Sports Drinks Market Share, Trend, Industry Demand and Business Revenue Forecast

The global sports drinks market is projected to advance at a CAGR of 8.1% during 2016–2022. Among the various product types, the isotonic category generated the highest revenue in 2015.

The developed countries of North America and Europe generated the major demand in the sports drinks market up till 2015, predominantly due to the high disposable income of the people here. The lack of awareness about the benefits of sports drinks in developing countries has been a key factor for the minor market share of these countries in the market. Moreover, the low purchasing power of consumers here has also been restricting the growth of the market.


However, the rise in consumers’ purchasing power and level of awareness pertaining to the benefits of sports drinks in APAC are projected to offer considerable growth opportunities to the sports drinks market in the forecast period. This is why the emerging economies of the Asia-Pacific (APAC) region are projected to be the primary drivers for the growth of the market during the forecast period.

The rise in the urbanization rate is acting as a driving force for the progress of the sports drinks market. Further, the changing lifestyle of consumers has persuaded them in adopting healthy drinks. Owing to these factors, sports drinks, including non-protein drinks, protein drinks, and herbal drinks, are witnessing a growing demand. Further, the shift in consumer behavior, with more of them wanting to achieve their health goals faster, has pushed sports drinks manufacturers to develop improved products. In recent years, APAC and African countries have experienced urbanization at a fast pace. According to United Nations, by 2050, the global urbanization level would be above 50%.

Distribution channel plays a major role in spreading awareness about sports drinks The rise in the penetration level of large retail spaces, such as supermarkets and hypermarkets, and online shopping, primarily in emerging economies, is leading to the growth of the food and beverages (F&B) industry, and in turn, the sports drinks market. Retail chains offer products at economical prices, when compared to other types of stores. Further, the increase in the purchasing power of consumers in emerging economies has led to the mass purchase of F&B products, including sports drinks, at supermarkets and hypermarkets.

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Some of the major players in the global sports drinks market are PepsiCo Inc., Monster Beverage Company, The Coca Cola Company, Glanbia PLC, Clif Bar & Company, and MusclePharm Corporation.
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Diaper Market Analysis, Business Revenue Forecast, Size, Leading Competitors and Growth Trends


Global diaper market is projected to reach $84,317.6 million by 2023, according to P&S Intelligence.


Increasing demand for comfortable and high-absorbent diapers for both babies and adults, increasing number of women workforce, rising adult population, increasing use of biodegradable diapers and growing awareness among populace about personal hygiene, are the major factors driving the growth of the market.

Insights on market segments
On the basis of age, the baby diaper category contributed over 85.0% revenue share to the global diaper market in 2017, on account of increasing hygiene awareness, rising birth rates as well as growing disposable income. However, with rising adult population across the globe, the prevalence of uncontrollable urge to urinate problem (urinary incontinence) and rising cases of prostate surgeries, the market for adult diapers is projected to witness a faster CAGR, globally, during the forecast period.

Pharmacies were the most preferred distribution channel for purchasing diapers globally, accounting for maximum revenue share, of 32.3%, in the diaper market in 2017. This is due to trust of consumers to buy healthcare products from pharmacies, instead of approaching some other stores. Moreover, consumers find it convenient and time-saving to approach a store that offers medications, which makes it easy for them to spot the products to be bought. These factors are resulting in high acceptance of this distribution channel among buyers.

Based on product type, the cloth baby diaper market has been classified into prefold, fitted, pocket, all-in-one, and flat diapers. The prefold category held the highest market share of 26.7% in 2017, among other types of cloth baby diaper, globally. This is attributed to the fact that these diapers are increasingly being adopted due to its lower price, better absorbent, and finer quality than the fitted or flat diapers, which were traditionally being used extensively.

Market is projected to witness the fastest growth in Asia-Pacific (APAC) region
Globally, Europe was the largest diaper market; and over 50% of the baby diaper sales came from Europe and APAC in 2017. However, APAC is expected to witness the fastest growth, during the forecast period, owing to massive growth of population in developing countries of the region and increasing modernization. Also, as the per capita income of consumers is increasing, consumers are focusing more on the personal and baby hygiene.

