Sleeping Aids Market in Europe - Industry Analysis, Leading Players and Future Scope

The sleeping aids market in Europe was valued at $14.8 billion in 2015 and is forecasted to grow at a CAGR of 6.2% during forecast period. Various sleep disorders are hampering the lives of people in the region, due to increasing tobacco and alcohol consumption, rising aging population, growing population base working in night shifts and changing lifestyle habits of the Europeans. Sleep disorders such as insomnia, sleep apnea, restless legs syndrome, narcolepsy, sleep walking and others greatly affect the population base in the European region.

Increasing awareness about sleep disorders and risks associated with them, by various organizations such as the British Sleep Society and Survey Sleep Research Center has been driving the demand of the sleeping aids products in the region. According to the Eurostat, aging population is a long-term trend in the region, this is also a key factor driving the demand for sleeping aids in the region. The share of population aged 65 years and over is increasing in every European Union (EU) member state. During the period 2016 to 2080 the aging population is expected to account for a share of 29.1% of the EU-28 population compared to 19.2% in 2016.

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There are various technological advancements related to sleeping aids products that are under development in the region. For instance, an application known as Snoozeal has been developed in the U.S. for treating problems related to sleep which is now under trial in the Europe. It is a smartphone controlled anti-snoring/sleep apnea medical device, that has received U.S. Food and Drug Association (USFDA) approval in December 2016. The device addresses the root cause of excessive relaxation and loss of tongue muscle tone during sleep.

The device uses a wireless technology to exercise the tongue to treat the physiological cause of snoring and sleep apnea and the smart phone app monitors the user and controls the progress of the treatment. Also, the latest DOMINO version 2.8.0 by Somnomedics Gmbh provides high quality and user-friendly collection and analysis of both the ambulatory (Polysomnography) PSG and the stationary PSG recordings with the SOMNOscreen, SOMNOscreen plus and the new device SOMNO HD and this software was developed in August 2016.

Some of the key players operating in the European sleeping aids industry are Sanofi S.A., Koninklijke Philips N.V., GlaxoSmithKline PLC, Merck & Co. Inc., Pfizer Inc., Roche Holding AG, AstraZeneca plc, Becton, Dickinson and Company, Drive Medical Ltd., Somnomedics Gmbh and Cardinal Health.
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Blockchain Technology in Auto Sector - The Futuristic Demand

The global automotive blockchain market is projected to grow at a considerable rate during the forecast period. This can be mainly attributed to the benefits offered by the blockchain technology in the automotive industry, such as real-time monitoring, auditability, and scalability of information. The application of blockchain in various automotive functional areas is on the rise, as automotive original equipment manufacturers (OEMs) continue to invest in the technology to uncover its potential in the industry.

Automotive Blockchain Market Demand
On the basis of application, the automotive blockchain market has been categorized into manufacturing, supply chain logistics, retail finance and leasing, mobility solutions, and others. Of these, the market for mobility solutions is expected to witness significant growth in the coming years on account of the rapidly growing shared mobility industry, rise in the consumer demand for advanced mobility services, and inclusion of blockchain in automotive business models.

Based on the type of blockchain used, the blockchain technology in automotive sector has been categorized into public, private, and consortium. Of these, the public and private blockchains are the most preferred types, with their applications varying based on the business model adopted. During the forecast period, the market for private blockchain is expected to grow at a considerable rate, as the adoption rate of the technology is higher in the private domain as compared to other domains. Also, public blockchain has low scalability and involves high transaction costs, which make the private blockchain the preferred category in the automotive blockchain industry.

The major growth drivers for the blockchain industry in auto sector are the benefits offered by the blockchain technology, such as real-time monitoring, auditability, and scalability of information. Also, with growing digitization, the technology has become an integral part of information technology (IT) budgets in the automotive industry. Blockchain in the automotive industry is useful in various areas such as mobility solutions, connected cars, supply chain logistics, retailing and leasing, autonomous driving, and IoT applications. The financial divisions of OEMs are now exploring the technology for financial applications. In the coming years, OEMs are expected to employ the technology in other automotive applications.

Also, various participants in the automotive ecosystem have started taking initiatives toward the formation of consortiums and formulation of policies to comply with the regulatory mandates on a global scale. In the coming years, besides disrupting the automotive industry, the blockchain technology is expected to create growth opportunities and facilitate digital transformation in the industry. Thus, it can be said that these factors are likely to boost the growth of the blockchain market in the near future.

