Rise in disposable income of people, change in lifestyle, and increase in product launches to cater to the growing consumer demand are the key factors driving the facial care market, globally. Further, the growing popularity of multi-purpose products is expected to propel the market growth. The market has diversified exponentially in recent years with the launch of various products, such as face cream, toner, serum, facial mask, and anti-age cream.
On the basis of product type, the facial care market is categorized into face cream and moisturizer, anti-aging cream, serum, face mask, face wash, cleanser, toner, scrub, and others. During the forecast period, the market is expected to witness the fastest growth in the category of anti-aging creams, on account of surging geriatric population and increasing consciousness among people to look younger, with special focus on the facial skin. It has been observed that people have started using facial care products from a very young age to delay the signs of aging. Hence, the consumer base of these products has expanded to include younger people as well.
Globally, Asia-Pacific (APAC) is anticipated to be the largest market for facial care products in the coming years. The market in the region is expected to witness notable growth on account of increasing consumer spending, growing appearance consciousness in people, and rising consumer awareness on the benefits of using facial care products.
The key trend observed in the facial care market is the growing preference for organic products. In recent years, organic products have gained traction in the market due to the benefits offered by them. With the growing awareness on the beneficial properties of organic products, consumers have become more responsive toward the use of these products for skin care. Unlike other commercial beauty products, which are effective but contain harmful chemicals, organic products are free from chemical substances that have detrimental effects on the skin in the long run.
Offerings in the facial care market range from economical beauty products to high-end premium cosmetics. The market growth is primarily driven by the introduction of a wide range of skin care products, including skin toner, serum, moisturizer, BB cream, anti-aging cream, scrub, and facial mask. This has increased the availability of differentiated products in the market to cater to diverse consumer needs, which, in turn, is boosting the growth of the facial care industry.
Technological advancements in products continue to offer growth opportunities to the players operating in the facial care market. Companies are now employing facial care devices equipped with advanced technologies to monitor skin condition, generate digital feedback, and offer customized skin care solutions to their customers. For instance, in July 2016, L’Oréal Paris launched a campaign on SnapChat to promote its Infallible Silkissime eyeliner. The L’Oréal filter on SnapChat enables consumers to see themselves with a virtual makeover.
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Some of the major players operating in the global facial care market are L’Oréal S.A., The Estee Lauder Companies Inc., Alticor Inc., The Body Shop International Limited, Avon Products Inc., The Procter & Gamble Company, Oriflame Cosmetics AG, Unilever PLC, Shiseido Company Limited, Burberry Group PLC, Kao Corporation, and Edgewell Personal Care.
On the basis of product type, the facial care market is categorized into face cream and moisturizer, anti-aging cream, serum, face mask, face wash, cleanser, toner, scrub, and others. During the forecast period, the market is expected to witness the fastest growth in the category of anti-aging creams, on account of surging geriatric population and increasing consciousness among people to look younger, with special focus on the facial skin. It has been observed that people have started using facial care products from a very young age to delay the signs of aging. Hence, the consumer base of these products has expanded to include younger people as well.
The key trend observed in the facial care market is the growing preference for organic products. In recent years, organic products have gained traction in the market due to the benefits offered by them. With the growing awareness on the beneficial properties of organic products, consumers have become more responsive toward the use of these products for skin care. Unlike other commercial beauty products, which are effective but contain harmful chemicals, organic products are free from chemical substances that have detrimental effects on the skin in the long run.
Offerings in the facial care market range from economical beauty products to high-end premium cosmetics. The market growth is primarily driven by the introduction of a wide range of skin care products, including skin toner, serum, moisturizer, BB cream, anti-aging cream, scrub, and facial mask. This has increased the availability of differentiated products in the market to cater to diverse consumer needs, which, in turn, is boosting the growth of the facial care industry.
Technological advancements in products continue to offer growth opportunities to the players operating in the facial care market. Companies are now employing facial care devices equipped with advanced technologies to monitor skin condition, generate digital feedback, and offer customized skin care solutions to their customers. For instance, in July 2016, L’Oréal Paris launched a campaign on SnapChat to promote its Infallible Silkissime eyeliner. The L’Oréal filter on SnapChat enables consumers to see themselves with a virtual makeover.
Make Enquiry Before Buying the Report@ https://www.psmarketresearch.com/send-enquiry?enquiry-url=facial-care-market
Some of the major players operating in the global facial care market are L’Oréal S.A., The Estee Lauder Companies Inc., Alticor Inc., The Body Shop International Limited, Avon Products Inc., The Procter & Gamble Company, Oriflame Cosmetics AG, Unilever PLC, Shiseido Company Limited, Burberry Group PLC, Kao Corporation, and Edgewell Personal Care.
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