The primary consumer base for kick scooter sharing services
are the people between the ages of 20 and 35 years, or millennials. The
preference of millennials has been quite different from the conventional
methods, which is why their inclination towards shared mobility, kick scooter
sharing included, is increasing. Rather than buying their own vehicles, people
have started opting for shared mobility services for convenience and
cost-effectiveness. Kick scooter sharing in particular has become a fun and
recreational traveling option for millennials. Apart from this, this concept is
also gaining popularity among tourists for exploration and sightseeing
purposes. It is due to all these factors that the demand for kick scooter
sharing services is growing.
Kick scooters sharing services refer to the utilization of
kick scooters for covering short distances, generally 5 km or less. In 2018,
the global kick scooter sharing market generated a revenue of $143.4
million and is expected to reach a value of $4,090.5 million in 2025, advancing
at a 51.3% during the forecast period (2019–2025). The two models of kick
scooter sharing services are multimodal and first and last-mile. Out of these,
the first and last-time services were more in demand in 2018 and are the
situation is projected to remain the same in the coming years as well.
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Among all the regions, namely Europe, Latin America, Middle
East and Africa (LAMEA), North America, and Asia-Pacific (APAC), the largest
demand for kick scooter sharing services was created by North America in 2018.
The reason for this was the presence of major players and the rapid adoption of
these services in this region. Kick scooter sharing services were introduced in
North America in 2017 for dealing with the first and last-mile commuting
problem. The fastest growth in demand for kick scooter sharing services is
expected to be witnessed by Europe during the forecast period.
The emergence of kick scooter sharing services has further
provided people with an effective solution to deal with the rapidly increasing
road congestion in urban areas. The growing population, increased affordability
of vehicles, and rising migration rate from rural to urban areas has led to a surging
number of vehicles on the roads. Roads in urban areas are increasingly
congested during the peak hours, which is why the inclination towards
introducing alternative modes of mobility is rising. By making use of kick
scooters, commuters can travel to their destination without too much hassle.
Furthermore, these services can significantly reduce the traffic on roads as
they take up less space.
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