Surging Construction Industry Driving U.S. Mattress Market Growth

A number of factors, such as the growing construction industry, booming hospitality and tourism sectors, surging concern toward sound and healthy sleep, and increasing prevalence of back and spine problems, across the country, are expected to drive the growth of the U.S. mattress market at a CAGR of 4.8% during the foreseeable period (2020–2030). According to P&S Intelligence, the market generated $16,716.5 million revenue in 2020, and it is expected to reach $26,790.4 million by 2030. 

One of the prime factors aiding the U.S. mattress market growth is the surging construction industry. For instance, as per the U.S. Census Bureau, construction spending reached $1.324 trillion in 2019, from $1.271 trillion in 2018 in the country. Moreover, the spending on private construction was 1.6% more in 2019 as compared to 2018. Likewise, residential construction spending was 2.7% higher in 2019, than the previous year. The data states that the construction sector is observing notable growth in the U.S., which is driving the demand for mattresses.

Furthermore, the booming hospitality and tourism sectors are also driving the need for mattresses in the U.S. For instance, travel activities in the country reached a total of 2.3 billion person-trips, augmented by 1.7%, in 2019. Moreover, domestic leisure travel activities stood at 1.9 billion person-trips, increased by 1.9%, in 2019. Similarly, domestic business travel activities reached 464 million person-trips, amplified by 1.1%, in 2019, as compared to 2018.

Geographically, in the U.S. mattress market, the southern region held the largest share in 2020. This is because the region offers growth opportunities to players operating in the market, due to the high urbanization rate in this part of the country, and southern cities have a huge population base. For example, Metropolitan Atlanta has been observing a significant rise in its population, with an addition of 69,200 residents every year.

Thus, the growing construction industry and the booming hospitality and tourism sectors are expected to boost the market growth during the forecast period in the country.

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Mattress Market To Generate $64,045.5 Million Revenue by 2030

A number of factors, such as the surging disposable income and favorable government policies, rising standard of living, increasing population, growing tourism industry, surging concern regarding sound and healthy sleep, rising migration to urban areas, and increasing prevalence of back and spine problems across the globe, are expected to drive the growth of the mattress market at a CAGR of 7.0% during the foreseeable period (2021–2030). According to P&S Intelligence, the market generated $32,875.3 million revenue in 2020, and it is expected to reach $64,045.5 million by 2030. 

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One of the prime factors aiding the mattress market growth is the surging disposable income and favorable government policies for the real estate sector. For instance, as per the Organisation for Economic Co-operation and Development (OECD), the global disposable income increased at a growth rate of over 2% in 2019 from 2018. These factors are making housing affordable, which is increasing the home ownership rate, thus driving the demand for mattresses. Moreover, the rising disposable income boosts the tourism sector, thereby positively impacting the market growth.

The product segment of the mattress market is categorized into innerspring, latex, memory foam, and others. Among these, the memory foam category accounted for the largest market share in 2020. This is ascribed to the high usage of this type of mattresses by individuals suffering from orthopedic problems, as these mattresses offer more comfort, more evenly distribute the body weight, and better support the body in response to pressure and heat as compared to other types. Moreover, they are used in the commercial sector owing to their low price and easy availability.

Geographically, the Asia-Pacific (APAC) mattress market generated the highest revenue in 2020, and it is also expected to witness the same trend during the forecast period. This is attributed to the growing tourism industry, surging per capita disposable income in developing countries, increasing population of China, India, and Indonesia, improving standards of living of the middle-class population, and rising purchasing power of people. In addition, with the awareness on sound and healthy sleep rising, people are replacing their mattresses more often than before. 

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Thus, the rising disposable income, favorable government policies, and increasing migration to urban areas are expected to boost the market growth during the forecast period.

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Rising Home Ownership Driving Worldwide Sales of Mattresses

The soaring home ownership rate in several countries, on account of the growing disposable income of people and the implementation of favorable government laws regarding home ownership, is causing a sharp surge in the sales of mattresses across the globe. As per the Organization for Economic Co-operation and Development (OECD), housing has become highly affordable in many countries, mainly because of the rise in the average annual growth rate of the disposable income of people.

The organization also found that the disposable income of people is registering an average annual growth rate of more than 2%. Additionally, the enactment of favorable policies in the real estate sector by the various governments is also pushing up the global home ownership rates. The Chinese government’s joint ownership housing scheme, the Indian government’s ‘Housing for All’ scheme, and the British Government’s affordable home ownership program are some of the laws that are fueling the surge in home ownership.

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Apart from the aforementioned factors, the growing migration of people from rural areas to urban centers, especially in the Middle East and Asia-Pacific (APAC) regions, is also propelling the demand for housing. This is, in turn, pushing up the requirement for mattresses.  As per the World Urbanization Prospects report published by the United Nations, nearly 54% of the people all over the world lived in urban areas in 2014 and this share would rise to almost 66% in 2050.

Hence, with the rising migration of people to cities and towns, the home ownership rates would boom. This would, in turn, cause the advancement of the global mattress market. The revenue of the market is predicted to surge from $31.1 billion to $38.9 billion from 2017 to 2023. Moreover, the market would exhibit a CAGR of 3.8% from 2018 to 2023. Between the organic and chemicals-based mattresses, the sales of the former will be higher in the future.

This would be a result of the growing public awareness about the harmful effects of chemicals-based mattresses. Among organic mattresses, the demand for latex mattresses is predicted to rise significantly in the coming years. Depending on end-use, the mattress market is divided into residential and commercial categories. Of these, the commercial category recorded higher growth in the market in the past years. This is because of the frequent changing of mattresses and other bedding products in hotels.

