How Can Head-Up Displays Help Prevent Accidents?

With more than 1.3 million people dying in vehicle crashes every year, as per the World Health Organization (WHO), the focus on making road transportation safer has increased massively in the recent past. What is disheartening is that most of these accidents are caused not by a failure of vehicle systems but by humans themselves. The key reasons because of which automobiles crash are over-speeding, not paying attention to the road while driving, talking on the phone while driving, reckless driving, and not keeping enough distance from the vehicle in front.

As a result, the need for systems and software that can aid people while driving is rising, and many countries have mandated their adoption in automobiles. This is a key reason because of which P&S Intelligence expects the automotive head-up display market to witness rapid growth in the years to come. These systems are to become a key component of vehicles integrated with advanced driver-assistance systems, which offer tire pressure data, drowsiness monitoring, parking assist, adaptive cruise control, blind-spot detection, lane departure warning, adaptive front lighting, night vision, and driver monitoring functionalities.

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Due to such efforts, “Electric cars, which accounted for 2.6% of global car sales and about 1% of global car stock in 2019, registered a 40% year-on-year increase.”, the International Energy Agency (IEA) says in its Global EV Outlook 2020 report. In PEVs, head-up displays aren’t just needed to display the ADAS data, but the data of the vehicle itself, including battery charge level, battery temperature, and charging status. Thus, with the International Renewable Energy Agency (IRENA) projecting the number of electric cars in operation to touch 200 million by 2030, the demand for head-up displays can be expected to skyrocket.

In the coming years, Asia-Pacific (APAC) will be the largest automotive head-up display market because of the rising automobile sales, including those of PEVs, in the region. In addition, China, South Korea, Japan, and India are among the top 10 vehicle producers owing to the cost-effectiveness of labor and raw materials and less-strict environmental regulations. These advantages have attracted many European and North American automakers to set up their plants in the region.

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Hence, with the rising production of automobiles and increasing focus on road safety, the demand for head-up displays will keep booming around the world.

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Automotive Head-Up Display - Changing the Face of Automotive

The global automotive head-up display market is expected to observe significant growth during the forecast period 2019–2025, on account of the increasing demand for the advanced driver-assistance system (ADAS) in vehicles for improved driver safety and enhanced driving experience. Furthermore, the rise in adoption of autonomous and connected vehicles is expected to benefit the market for head-up displays in the near future.

The automotive head-up display market has also been categorized into augmented reality and conventional technologies. Of the two, the conventional head-up display technology is expected to hold the larger market share in 2025. Furthermore, among different vehicle types, which include internal combustion engine (ICE), plug-in electric vehicle (PEV), and hybrid electric vehicle (HEV), the PEV category is expected to witness the fastest growth in the market during the forecast period. This can be mainly attributed to the growing demand and increasing government support for fuel-efficient and eco-friendly vehicles, especially PEVs.

Geographically, Asia-Pacific (APAC) is expected to be the largest revenue contributor in the automotive head-up display market during the forecast period, owing to the rising automobile production in the region and the growing adoption of combiner-projected head-up displays in mid-segment cars. Moreover, several American and European vehicle manufacturers have shifted their manufacturing plants in developing countries of the APAC region. Mid-segment cars are expected to be the key application area for the installation of head-up displays during the forecast period on account of the declining cost of these devices. Furthermore, the growth in the automotive industry in developing economies, such as China, Japan, and India, is expected to drive the automotive head-up display industry.

The growing adoption of the ADAS system, supported by the government mandate on its incorporation in automobiles, is a key driver for the growth of the automotive head-up display market. Head-up display is one of the main components that are incorporated into the ADAS system for improved driving experience and vehicle safety. Government in many countries have, thus, passed regulations for the incorporation of the ADAS system in automobiles. These mandatory regulations are expected to benefit the market during the forecast period. In addition, growth in the automotive industry and increasing vehicle production across the world are expected to drive the market growth in the near future.

The global automotive head-up display market is fairly competitive owing to the presence of several players. Key market players are increasingly investing in research and development to incorporate advanced features in head-up displays. Some of the leading vendors in the market are Robert Bosch GmbH, DENSO Corporation, Nippon Seiki Co. Ltd., Visteon Corporation, and Continental AG. Other important players in the industry include Panasonic Corporation, Yazaki Corporation, Harman International Industries Inc., Garmin Ltd., and MicroVision Inc...Read More 

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