Upsurge of eco-friendly biodegradable diapers is a key growth driver for the market
Globally, there has been an upsurge in eco-friendly biodegradable diapers in the recent years. Biodegradable diapers are made from plant-based materials and are free from harmful chemicals and plastics. While, most of the disposable diapers contain artificial absorbents, such as sodium poly-acrylate, which form a gel when they come in contact with moisture. The disposable diapers decompose in landfill sites very slowly and cause harm to the environment. The Women’s Environmental Network (WEN) promote the use of washable nappies, as a more environment-friendly and convenient alternative to disposable nappies.

The use of biodegradable diapers is driving market growth, as these diapers are not manufactured with petrochemicals and eco-unfriendly materials, or skin irritants; and are safe for adult and baby skin.

Diaper market competitiveness
In the recent past, product launches and geographical expansions have been the major activities in the diaper market. The Procter & Gamble (P&G) Company, through its operating unit Carrier has been the forerunner in both product launches and partnerships. Kao Corporation is another key player that is focusing on these developments.

Some of the key players operating in the diaper market include Kimberley-Clark Corporation, The Procter & Gamble (P&G) Company, Unicharm Corporation, Kao Corporation, DSG International (Thailand), Nobel Hygiene Private Limited, Essity Aktiebolag (publ), Ontex Group NV, Oji Holdings Corporation, and Domtar Corporation.
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Discover the Position Sensor Market Gain Impetus Due to the Growing Demand over 2024


From valuing $9.1 billion in 2018, the global position sensor market is predicted to amass $14.2 billion by 2024, registering a 7.7% CAGR during the forecast period (2019–2024). The market is witnessing growth due to the growing use of position sensors in automobiles and flourishing packaging industry.

Position sensors are devices that are used for the measurement of the distance traveled by an object from its initial position. These sensors measure the linear or angular position with respect to a fixed or an arbitrary reference point.

Based on type, the position sensor market is bifurcated into linear and rotary. In 2018, the larger revenue share in the market was held by rotary type position sensors. This was attributed to the use of these sensors in numerous applications, such as throttle position control, pedal position, and in various consumer electronics.

The linear type position sensors are expected to register a faster growth in the forecast period, due to their rising demand for use in critical applications in the manufacturing and aerospace industries, where accurate measurement is extremely important.

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Based on linear type, the position sensor market is classified into linear potentiometer, laser sensor, magnetostrictive sensor, linear encoder, and linear variable differential transformer (LVDT).  In 2018, the largest revenue share in the market was held by the linear potentiometer classification.

As compared to other type of position sensors, the linear ones are cheaper and more thermally stable. In the forecast period, the highest CAGR is expected to be registered by the laser sensor classification, as they are witnessing a high demand from electronics, manufacturing, and aerospace industries.
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China Electric Scooters and Motorcycles Market - Future Aspect Analysis

Insights on market segments
As per the findings of research, lead acid powered electric scooters and motorcycles contributed majority of the industry sales, however, the share of lithium-ion battery powered two-wheelers is expected to grow significantly over the forecast period due to the declining prices of lithium-ion batteries and its advantages over lead acid battery. Electric scooters being simple and smart are best suited for delivery services such as in fast food joints and e-commerce. The demand of electric two-wheelers for delivery services is driving its sales, given the growth of e-commerce and internet penetration in the country. Electric scooters and motorcycles are expected to become a mainstay for such services in future.

On the basis of voltage, the 48V battery powered scooters account for a majority of industry sales, as these two-wheelers provide sufficient power to ride on congested roads, at a reasonable price. Based on technology, plug-in electric scooters and motorcycles accounted for majority sales during the historic period and it will continue to dominate the country sales over the forecast period.

China electric scooters and motorcycles market is forecasted to reach over $12 billion by 2025, growing at a CAGR of 6.1%, P&S Intelligence.

