From $4,438.7 million in 2020, the global marketing automation market revenue is predicted to surge to $14,180.6 million by 2030. As per the forecast of the market research company, P&S Intelligence, the market will demonstrate a CAGR of 12.3% from 2020 to 2030 (forecast period). The market is being propelled by the growing adoption of digital marketing, soaring use of social media platforms, and increasing adoption of marketing automation software by small and medium enterprises (SMEs) across the world.
With the growing penetration of the internet, both large and small and medium enterprises are increasingly focusing on adopting digital marketing to stay ahead of the competition. Moreover, they are incorporating automation tools for advertising their products and services on various channels, such as social media, web, and email, and improving the lead nurturing process.
This market research report provides a comprehensive overview of the market
With the growing penetration of the internet, both large and small and medium enterprises are increasingly focusing on adopting digital marketing to stay ahead of the competition. Moreover, they are incorporating automation tools for advertising their products and services on various channels, such as social media, web, and email, and improving the lead nurturing process.
Additionally, global digital ad spending is predicted to surpass $450.7 billion by the end of 2021, accounting for over 50% of the total ad expenditure. Germany, the U.K., Japan, China, and the U.S. are some of the top digital marketing investors around the world. Another major marketing automation market growth driver is the growing adoption of automation software by SMEs.
Currently, SMEs, whose number stands at 4 million across the globe, hold a large number of shares in various enterprises around the world. As per the World Bank, they represent around 90% of the businesses and over 50% of the employees. The mushrooming number of SMEs is predicted to push up the requirement for automated marketing operations. Depending on deployment, the market is divided into on-premises and cloud categories.
This market research report provides a comprehensive overview of the market
- The Future potential of the market through its forecast for the period 2020– 2030
- Major factors driving the market and their impact during the short, medium, and long terms
- Market restraints and their impact during the short, medium, and long terms
- Recent trends and evolving opportunities for the market participants
- Historical and the present size of the market segments and understand their comparative future potential
- Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings
