Compared to 490,292,000 during 1950–1955, 701,278,000 births took place around the globe during 2015–2020, as per the United Nations (UN). Raising babies is a lot of effort since they are helpless and completely dependent on grownups for at least a couple of years. Even after being weaned off the breastmilk, it takes some time for them to be able to ingest proper food. Similarly, their sensitive skin demands the highest level of hygiene and cleanliness. However, the soaps and other bathing and sanitary products used by adults are often harsh on babies’ skin, which is why the latter need specially formulated products.
Thus, the increasing awareness on these issues has given birth to the baby care products market, which, as per P&S Intelligence, has a rather bright future ahead. Apart from the rising birth count, the decreasing child mortality rate is also leading to the growing demand for such products, as this means that more babies are surviving. According to the UN, from 12.494 million and 5.014 million in 1991, the number of under-five-year-old and newly born children dying dropped sharply to 5.189 million and 2.44 million, respectively, in 2019.
Further, supermarkets and hypermarkets have started offering baby care products with an organic profile. Even though conventional products are created keeping children’s sensitive bodies in mind, they still contain chemicals, which can be harmful at times. Therefore, the demand for products containing organic ingredients is rising, as they are comparatively less harmful to the baby skin. Though these products are often more expensive than conventional ones, people are buying them aided by their increasing purchasing power.
Those who cannot yet afford premium products are going for mass products, which account for the higher sales. This is because most of the people on earth fall in the low- and middle-income groups, especially in developing countries. Overall, Asia-Pacific (APAC) is expected to witness the fastest growth in the baby care products market because of its vast population and high birth rate. Moreover, lifestyle magazines, social media, awareness campaigns, and TV shows are increasing the knowledge of people on this issue, which is why more of them are now focusing on childcare.
Thus, with people’s rising awareness on baby care and their increasing income, the demand for the associated products will shoot up.