The global automotive blockchain market is characterized by changing consumer behavior, technological advancements, increased use of data for improvement in logistics and mobility services, and evolving operating models in different automotive functional areas. Although the market is in its nascent phase currently, it is expected to witness notable growth in the coming years on account of the increasing adoption of the technology by automotive manufacturers.

Some of the key players operating in the automotive blockchain market are IBM Corporation, Microsoft Corporation, Accenture PLC, carVertical, Helbiz Mobility System PTE Ltd., Tech Mahindra Ltd., ShiftMobility Inc., BigchainDB GmbH, ConsenSys, Context Labs BV, Ethereum, Factom Inc., Mesosphere Inc., Oaken Innovations, Productive Edge LLC, Project Provenance Ltd., Ripple Labs Inc., and XAIN AG.
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Global Analysis of Facial Care Market, Forecast to 2024

Rise in disposable income of people, change in lifestyle, and increase in product launches to cater to the growing consumer demand are the key factors driving the facial care market, globally. Further, the growing popularity of multi-purpose products is expected to propel the market growth. The market has diversified exponentially in recent years with the launch of various products, such as face cream, toner, serum, facial mask, and anti-age cream.

On the basis of product type, the facial care market is categorized into face cream and moisturizer, anti-aging cream, serum, face mask, face wash, cleanser, toner, scrub, and others. During the forecast period, the market is expected to witness the fastest growth in the category of anti-aging creams, on account of surging geriatric population and increasing consciousness among people to look younger, with special focus on the facial skin. It has been observed that people have started using facial care products from a very young age to delay the signs of aging. Hence, the consumer base of these products has expanded to include younger people as well.

Globally, Asia-Pacific (APAC) is anticipated to be the largest market for facial care products in the coming years. The market in the region is expected to witness notable growth on account of increasing consumer spending, growing appearance consciousness in people, and rising consumer awareness on the benefits of using facial care products.

The key trend observed in the facial care market is the growing preference for organic products. In recent years, organic products have gained traction in the market due to the benefits offered by them. With the growing awareness on the beneficial properties of organic products, consumers have become more responsive toward the use of these products for skin care. Unlike other commercial beauty products, which are effective but contain harmful chemicals, organic products are free from chemical substances that have detrimental effects on the skin in the long run.

Offerings in the facial care market range from economical beauty products to high-end premium cosmetics. The market growth is primarily driven by the introduction of a wide range of skin care products, including skin toner, serum, moisturizer, BB cream, anti-aging cream, scrub, and facial mask. This has increased the availability of differentiated products in the market to cater to diverse consumer needs, which, in turn, is boosting the growth of the facial care industry.

Technological advancements in products continue to offer growth opportunities to the players operating in the facial care market. Companies are now employing facial care devices equipped with advanced technologies to monitor skin condition, generate digital feedback, and offer customized skin care solutions to their customers. For instance, in July 2016, L’Oréal Paris launched a campaign on SnapChat to promote its Infallible Silkissime eyeliner. The L’Oréal filter on SnapChat enables consumers to see themselves with a virtual makeover.

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Some of the major players operating in the global facial care market are L’Oréal S.A., The Estee Lauder Companies Inc., Alticor Inc., The Body Shop International Limited, Avon Products Inc., The Procter & Gamble Company, Oriflame Cosmetics AG, Unilever PLC, Shiseido Company Limited, Burberry Group PLC, Kao Corporation, and Edgewell Personal Care.
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Sports Drinks Market Share, Trend, Industry Demand and Business Revenue Forecast

The global sports drinks market is projected to advance at a CAGR of 8.1% during 2016–2022. Among the various product types, the isotonic category generated the highest revenue in 2015.

The developed countries of North America and Europe generated the major demand in the sports drinks market up till 2015, predominantly due to the high disposable income of the people here. The lack of awareness about the benefits of sports drinks in developing countries has been a key factor for the minor market share of these countries in the market. Moreover, the low purchasing power of consumers here has also been restricting the growth of the market.


However, the rise in consumers’ purchasing power and level of awareness pertaining to the benefits of sports drinks in APAC are projected to offer considerable growth opportunities to the sports drinks market in the forecast period. This is why the emerging economies of the Asia-Pacific (APAC) region are projected to be the primary drivers for the growth of the market during the forecast period.

