The focus on physical appearance has increased considerably these days. People are becoming more and more conscious by the passing day regarding different fashion trends, which themselves keep changing regularly. The increased penetration of social media platforms in both developing and developed countries can be said to be a major reason when it comes to this shift in the perception of people. Body image is regarded with importance on such platforms, due to which, the general public is now also becoming influenced. These factors have led to a rising demand for personal grooming products, including shavers, across the globe.
The shavers market has further been witnessing growth due to the fact that a large number of females have also started making use of these products. Gender constraints of the society have been rather hard on females, owing to which, they are expected to maintain a certain level of physical hygiene. The situation has changes radically of course these day, however, some notions, like having hairless and smooth skin are still persisting. Since shaving is pain free and provide instant results, various women have started opting for shavers rather than waxing.
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On the basis of distribution channel, the shavers market is divided into online retailing, supermarket & hypermarkets, and others (including department stores, drugstores, and beauty specialists). Out of these, the supermarkets & hypermarkets division dominated the market historically, which can be attributed to the offers and discounts that are provided by such stores. Geographically, the European region has been creating the largest demand for shavers up till now; however,as per a study conducted by P&S Intelligence, the demand for these products is also expected to increase in Asia-Pacific as well in the coming years. This is due to the rising disposable income and enhancing living standards of people in the region.
In conclusion, the demand for shavers market around the world is growing because of the increasing consciousness regarding physical appearance and rising number of female users.
