Showing posts with label Gamification Market Growth. Show all posts
Showing posts with label Gamification Market Growth. Show all posts

Gamification Market IS Dominated by North America

A market research firm, P&S Intelligence, the value of the gamification market was USD 12.4 billion in 2022, and it will power at a brisk rate of 24.2% in the years to come, for reaching USD 70.4 billion by 2030.

The growth of the industry has a lot to do with the rapid acceptance in the corporate sector, incorporation of social media with games, and increasing requirement for enhancing the customer experience.

Enterprise-driven solutions have the larger share, about 55%, credited to the increasing requirement for gamification solutions amongst enterprises for keeping employees in good spirits at work, through the integration of gaming elements in the activities of workforce engagements.

Gamification Market Size and Share Analysis Report

Likewise, the requirement for consumer-driven solutions will grow by the end of this decade because of their growing acceptance by companies for improved customer engagement, eventually, for achieving improved brand loyalty.

Cloud deployment will register the higher rate, over 20%, because of the high acceptance of the cloud computing technology amongst organizations on account of the increasing requirement for configurable gamification platforms, for maximizing ROI.

Furthermore, the increasing pace of progressions in the cloud technology and its exclusive features, including easy setting up and maintenance, are powering the growth . The low cost of implementation of cloud-based solutions will also boost industry growth in the years to come.

The marketing category had the largest share, because of the growing emphasis of companies on improving methods of data collection for strategic planning, improving engagement of consumers with the brand, for encouraging a repetitive buying behavior, and rising awareness of the brand.

The use of gamification for marketing can allow effective long-term engagement, relationship management, and communication with targeted clienteles. 

With such strategies, customers are given specified tasks, and after the completion of these, rewards are given. The rewards can be loyalty cards, memberships, and redeemable points. These marketing efforts can help in the formulation of a incessant relationship with customers, something firms across industries wish and pursue.

The retail and e-commerce sector adopting gamification solutions at pace for improved customer engagement and, eventually, augmented product sales and enhanced brand loyalty. Also, retailers use these solutions for gathering insights, of the customers which they examine for understanding their requirements and preferences.

Also, the gamification market will grow the fastest in the media and entertainment category in the future. This is mostly credited to the increasing emphasis of companies on improving the user engagement with the product.

North America has the largest share, over 40%, credited to the growing IT spending, increasing count of startups, early implementation of cutting-edge technologies for marketing applications, product development, increasing requirement for AI–based personalized gamification solutions, and increasing emphasis of companies for enhancing employee performance and engagement of customers.

It is because of the rapid acceptance of gamification in the corporate sector, the demand for the same will increase rapidly in the future.


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How is Rising Need for Customer Engagement Fuelling Growth of Global Gamification Market?

The biggest factor responsible for the surging demand for the gamification technology is the soaring number of measures and efforts by several companies aimed at enhancing their engagement with customers. This is achieved by using the gamification technology in product exploration, interactive communication (which offers users useful features such as frequently asked questions or FAQs), game-based marketing, and loyalty programs. In addition to this, gamification encourages the customers to make more purchases and refer the brand to others, by offering various features such as reward-based promotions, progress indicators, personalized avatars, and loyalty programs.

The other major factor pushing the popularity if this concept is its increasing integration with social media, in order to connect better with the customers and offer them a personalized experience. Driven by these factors, the global gamification market size is expected to grow from $7,841.5 million in 2019 to $76,298.9 million by 2030, demonstrating a CAGR of 24.2% during the forecast period (2020–2030). There are two ways through which the gamification technology is deployed — cloud and on-premises. Of these, the cloud-based deployment recorded higher implementation in 2019, owing to the huge demand for configurable gamification platforms.

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The biggest trend presently being witnessed in the gamification market is the increasing focus on monitoring level progress, mainly on account of the ballooning efforts of the companies for improving customer engagement and employee performance. This is achieved by implementing activity feeds, in-house competitions, and progress bars that help businesses in monitoring and boosting the performance of their employees. Similarly, the customer–brand engagement is enhanced with the help of virtual gifts, avatars and storytelling, and virtual currencies.


Geographically, North America recorded the highest adoption of the gamification technology in 2019, and this trend is expected to continue during the forecast period. This is ascribed to the surging investments in the IT sector, increasing requirement of gamification solutions equipped with artificial intelligence (AI), rising focus of companies toward higher employee performance and customer engagement, and earlier implementation of this technology in this region. Asia-Pacific (APAC) is predicted to register the fastest growth in the adoption of the concept in years to come, owing to the mushrooming sales of smartphones and rising rate of digitization in this region.

Therefore, it can be concluded that owing to the rising need for higher customer engagement and employee performance, among numerous companies, and increasing requirement for enhanced brand popularity across the globe, the demand for the gamification technology is expected to surge in the coming years.

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