Ascribed to the surging penetration of internet and strong proliferation of social media platforms, businesses are extensively making use of digital marketing increasing their shares in the global markets. There days, the conventional marketing methods, such as advertising through posters or billboards, are no longer effective, which is why, companies are turning to online platforms, including, mobile application, web applications, websites, search engines, and social media, for ensuring that their products and services come into the limelight.
Moreover, enterprises are also taking customer experience management into consideration. All of this is creating a wide need for web content management (WCM) for supplementing digital and multi-channel marketing. WCM basically refers to a program that helps companies maintain, control, change, and reassemble the contents on a webpage.
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The program aids in automating major parts of the publishing process, has the ability of organizing and designing websites for providing effective access to up-to-date and relevant content, and has the ability of preparing and controlling content for publication.
According to a report by P&S Intelligence, in 2017, the global web content management market attained a value of $4,784.1 million and is expected to generate a revenue of $11,035.4 million by 2023, progressing at a 15.2% CAGR during the forecast period (2018–2023). Both solutions and services are offered under WCM, between which, the demand for WCM solutions was higher in the past.
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This can be ascribed to the growing spending on digital marketing platforms for the promotion of products and related brands and increasing number of internet users in Asia-Pacific (APAC) and European regions. Different WCM solutions are content analytics, digital marketing content management, web creation & editing tools, web experience management, digital asset management, mobile & social media content management. The demand for digital marketing content management was the highest in the past.
