Being a developed country with a constantly increasing disposable income, Germany is witnessing a rapid rise in the demand for packaged food & beverages. This is driving the consumption of packaging materials in the country, as they are not only supposed to increase the aesthetic appeal of the products but also protect them from external heat and humidity and bacterial and fungal activity. Similarly, another sector where proper packaging is really important is pharmaceutical, because drugs are critical products that are easily damageable by environmental forces.
P&S Intelligence credits the growing demand for packaging materials in the pharmaceutical and food & beverage industries as the key driver for the German coding and marking systems market growth. Compared to $290.6 million in 2017, the sale of such equipment would likely generate $409.4 million in 2023, with the revenue for the players growing at a 5.7% CAGR between 2018 and 2023 (forecast period). This is because the details on the product packaging are printed by these systems; therefore, as the consumption of packaging material rises, so will the usage of coding and marking systems in the nation.
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The most prominent German coding and marking systems market trend is the usage of digital printing. This technology is rapidly replacing conventional printing methods, as the newer technologies require just one liter of ink to produce millions of characters on the packaging, which helps in checking material wastage. Additionally, the inks used for digital printing are quick-drying, thereby speeding up the entire process and making it more efficient and cost-effective. Moreover, a quicker coding and marking process quickens up the entire assembly line, allowing companies to roll out more products.
Hence, as the end-use industries experience growth in Germany, the sales of coding and marking systems will also rise.
Read more: https://www.psmarketresearch.com/market-analysis/germany-coding-and-marking-systems-market