The rise in the urbanization rate is acting as a driving force for the progress of the sports drinks market. Further, the changing lifestyle of consumers has persuaded them in adopting healthy drinks. Owing to these factors, sports drinks, including non-protein drinks, protein drinks, and herbal drinks, are witnessing a growing demand. Further, the shift in consumer behavior, with more of them wanting to achieve their health goals faster, has pushed sports drinks manufacturers to develop improved products. In recent years, APAC and African countries have experienced urbanization at a fast pace. According to United Nations, by 2050, the global urbanization level would be above 50%.

Distribution channel plays a major role in spreading awareness about sports drinks The rise in the penetration level of large retail spaces, such as supermarkets and hypermarkets, and online shopping, primarily in emerging economies, is leading to the growth of the food and beverages (F&B) industry, and in turn, the sports drinks market. Retail chains offer products at economical prices, when compared to other types of stores. Further, the increase in the purchasing power of consumers in emerging economies has led to the mass purchase of F&B products, including sports drinks, at supermarkets and hypermarkets.

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Some of the major players in the global sports drinks market are PepsiCo Inc., Monster Beverage Company, The Coca Cola Company, Glanbia PLC, Clif Bar & Company, and MusclePharm Corporation.
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Diaper Market Analysis, Business Revenue Forecast, Size, Leading Competitors and Growth Trends


Global diaper market is projected to reach $84,317.6 million by 2023, according to P&S Intelligence.


Increasing demand for comfortable and high-absorbent diapers for both babies and adults, increasing number of women workforce, rising adult population, increasing use of biodegradable diapers and growing awareness among populace about personal hygiene, are the major factors driving the growth of the market.

Insights on market segments
On the basis of age, the baby diaper category contributed over 85.0% revenue share to the global diaper market in 2017, on account of increasing hygiene awareness, rising birth rates as well as growing disposable income. However, with rising adult population across the globe, the prevalence of uncontrollable urge to urinate problem (urinary incontinence) and rising cases of prostate surgeries, the market for adult diapers is projected to witness a faster CAGR, globally, during the forecast period.

Pharmacies were the most preferred distribution channel for purchasing diapers globally, accounting for maximum revenue share, of 32.3%, in the diaper market in 2017. This is due to trust of consumers to buy healthcare products from pharmacies, instead of approaching some other stores. Moreover, consumers find it convenient and time-saving to approach a store that offers medications, which makes it easy for them to spot the products to be bought. These factors are resulting in high acceptance of this distribution channel among buyers.

Based on product type, the cloth baby diaper market has been classified into prefold, fitted, pocket, all-in-one, and flat diapers. The prefold category held the highest market share of 26.7% in 2017, among other types of cloth baby diaper, globally. This is attributed to the fact that these diapers are increasingly being adopted due to its lower price, better absorbent, and finer quality than the fitted or flat diapers, which were traditionally being used extensively.

Market is projected to witness the fastest growth in Asia-Pacific (APAC) region
Globally, Europe was the largest diaper market; and over 50% of the baby diaper sales came from Europe and APAC in 2017. However, APAC is expected to witness the fastest growth, during the forecast period, owing to massive growth of population in developing countries of the region and increasing modernization. Also, as the per capita income of consumers is increasing, consumers are focusing more on the personal and baby hygiene.

Upsurge of eco-friendly biodegradable diapers is a key growth driver for the market
Globally, there has been an upsurge in eco-friendly biodegradable diapers in the recent years. Biodegradable diapers are made from plant-based materials and are free from harmful chemicals and plastics. While, most of the disposable diapers contain artificial absorbents, such as sodium poly-acrylate, which form a gel when they come in contact with moisture. The disposable diapers decompose in landfill sites very slowly and cause harm to the environment. The Women’s Environmental Network (WEN) promote the use of washable nappies, as a more environment-friendly and convenient alternative to disposable nappies.

The use of biodegradable diapers is driving market growth, as these diapers are not manufactured with petrochemicals and eco-unfriendly materials, or skin irritants; and are safe for adult and baby skin.

Diaper market competitiveness
In the recent past, product launches and geographical expansions have been the major activities in the diaper market. The Procter & Gamble (P&G) Company, through its operating unit Carrier has been the forerunner in both product launches and partnerships. Kao Corporation is another key player that is focusing on these developments.

