Showing posts with label Retail cloud market drivers. Show all posts
Showing posts with label Retail cloud market drivers. Show all posts

Retail cloud market is growing due to increasing demand for compliance and collaboration

A key trend in the retail cloud market is the adoption of multiple payment options in the retail niche. With digital technologies making inroads into people’s everyday life, their demand to shop as per their own preferences, be well informed, and for multiple payment options is rising. In an effort to make the experience of shoppers smoother, retailers are integrating cloud-based payment platforms in their operations. Apart from offering customers access to numerous shopping options, retail cloud also implements enhanced point of sale (POS) solutions.

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The growing adoption of smart devices is one of the most significant factors behind the advance of the retail cloud market. This is a result of the increasing online activities in the retail domain and rising requirement for smooth information sharing and better network connectivity. Around the world, people are increasingly paying for products using mobile platforms. Additionally, with smart devices, retailers find it easier to tap potential customers, by studying shoppers’ interest and purchase history. This lets retailers align their business strategy as per the interest of customers, which helps drive sales.

Geographically, the retail cloud market is categorized into North America, Europe, Asia-Pacific (APC), Latin America (LATAM), and Middle East and Africa (MEA). Among these, during the historical period, the largest share in the market, in terms of revenue, was held by the North American region. This was a result of the faster integration rate of the cloud technology in retail in this region than anywhere else, as well as the fact that retailers are scrambling to personalize the shopping experience of customers.

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Therefore, as people demand a more customized shopping experience and retailers look at it as an opportunity to increase their revenue, the adoption of cloud solutions would continue increasing.

The research offers historical market size of the global retail cloud market for the period 2013 – 2016 and market forecast for the period 2017 – 2023.

GLOBAL RETAIL CLOUD MARKET

By Type – Solution (Supply Chain Management, Customer Management, Workforce Management, Reporting and Analytics, Data Security, and Others) and Service (Managed Service and Professional Service)

By Service – Software as a Service, Platform as a Service, and Infrastructure as a Service.

By Deployment Model – Public Cloud, Hybrid Cloud, and Private Cloud

By Enterprise Type – Large Enterprises and Small and Medium Enterprises

By Region – North America, Europe, Asia-Pacific and Middle-East & Africa (MEA), and Latin America
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