The rich tradition of barbecue food is one of the main factors responsible for the growing sales of charcoal briquettes in South Africa. The people residing in this country love preparing barbecue food items on their own. During get togethers, parties, and other occasions, people like preparing barbecued food items, especially during the summers. Because of this tradition, the requirement for barbecue fuel such as charcoal briquettes is always high in the country.
Moreover, the country is one of the most favorite destinations for international tourists in the African continent. As per reports, as many as 10.4 million international travelers generated nearly $6.0 billion revenue from tourism activities in the country in 2019. Therefore, it can be said that the charcoal briquettes are not only used by the locals but they are also hugely popular among travelers, especially those wanting to try barbecue foods.
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Apart from the aforementioned factors, the reducing prices of the charcoal briquettes are also positively impacting the growth of the South African charcoal briquettes market. People living and working there prefer these materials for cooking over other cooking fuels such as kerosene and liquified petroleum gas (LPG), because of their lower prices. As charcoal briquettes are made using various leftover materials (leftover powder after charcoal production), they cost lesser and are more affordable than the traditionally used cooking fuels.
Out of these, the barbecue category recorded the highest growth in the South African charcoal briquettes market in the past and this trend is likely to continue in the forthcoming years as well, primarily because of the surging tourism activities and the increasing number of international travelers in the country. Tourists come here for experiencing the country’s rich culture, soul-satisfying cuisines, and scenic landscapes. According to South African Tourism, 29.0 million overnight trips were recorded in the country in 2019.
Hence, it can be safely concluded that the demand for charcoal briquettes would surge in South Africa in the upcoming years, mainly because of the ballooning popularity of barbecued food items in the country.
Read more: https://www.psmarketresearch.com/market-analysis/south-africa-charcoal-briquettes-market-outlook
