People across the globe are becoming increasingly conscious regarding their appearance. Most because of societal norms, appealing appearance is often related to a likeable personality and good health. At times, one’s appearance can also affect their confidence level. Because of these, people have started paying more attention to their physical appearance.
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The demand for anti-aging devices is predicted to increase considerably in the coming years due to the surging aging population across the globe. As per the United Nations, in 2017, there were about 962 million people aged 60 or above, which comprised about 13% of the global population. The geriatric population is further growing at a rate of 3% each year. Therefore, several age-related skin problems such as loosening of skin, drooping eyebrows and eyelids, growth in facial hair, and wrinkles are resulting in the rising demand for anti-aging home-use beauty devices.
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In addition to this, the demand for hair growth devices is also predicted to rise in the near future because of the rising prevalence of androgenetic alopecia (hair loss), primarily in Europe. European population is more prone to this condition as compared to African-Americans, Asians, and Native Americans, which is why the home-use beauty devices market in Europe is expected to lead rather than North America during the forecast period. The region is further registering introduction of specialized hair regrowth devices and applications which educate consumers regarding the utilization of such devices. Other than this, the rising geriatric population and growing prevalence of hair and skin-related diseases is also resulting in the growing need for home-use beauty devices.
In conclusion, the demand for home-use beauty devices is increasing due to the rising consciousness of people regarding appearance.