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Geographically, the North American mattress market was very prosperous in the years gone by and this trend will continue in the coming years as well, as per the estimates of the market research firm, P&S Intelligence. The surging disposable income of people in Canada and the U.S. would propel the sales of mattresses in the region in the future years. Besides this, the rapid construction of hotels in the U.S. is also pushing up the sales of mattresses.

Thus, it is safe to say that the demand for mattresses would skyrocket all over the world in the near future, mainly because of the rising home ownership rates and the increasing tourism activities around the world.

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What is the Impact of Eco-Friendly Mattresses on the Mattress Market?

The number of health-conscious consumers is increasing, which is resulting in the rising demand for daily-use products, such as mattresses. As the disposable income of people is increasing, they are willing to spend extra amount for products that help improve their health. The fast-paced life and busy schedules of people are inducing mental tiredness in them, further making sound sleep a necessary compulsion. The people in developed countries are increasingly adopting premium mattresses as the quality of sleep is becoming important for them. In addition, people in the Asian countries are increasing their budget for mattresses to opt for technologically advanced mattresses instead of traditional cotton-filler mattresses. 

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According to a report by P&S Intelligence, in 2017, the global mattress market generated a revenue of $31.1 billion and is predicted to advance at a 3.8% CAGR during the forecast period (2018–2023). Mattresses come in four different sizes, namely king, single, queen, and double. Out of these, the largest demand during 2013–2017 was created for queen size mattresses and the situation is projected to remain the same in the coming years as well. Queen size mattresses are preferred the most across the world because they provide adequate space for two people. The fastest growth in demand is expected to be witnessed by the single size mattresses during the forecast period. 

The different types of mattresses are latex, innerspring, memory foam, and others (which include hybrid, water, gel, and air). Out of these, the highest demand during 2015–2017 was created for memory foam mattresses and their demand is further projected to be the largest in the near future. The awareness among consumers regarding their health is growing, which is why they are increasingly adopting memory foam mattresses, as these mattresses conform to the user’s body and aids in relieving muscle pain and body stress.

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Because of the rapid environmental degradation, the requirement for eco-friendly mattresses is surging as well. The public is becoming increasingly aware regrading issues including toxic pollution and volatile organic compounds that are emitted from polyurethane foam mattresses. A large number of customers are now opting for organic and natural products, including eco-friendly mattresses, which are made up of environment friendly materials, such as natural latex organic wool, organic cotton, and other alternatives that have less chemical and ecological impact. The demand for organic mattresses is also growing due to the negative impact of off-gassing, flame retardants, adhesives, and other chemicals, which are utilized in the manufacturing of mattresses. 

Among the different regions, namely Latin America, North America, Middle East & Africa, Asia-Pacific (APAC), and Europe, North America dominated the mattress market during 2013–2017, however, the APAC region is predicted to account for the largest value share of the market during 2020–2023. This is because of the large population in countries including Indonesia, China, and India, which is leading to an increased demand for consumer goods including mattresses.

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Mattress Market is Gaining Interest of Consumers across the Globe

Global mattress market is forecasted to attain the value of $38,976 Million by 2023, According to P&S Intelligence.

The market has been witnessing robust growth, mainly due to the factors, such as growing disposable income, increasing population and rising migration from rural to urban areas.

Insight on Market Segments

Based on product, the market has been categorized into innerspring, memory foam, latex and others, wherein ‘others’ include hybrid, gel-type, water-type, air-type mattresses. The innerspring mattress is the most popular mattress type globally, accounting for over 33% of volume sales in the mattress market. Furthermore, with growing awareness among consumers regarding health, mattresses such as memory foam, which conforms to the user’s body and helps in relieving body stress and muscle pains, the demand for memory foam mattress is expected to grow significantly, during the forecast period.

Europe mattress market is projected to register the fastest growth

During the forecast period, the mattress market is projected to record the fastest growth in Europe. The growth can be accounted to increasing purchasing power of people leading to increasing spend on home furnishing. Moreover, with increasing awareness among people about the harmful effects of chemical-based mattress, the demand for eco-friendly mattresses is on the rise, further leading to high growth in demand for latex mattresses.

Rising disposable income is the primary driving force for the mattress market

The growing disposable income coupled with various government policies related to real estate has resulted in rise in home ownership rate, which in turn is supporting mattress market growth. According to Organization for Economic Co-operation and Development (OECD), the average annual growth rate of disposable income has been over 2% globally and various government policies have led to affordable housing, a basic need for human being according to Maslow’s theory for hierarchy of needs.

Growing health awareness among consumers is set to offer remunerative opportunities for the market players

The growing health awareness among consumers has been propelling the demand for daily-use products like mattresses. With increasing disposable income, consumers are willing to pay extra amount for health-enhancing products. The sleep quality is becoming significant in the developed countries, thus leading to increasing adoption of premium mattresses. On the other hand, their Asian counterparts are increasing their mattress budget to use technologically advanced mattresses, as compared to traditional cotton-filler mattresses. These factors are posing lucrative opportunities for market players in mattress market.

Some of the key players operating in the mattress market are Spring Air International, Kingsdown Inc, Sleep Number Corporation, Simmons Bedding Company LLC, Tempur Sealy International Inc, Serta Inc, Relyon Limited, Southerland Inc, Corsicana Mattress Company, and McRoskey Mattress Company.

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