The global virtual fitting room market is expected to witness rapid growth between 2019 and 2024, on account of the growing consumer inclination toward online shopping, increasing demand for personalized experience, rapid shift toward digitization, changing lifestyle of people, and growing adoption of technologies such as augmented reality (AR) and virtual reality (VR).
Based on application, the virtual fitting room market is classified into apparel, beauty and cosmetics, footwear, and others, wherein others include eyewear, jewelry, and watches. Among these, the apparel category is expected to demonstrate the fastest growth in the market during the forecast period.
Increasing adoption of technologies such as AR and VR by large retailers, such as Amazon Inc., Walmart Inc., and eBay Inc., is a major factor driving the virtual fitting room market. The technology adoption in stores is facilitating improved customer interaction and providing customers with a personalized shopping experience.
However, in the online fashion industry, the return rate of apparel is quite high, majorly due to sizing and fit concerns. Virtual fitting rooms are, thus, the solution to this conundrum, as these allow the customers to virtually try on clothes, with advanced technologies facilitating accurate measurements and ensuring a proper fit.
Request Sample Copy of Report :: http://bit.ly/2Hx7y9Z
To provide a convenient shopping experience to the users, online and offline fashion retailers are increasingly introducing virtual fitting room applications, thus supporting the market growth.
Some of the major players operating in the global virtual fitting room market are Zugara Inc., True Fit Corporation, Fit Analytics GmbH, Autumn Rock Limited, Imaginate Software Labs Private Limited, Metail Limited, Else Corp Srl, Fision AG, FXGear Inc., and MemoMi Labs Inc.
No comments:
Post a Comment