Booming Logistics Industry Driving Demand for Diesel Exhaust Fluid

Historically, the sales of diesel exhaust fluids (AdBlue) were driven by the extensive deployment of medium- and heavy-duty commercial vehicles such as mining and construction vehicles and trucks. However, the increasing enactment of stringent vehicular emission norms by the governments of several countries and the growing requirement for higher fuel efficiency, especially in the European, Asian, and North American countries are fueling the requirement for these fluids in passenger vehicles as well. 

The governments of many countries are increasingly launching initiatives, such as strict environmental regulations, for reducing air pollution. For example, in the U.S., the emission standards were upgraded from United States Environmental Protection Agency (USEPA) Tier 2 to USEPA Tier 3 in 2017. Similarly, in Europe, the Euro 6 emission standards were enacted and the region aims to enact stricter amendments in the forthcoming years, which would, in turn, push up the demand for diesel exhaust fluid. 

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Additionally, the mushrooming sales of heavy-duty vehicles such as trailers and trucks, on account of the rising industrialization rate and the rapidly improving logistics infrastructure in order to ensure the timely delivery of products in remote areas, are also fueling the demand for these fluids across the globe. As per reports, nearly four million trucks are predicted to be sold globally by 2023. This will subsequently cause the expansion of the diesel exhaust fluid market.

Additionally, the growing demand for product transportation is augmenting the deployment of heavy-duty trucks, which is, in turn, propelling the requirement for bulk storage solutions. Geographically, the diesel exhaust fluid market will exhibit rapid expansion in Asia-Pacific (APAC) in the coming years, as per the estimates of the market research company, P&S Intelligence. This will be because of the surging sales of heavy- and medium-duty vehicles and the implementation of strict emission norms in the regional countries. 

Hence, it can be safely said that the demand for diesel exhaust fluid will shoot up in the forthcoming years, primarily because of the growing enactment of strict emission norms and the mushrooming sales of heavy-duty vehicles, on account of the booming transportation and logistics industries and the launch of infrastructural development projects in various countries.

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Diesel Exhaust Fluid (AdBlue) Market Growth Factors, Applications, Regional Analysis, Key Players and Forecasts

The increasing level of pollution can be viewed as the key factor driving the diesel exhaust fluid (AdBlue) market growth. It is being estimated that the sector will witness a CAGR of 8.8% in the forecast period 2018–2023, generating revenue of over $20,500 million. The sales of heavy-duty vehicles have considerably increased over the last decade and so has the amount of harmful substances discharged into the atmosphere. Thus, concerns over air pollution have impelled governments to form stringent regulations on emissions and encourage the adoption of technologies that help reduce the pollution level.

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Diesel exhaust fluid (DEF) or AdBlue is a composition of 67.5% deionized water and 32.5% urea. It is used to lower nitrogen oxide emissions from the exhaust, which it achieves via selective catalytic reduction. Based on storage solutions, the diesel exhaust fluid (AdBlue) market can be categorized into bulk storage, portable containers, and dispensers. During the historical period 2013–2017, bulk storage registered the highest sales volume, as AdBlue was primarily bought for heavy-duty vehicles, such as trucks, which require a constant supply of the fluid. Thus, a rise in truck sales directly resulted in demand for AdBlue in bulk.

The trend being observed in the diesel exhaust fluid (AdBlue) market suggests an increase in the use of DEF in passenger cars too. Due to growing environmental concerns, even people have started doing their bit to reduce emissions. This is apparent from the fact that historical sales volume and revenue CAGRs of AdBlue for passenger cars were higher than those for heavy-duty vehicles, and this trend is expected to continue during the forecast period as well. As more people adopt this technology for their vehicles, the sales of DEF will increase further.

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Along from logistics companies and individuals, farmers are trying to cut down on emissions. The fact that during the historical period, DEF sales for non-vehicular applications, which include diesel pumps and tractors, grew more than those for vehicular applications, aptly supports this development. To cater to the rising demand for produce in the developing world, North American and European farmers are working toward increasing their yield. This is pushing the demand for diesel pumps and tractors, which, coupled with the need for reduced emissions, is expected to take the diesel exhaust fluid (AdBlue) market forward.

One of the few restraints in the domain growth, however, is the unwillingness of few people toward the adoption of this technology due to its high implementation cost. As it requires installation of additional equipment, such as DEF tanks and pipes, expenses increase substantially. On the bright side, there is a huge untapped diesel exhaust fluid (AdBlue) market in emerging economies, where the problem of air pollution is quite grave and demands immediate actionable measures. Also, owing to rising disposable income, people in these countries can afford the latest technology. Thus, the high future sale of DEF in the developing world is expected to help keep the global market stable.

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