Why North America Patient Engagement Solutions Market is Witnessing Growth

Due to growing healthcare expenses, increasing demand for better healthcare infrastructure, surging geriatric population, and more incidents of chronic diseases, the adoption rate of patient engagement solutions is projected to witness significant growth. The North American patient engagement solutions market generated $3.9 billion in 2017 and is expected to witness a CAGR of 15.8% during the forecast period 2018–2023. Patient engagement refers to the process of establishing communication between patients and their healthcare providers online.

With smooth connectivity, the sharing of medical history, doctor appointments, treatment schedule, medication prescriptions, and lab reports has become extremely easy. Patients are more concerned about their personal information and comfort today compared to the past. Nowadays, they demand technologies that can consolidate all their medical information in one place and help them access and share it whenever and from wherever they want. This is why the patient engagement solutions market in North America has been progressing.

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The major factors driving the growth of the North American patient engagement solutions market are rising demand for better healthcare infrastructure and increasing spending on healthcare. In addition, the surging geriatric population and growing prevalence of chronic diseases are also contributing in this regard. According to the UN publication “World Population Ageing 2017”, around 78.4 million people in North America in 2017 were 60 years old or older, and the number is estimated to reach 122.8 million by 2050.

There is no doubt that elderly people need extensive care, as they are more prone to chronic diseases, such as cancer and diabetes. According to the American Cancer Society (ACS), around 1,688,780 new cases of cancer were diagnosed in the U.S. in 2017. Similarly, the Foundation for AIDS Research (amfAR) reported that in 2016, almost 1.1 million people in North America were suffering from AIDS. With an increasing number of elderly or even comparatively young people prone to such chronic diseases, who are demanding patient engagement solutions, the patient engagement solutions market in North America is predicted to advance in the future.

Further, government initiatives toward promoting patient engagement programs are also taking the North America patient engagement solutions market forward. For instance, under the EHR Incentive programs, the U.S. government offers healthcare providers incentives to encourage the adoption of electronic health records (EHRs). Similarly, the Medicare Access and CHIP Reauthorization Act seeks to revolutionize the methods, in which doctors treating Medicare patients (aged 65 or above) are paid. Under this act, doctors are paid based on the level of care they provide rather than the number of patients they treat, and how well they utilize EHRs.

Thus, we see that owing to conducive government policies and increasing incidents of chronic diseases in the elderly, the market is predicted to witness steady progress.
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