of other health conditions, medical imaging is indispensable. Around the world, thousands of ultrasound, X-ray, computed tomography (CT), magnetic resonance imaging (MRI), and positron emission tomography (PET) scans are done to look at bones, tissues, organs, muscles, glands, blood vessels, and lymph nodes.

Earlier, such medical images were produced on films, which would need to be kept in front of a light source to view them. But, with technical advancements and integration of computers with medical imaging equipment, the images are being directly created in a digital form, which results in the ease of access and view. This factor is rapidly leading to the increasing purchase of picture archiving and communication systems (PACS), which offer storage for images generated from various modalities. It is primarily because of this fact that the advanced visualization market is growing around the world.

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This is the reason among all the modalities with which advanced visualization software is integrated — CT, MRI, radiotherapy, ultrasound, and nuclear medicine — MRI accounts for its highest integration. Additionally, this modality is extensively used for the diagnosis of tumors, lesions, edema (brain swelling), hemorrhage, clots, and other anomalies, which leads to the high volume of MRI scans performed on a daily basis. Similarly, ultrasound is another widely utilized imaging modality, which is currently undergoing advancements in its technology. With 3D and 4D ultrasound, doctors can easily look for congenital defects in fetuses.

Geographically, the widest adoption of this software has been witnessed in North America, which accounts for a high healthcare expenditure and prevalence of chronic diseases, surging population of the elderly, and rapid improvements in technology. Within the continent, the U.S. has been the largest user of this software, compared to Canada. In years to come, the fastest advanced visualization market growth is expected in Asia-Pacific (APAC), as hospitals and other medical centers in India and China are projected to procure this software at a rapid pace.

Thus, with technological enhancements in medical imaging modalities, the usage of advanced visualization software would continue to surge.

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