Increasing pollution awareness among people and growing urbanization are driving the growth of the market. Electric scooters and motorcycles use electric battery for propulsion and do not produce any emissions. Moreover, these electric two-wheelers are virtually silent and do not cause noise pollution. Electric two-wheelers can manoeuvre through congested streets; can be charged from traditional wall outlets and can have a removable battery.

Growing urbanization continue to benefit the sales
The growing urbanization in China is expected to benefit the sales of electric two-wheelers in the country over the forecast period. In 2011, population living in the cities in China crossed 50% and by 2030 it is expected that urbanization rate in the country would reach 65%-70%. Due to the growing urbanization, the transport demand from the medium and small cities is increasing. The travel profile in these cities typically involves short and frequent drives, for which electric scooters and motorcycles are most suited. Moreover, with low density of population and ample spaces, the development of charging infrastructure would be relatively easier in small cities compared to the bigger ones.

Fragmented market structure
The research states that the Chinese electric scooters and motorcycles industry is fragmented, where the top three players, namely Yadea Group Holdings Ltd, AIMA Group and Zhejiang Luyuan Electric Vehicle Co Ltd, together account for less than 30% of sales. The remaining market revenues are shared by many companies in the market each accounting for a small share in sales.

The competition in the market is fierce with many small privately-owned companies trying to gain share in the market. A large number of players has led to cut throat competition in the market, which has been majorly price driven. Due to cost sensitivity of the end user, the companies in the past have offered value of money products at competitive prices. However, nowadays the companies (especially the leading players) have started focusing more on product quality, brand building and after sale services. It is expected that these parameters would gain importance in future and further increase the competition in the market.
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Automotive Lithium-Ion Battery Market Business Revenue Forecast, Size, Leading Competitors and Growth Trends

Rising global temperatures have become a major cause of concern, which is being seen as a consequence of burning of fossil fuels for meeting energy needs from time immemorial. Fossil fuels are made of organic matter and their burning releases a huge amount of carbon dioxide and other gases in the atmosphere. These gases are termed as greenhouse gases, as they get trapped into the atmosphere and gradually increase the temperature. This temperature change has not only caused the melting of glaciers and rising of sea levels, it has disturbed the climatic pattern as well, with frequent floods and droughts occurring at the same time in the same country/climatic zone.


Further, the increasing prices of crude oil across the globe, has also motivated governments to find alternatives to conventional energy sources. In the transportation sector, efforts are being made to popularize electric and hybrid vehicles among users. The International Energy Agency reported that the global car fleet grew to approximately 5.1 million in 2018, registering a 2 million increase in sales from 2017. Governments of many countries are actively providing their residents with an efficient and sustainable transport system.

Electric and hybrid vehicles use lithium-ion (Li-ion) batteries for storing electrical energy. These batteries are rechargeable and are made of many cells. They are light weight and have a high energy density. Lithium batteries have different structural designs, such as pouch, prismatic, and cylindrical. During 2014–2018, Li-ion batteries with the cylindrical structural design sold, accounted for the maximum cumulative energy storage capacity. In fact, in the coming years as well, they would continue to amount for the highest installed energy storage capacity among all Li-on batteries of different structural designs. The automotive lithium-ion battery market is predicted to register a 15.9% CAGR during the forecast period (2019–2024).

Electric vehicle manufacturers are now increasingly using lithium-nickel-manganese-cobalt (NMC) batteries, gradually shifting from lithium-iron-phosphate (LFP) batteries. The latter were heavier and occupied more space in the vehicle; these shortcomings have been addressed by NMC batteries. Besides being lighter in weight and compact, NMC batteries are capable of providing higher ranges in passenger cars in a single charge. This is due to the greater energy density of these batteries that facilitate a higher vehicle range. Furthermore, the prices of these batteries have reduced significantly, which is further contributing to their acceptance among manufacturers.

