Connected Car Market Outlook and Forecast 2020 due to COVID-19 Impact

According to a report by P&S Intelligence, the global connected car market reached a value of $72,499.2 million in 2019, and it is projected to attain a value of $198,459.7 million by 2025, progressing at a 24.1% CAGR during the forecast period (2020–2025). The growing demand for improved driving experience, introduction of IoT in the automotive industry, and surging concerns regarding safety and security are the key factors resulting in the expansion of the market across the globe.

In terms of services, the connected car market is categorized into fleet management, mobility management, driver assistance, vehicle safety, and entertainment, out of which, the driver assistance category held the major share of the market in 2019. The supportive government initiatives in several countries, increasing safety concerns among people, and rising adoption of ADAS features are the reasons for the growth of the category. In addition to this, the installation of basic ADAS features in new vehicles has been made mandatory in a number of countries.

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The growing demand for improved driving experience is the key reason for the expansion of the connected car market across the globe. As the urbanization is rising, the need for vehicles for both commercial and personal uses has increased as well. This has led to an increased number of vehicles on roads that are causing traffic jams. These problems can be taken care of to some extent with the aid of innovative connectivity features.

In addition to this, the surging concerns regarding safety and security are also projected to result in the growth of the connected car market in the years to come. Technologies including automatic braking, ADAS, and lane assistance can considerably help in improving the driving experience significantly. These technologies aid in decreasing traffic rule violations, causing a decline in road accidents. Owing to these factors, the integration of safety and security solutions in new vehicles are increasing.

In conclusion, the demand for connected cars is growing due to the rising need for enhanced driving experience and increasing security and safety concerns among people. 

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What is the major forces driving the connected car business?

 The increasing customer demand for a safer and enhanced driving experience and the introduction of advanced technologies such as the internet of things (IoT) in the automotive domain are the major factors driving the advancement of the global connected car market. The market is predicted to reach a valuation of $198,459.7 million by 2025, demonstrating a CAGR of 24.1% from 2020 to 2025.

Driver assistance, vehicle safety, fleet management, mobility management, and entertainment are the main categories under the service segmentation of the connected car market. Out of these, the mobility management division is predicted to register the fastest market growth in the coming years. This is because of the rising incorporation of shared mobility solutions and services such as ride-sharing, ride-hailing, two-wheeler sharing, and carsharing across the world. The vehicles used for shared mobility purposes must have higher operational efficiency, enhanced road safety and vehicle tracking features, improved vehicle management features, and higher adoption of IoT-based solutions and are thus, heavily dependent on connected car solutions.

Between the aftermarket and the original equipment manufacturer (OEM) categories under the end use segmentation of the connected car market, the aftermarket category is predicted to demonstrate faster growth in the market during the coming years. Due to the rising requirement of retrofitting the connected car solutions into the already existing automobiles and the ballooning demand for the upgradation and replacement of these solutions, the incorporation of these solutions by the aftermarket companies will increase rapidly in the coming years.

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Globally, the Asia-Pacific (APAC) connected car market will exhibit the fastest growth in the upcoming years. This is ascribed to the rapid technological advancements and innovations in the automotive industry in the various APAC nations such as Japan, South Korea, and China. Furthermore, China is currently one of the largest manufacturers of connected cars across the world, on account of the launch of numerous connected car-associated technology development programs, changing government safety regulations for automobiles, and the rising manufacturing capacity of the passenger vehicle manufacturing companies in the country.

The players operating in the connected car market are getting into partnerships with each other for enhancing their market presence. For example, DENSO CORP. announced in September 2019 that it has started a partnership with BlackBerry Ltd. for developing connected mobility solutions. Under this partnership, the firms started working on an integrated human-machine interface (HMI) digital cockpit system called Harmony CoreTM. This system would incorporate the use of QNX Hypervisor technology, developed by BlackBerry Ltd., for enabling integrated control over the in-vehicle HMI devices.

Similarly, Otonomo Technologies Ltd. and Microsoft Corp. entered into a partnership with each other in September 2019 for developing the latter’s connected vehicle platform. The organizations, through this partnership, aim to improve the various services offered via the platform such as mapping, parking, on-demand fueling, emergency response, usage-based insurance, predictive maintenance, in-vehicle package delivery, and media measurement. Furthermore, under this partnership, the connected vehicle platform developed by Microsoft Corp would be incorporated for plugging the connected car data into the existing ecosystem of Otonomo Technologies Ltd.

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Robert Bosch GmbH, NXP Semiconductors N.V., ZF Friedrichshafen AG., Panasonic Corp., Delphi Technologies PLC, Continental AG, , Infineon Technologies AG, DENSO CORP.,Valeo SA, and TE Connectivity Ltd.are some of the major market players.

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United State Connected Car Market grow nearly 20.8% by 2023

With the advent of internet of things (IoT) and vehicle-to-vehicle (V2V) connectivity solutions, the connected car market has grown significantly in recent years. Specifically talking about the U.S. connected car market, it generated revenue of $12,354.8 million in 2017 and is expected to reach $37,350.1 million by 2023, witnessing a CAGR of 20.8% during the forecast period (2018–2023).

Connected cars have connectivity equipment that allows them to share content with a range of devices within and outside their environment. V2V connectivity allows wireless transmission of data between motor vehicles using IoT technology. It facilitates the exchange of data, such as vehicle speed and the distance from another vehicle, between connected vehicles on a real-time basis. Thus, the demand for enhanced vehicle connectivity solutions continues to drive the U.S. connected car market growth.

For instance, in 2017, Japan’s DENSO Corporation entered into a partnership with FotoNation, an image recognition technology developer, with the objective of using FotoNation’s technology to improve the performance of its Driver Status Monitor for enhanced driver safety in connected cars. A year later, DENSO acquired a stake in the U.S. start-up, Metawave Corporation, to deploy Metawave’s radar-sensing technology in its automated radar system for connected cars to help detect pedestrians and vehicles on the way.

Although connected cars offer enhanced driving experience, they are vulnerable to security threats. Connected cars solely depend on the internet, and their crucial components are interconnected via a network, which opens doors to a serious threat of hacking. However, original automotive equipment manufacturers are striving to find the solution to counter such threats and improve vehicle safety and security. Thus, the continuous research and development in the field is predicted to drive the growth of the U.S. connected car market.

Hence, it is clear that the nationwide demand for improved road safety along with the advent of advanced technologies is expected to drive the domain’s growth in the coming years...Read More

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