Automotive Tire Market How Top Companies Adapted after COVID-19 Hit Its Business

 The increasing lifespan of automobiles is one of the major factors fuelling the demand for automotive tires throughout the world. The average life span of the vehicles across the world increased from 10.5 years to 12 years during 2010—2018, mainly on account of the increasing enactment of various regulations and policies by the governments of many countries and rising competition amongst the automobile manufacturing companies all over the world. The surging average life spans of vehicles have massively increased the mileage of the vehicles, which has in turn, amplified the incidence of wear and tear on the tires.

The flourishing automotive industry, especially in the Asia-Pacific (APAC) region is another important factor responsible for the soaring sales of automotive tires throughout the world. Driven by these factors, the revenue generated from the worldwide sales of automotive tires is expected to rise from 155.3 billion to 237.2 billion from 2018 to 2024. The global automotive tire market revenue is predicted to exhibit a CAGR of 7.7% during the forecast period (2019—2024).

Automotive tires are widely required in passenger cars, two-wheelers, medium and heavy commercial vehicles, and light commercial vehicles. Out of these vehicles, the passenger cars registered the highest demand for automotive tires in 2018. This is mainly credited to the ballooning sales of passenger vehicles all over the globe and the increasing disposable income of the people in several countries around the world. In addition to this, the rising popularity of crossover utility vehicles (CUVs) and sport utility vehicles (SUVs) are further boosting the sales of automotive tires for passenger vehicles throughout the world.

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One of the prominent trends currently being observed in the automotive tire market is the rising requirement of high-performance, next-generation tires across the world. These tires have recorded a tremendous rise in popularity amongst the automotive companies, especially in the automotive aftermarket. These tires have high fuel-efficiency and generate less noise and have been traditionally used in the luxury passenger cars in the past. However, since the last few years, these tires have been increasingly adopted in CUVs and premium SUVs, mainly on account of the high speed and reliability needs of these vehicles.

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This study covers                                                  

• Historical and the present size of the automotive tire market
• Future potential of the market through its forecast for the period 2014-2024
• Major factors driving the market and their impact during the short, medium, and long terms
• Market restraints and their impact during the short, medium, and long terms
• Recent trends and evolving opportunities for the market participants
• Historical and the present size of the market segments and understand their comparative future potential

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What is the current scenario of the global automotive tire market?

The global automotive tire market registered revenue of $155.3 billion in 2018, which is expected to reach $237.2 billion by 2024, growing with a CAGR of 7.7% during 2019–2024. In terms of vehicles, the passenger cars category held the largest share in the market during the historical period.
However, the fastest growth in the automotive tire market is projected to be observed by the medium & heavy commercial vehicles category, during the forecast period. This is attributed to the rising demand for these vehicles in the manufacturing industries across the world. For instance, as per the American Trucking Associations (ATA), the U.S. truck transportation volume grew by 4.2% in 2018, owing to the rebound of the manufacturing industry, along with rising economy, in the U.S.

The growing demand for next-generation, high performance tires is a popular trend being witnessed in the automotive tire market, across the world. The mainstream adoption of these tires is encouraging tire makers across the world to invest in new technologies for the development of ultra-high-performance tires to increase the speed and overall performance of the tires. Many manufacturers are developing these tires by employing patented technologies, specialized silica compounds and polymers, and unique tread designs to meet changing consumer demands and achieve desired performance. Moreover, with the increasing demand for automotive tires, various tire manufacturers are producing high-performance tires with season driving abilities, rider comfort, and less tread wear. Thus, the introduction for next-generation, high-performance tires is one of the key trends being seen in the market.

What are the factors impacting the growth of this market?

1. Rising Popularity of Next-Generation, High Performance Tires is an Existing Trend Witnessed in the Market

1. Improved Lifespan of Vehicles is Propelling the Growth of the Market

Geographical Analysis of Automotive Tire Market
Geographically, APAC is expected to continue being the largest market for automotive tires in the coming years. The region comprised over 55% volume share of the market in 2018. The market in the region is primarily driven by increasing automobile production, rising gross domestic product (GDP), and increasing disposable income of people in emerging economies, such as China and India. Further, the North American market is also growing rapidly on account of the growing number of heavy investments (domestic and international) by several manufacturers in recent years.


Some other players, who held significant share in the automotive tire market in 2018, include Sumitomo Rubber Industries Limited, Pirelli & C. S.p.A., Hankook Tire Company Limited, and The Yokohama Rubber Company Limited.

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