Many developed countries have already included electric vehicles in their transportation system and this is yet to be done in emerging economies. With growing environmental concerns, many countries across the world have announced the adoption of electric vehicles in the coming future. For instance, a Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles (FAME-II) program, was launched by the Indian government in 2019; this is an ambitious plan of the country to popularize and adopt electric vehicles in the near future. Further, in the ASEAN region, Thailand is one of the largest consumers of electric vehicles. In an initiative to popularize these vehicles, the Thailand Board of Investment announced their plans of reducing the excise duty from 8% to 2% on electric vehicles, thereby boosting the automotive lithium-ion battery market, as storage batteries are an essential component of electric vehicles.
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Surgical Navigation System Market is Likely to Witness Considerable Growth in Future

The surgical navigation system market size generated a revenue of $663.4 million in 2016 and is projected to attain a 6.9% CAGR during the forecast period. Systems that utilize a combination of computer technology and various instruments to assist surgeons are known as surgical intervention systems.

The key factor driving the surgical navigation system market is the rising prevalence of neurological, ENT, and orthopedic disorders. As the treatment of these disorders may require surgical intervention into the complex and remotely located areas inside the body, surgical navigation systems are a tremendous help to healthcare service providers. As per the World Health Organization, the mortality rate due to neurological disorders is expected to increase to 12.2% by 2030 from 11.8% in 2015, further highlighting the importance of such systems for saving lives.

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Another factor adding to the growth of the surgical navigation system market is the popularity of minimally invasive procedures, owing to the advantages of these surgeries, such as less trauma, quick post-operative period, and better cost-effectiveness than open surgeries. A report published by the European Association of Cardio-Thoracic Surgery in 2015 said that in the past 10–15 years, the field of minimally invasive cardiac surgery has rapidly developed. Similarly, the popularity of cosmetic procedures is also a result of the innovations in the minimally invasive approach.

The major end users in the market are hospitals, and physician practices and ambulatory settings. In 2016, hospitals were the larger category within the segment with a revenue contribution of $577.2 million. This is credited to the increasing patient pool in hospitals and better implementation of advanced surgical units in different hospitals across various regions. This is also the reason hospitals will continue generating the higher revenue in the market during the forecast period.

Thus, the market for surgical navigation systems is headed toward a bright future as the demand for these systems is set to rise with the increasing prevalence of various diseases.
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Laboratory Filtration Market is Projected to Witness the Fastest Growth in Asia-Pacific

The laboratory filtration market size generated a revenue of $2.3 billion in 2017 and is expected to grow at a CAGR of 7.3% during the forecast period (2018–2023). The market is being positively impacted by the increasing use of the filtration process in pharmaceutical and biopharmaceutical and food and beverages industry, and the introduction of technologically advanced products. Filtration separates two components, usually solid from liquid, with the help of size-specific filters. Laboratory filtration products find application in microbial analysis, water treatment plants, drug discovery and development, virus removal, and research laboratories.

The increasing reliance on filtration techniques to obtain purified products is becoming a trend across various industries. In the pharmaceutical sector, the tissue culture media is filtered using several techniques such as membrane filtration to address diseases and manufacture new drugs. Membrane filters are also being used as a means of monitoring in-water microbiology and air pollution. Biomimetic membranes have been developed as a water filtration technology that replicates the process occurring at the cellular level.

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Technological advancements are another factor that is driving the laboratory filtration market forward. Improved products offer a more cost-effective, accurate, and efficient means of filtering out the components, so the purity of the sample can be monitored. Membrane filter is one such product that is used to monitor air and water pollution. It uses a smooth membrane that separates the solid particles, depending on the pore size of the filter. Sartorius Group has a wide range of syringe filters, one of which is Minisart syringe filters, that are specifically used to remove particulates and microorganisms from gases, liquids, and air.

When segmented by product, the market is divided into filtration assemblies, filtration media, and filtration accessories. Laboratory filtration media was the dominating category during the historical period (2013–2017). This is credited to the fact that this category includes products such as filter papers, membrane filters, and filtration microplates that see heavy usage in research facilities. This is why the laboratory filtration market is expected to grow to $1,438.3 million in this category by 2023, attaining a CAGR of 6.8% during the forecast period. 

Therefore, the rising demand for pharmaceutical and biopharmaceutical products, which would lead to an even heavier usage of the filtration process in laboratories, is predicted to supplement the growth of the market.
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