Some of the key players operating in the diaper market include Kimberley-Clark Corporation, The Procter & Gamble (P&G) Company, Unicharm Corporation, Kao Corporation, DSG International (Thailand), Nobel Hygiene Private Limited, Essity Aktiebolag (publ), Ontex Group NV, Oji Holdings Corporation, and Domtar Corporation.
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Discover the Position Sensor Market Gain Impetus Due to the Growing Demand over 2024


From valuing $9.1 billion in 2018, the global position sensor market is predicted to amass $14.2 billion by 2024, registering a 7.7% CAGR during the forecast period (2019–2024). The market is witnessing growth due to the growing use of position sensors in automobiles and flourishing packaging industry.

Position sensors are devices that are used for the measurement of the distance traveled by an object from its initial position. These sensors measure the linear or angular position with respect to a fixed or an arbitrary reference point.

Based on type, the position sensor market is bifurcated into linear and rotary. In 2018, the larger revenue share in the market was held by rotary type position sensors. This was attributed to the use of these sensors in numerous applications, such as throttle position control, pedal position, and in various consumer electronics.

The linear type position sensors are expected to register a faster growth in the forecast period, due to their rising demand for use in critical applications in the manufacturing and aerospace industries, where accurate measurement is extremely important.

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Based on linear type, the position sensor market is classified into linear potentiometer, laser sensor, magnetostrictive sensor, linear encoder, and linear variable differential transformer (LVDT).  In 2018, the largest revenue share in the market was held by the linear potentiometer classification.

As compared to other type of position sensors, the linear ones are cheaper and more thermally stable. In the forecast period, the highest CAGR is expected to be registered by the laser sensor classification, as they are witnessing a high demand from electronics, manufacturing, and aerospace industries.
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China Electric Scooters and Motorcycles Market - Future Aspect Analysis

Insights on market segments
As per the findings of research, lead acid powered electric scooters and motorcycles contributed majority of the industry sales, however, the share of lithium-ion battery powered two-wheelers is expected to grow significantly over the forecast period due to the declining prices of lithium-ion batteries and its advantages over lead acid battery. Electric scooters being simple and smart are best suited for delivery services such as in fast food joints and e-commerce. The demand of electric two-wheelers for delivery services is driving its sales, given the growth of e-commerce and internet penetration in the country. Electric scooters and motorcycles are expected to become a mainstay for such services in future.

On the basis of voltage, the 48V battery powered scooters account for a majority of industry sales, as these two-wheelers provide sufficient power to ride on congested roads, at a reasonable price. Based on technology, plug-in electric scooters and motorcycles accounted for majority sales during the historic period and it will continue to dominate the country sales over the forecast period.

China electric scooters and motorcycles market is forecasted to reach over $12 billion by 2025, growing at a CAGR of 6.1%, P&S Intelligence.

Increasing pollution awareness among people and growing urbanization are driving the growth of the market. Electric scooters and motorcycles use electric battery for propulsion and do not produce any emissions. Moreover, these electric two-wheelers are virtually silent and do not cause noise pollution. Electric two-wheelers can manoeuvre through congested streets; can be charged from traditional wall outlets and can have a removable battery.

Growing urbanization continue to benefit the sales
The growing urbanization in China is expected to benefit the sales of electric two-wheelers in the country over the forecast period. In 2011, population living in the cities in China crossed 50% and by 2030 it is expected that urbanization rate in the country would reach 65%-70%. Due to the growing urbanization, the transport demand from the medium and small cities is increasing. The travel profile in these cities typically involves short and frequent drives, for which electric scooters and motorcycles are most suited. Moreover, with low density of population and ample spaces, the development of charging infrastructure would be relatively easier in small cities compared to the bigger ones.

Fragmented market structure
The research states that the Chinese electric scooters and motorcycles industry is fragmented, where the top three players, namely Yadea Group Holdings Ltd, AIMA Group and Zhejiang Luyuan Electric Vehicle Co Ltd, together account for less than 30% of sales. The remaining market revenues are shared by many companies in the market each accounting for a small share in sales.

The competition in the market is fierce with many small privately-owned companies trying to gain share in the market. A large number of players has led to cut throat competition in the market, which has been majorly price driven. Due to cost sensitivity of the end user, the companies in the past have offered value of money products at competitive prices. However, nowadays the companies (especially the leading players) have started focusing more on product quality, brand building and after sale services. It is expected that these parameters would gain importance in future and further increase the competition in the market.
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