What Are the Evolving Opportunities for the Players in the Intraoperative Neuromonitoring Market?

The number of surgical procedures across the globe is growing rapidly, since surgical procedures are necessary for managing a number of health conditions, such as obstructed labor, injuries, cardiovascular diseases, infections, and malignancy. Therefore, this component of the healthcare system is indispensable when it comes to the proper functioning of the healthcare sector. It was estimated that about 234,2 million operations were carried out across the world in 2004. The surging prevalence of chronic diseases and rising geriatric population are further leading to a significant growth in the number of surgical procedures.  

Ascribed to this growing number of surgeries, the demand for intraoperative neuromonitoring (IONM) is also increasing rapidly. IONM is not only important for diagnosing an injury but also for salvaging neural tissues at risk before the damage becomes irreversible. The technology is particularly useful in the perioperative period for patients who are at high risk of developing neurological complications due to surgery. In such cases then, IONM is important as it has high response time, high sensitivity and specificity, aids in clarifying physiological targets, provides prognostication for guiding subsequent care, and is able to detect injury early enough to allow therapeutic interventions to take place on time. 

Visual evoked potentials, brainstem auditory evoked potentials (BAEP), electromyography, electroencephalography, somatosensory evoked potentials, and motor evoked potentials are the different modalities of IONM. Out of these, BAEP is projected to be the most in demand in the coming years as it is utilized for monitoring the vestibulocochlear nerve and brainstem function. It is utilized during posterior surgeries for assessing brainstem and hearing function that can be compromised because of cerebellar retraction, direct mechanical or thermal injury to the vestibulocochlear nerve and brainstem, or vascular injury. 

North America emerged as the largest intraoperative neuromonitoring market in the past, which is because of the growing prevalence of neurological disorders, presence of highly sophisticated healthcare infrastructure, high adoption rate of IONM, increasing awareness of patients regarding IONM services, and favourable reimbursement framework for IONM services in the region. Apart from this, the Asia-Pacific region is also expected to create significant demand for IONM in the coming years, owing to technological advancements, and growing medical tourism in the region.  

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AI in Retail Market Thrives on E-Commerce Sector Growth

Factors such as the increasing focus of retailers on improving the shopping experience of customers, booming e-commerce sector, mounting investments being made in the AI domain, increasing proliferation of digital marketing strategies, and soaring online retail sales will help the AI in retail market demonstrate a robust CAGR of 40.5% between 2021 and 2030. Additionally, the rising number of complementary supportive government policies will also contribute to the market growth. The industry was valued at $1,714.3 million in 2021, and it is projected to generate $36,462.5 million revenue by 2030.

The growth of the e-commerce sector will supplement the market growth in the foreseeable future. A surge in the e-retailing sector can be primarily attributed to the rising internet penetration, mounting investments being made in the logistics industry, growing usage of smartphones, and surging use of alternate payment methods. To predict customer behavior and provide personalized services, e-retailing companies across the globe are deploying AI-enabled solutions for multiple applications and making huge investments in the AI field.

In recent years, the surging use of AI for multi-channel marketing has become a key trend in the AI in retail industry. Analysis of high-volume data generated through e-mail marketing, campaign management, and in-store customer behavior helps in the development of personalized campaigns and identification of consumption patterns, owing to which retailers can improve their decision-making process. To achieve these goals, retailers are using AI solutions for automating repetitive tasks, such as product labeling and data entry. 

According to P&S Intelligence, the North American region accounted for the largest share in the AI in retail market in the preceding years. This is credited to the booming e-commerce sector and the increasing dependence of enterprises on digital marketing in Canada and the U.S. In addition, the high penetration of the internet and smartphones and the greater convenience offered with online shopping will also propel the market growth in the region. 

Whereas, the APAC AI in retail market is projected to demonstrate the fastest growth throughout this decade. This will be on account of the rapid adoption of ML technology by online retailers in regional countries, especially China. Online retailers such as Amazon.com Inc., Alibaba Group Holding Limited, and JD.com Inc. are observing high sales in the region, due to the increasing use of price optimization solutions, AI-driven recommendation engines, and supply chain management solutions. 

Thus, the booming e-commerce sector will fuel the demand for AI solutions from the retail sector, globally.  

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What Makes Blockchains Preferable for Securing Online Financial Transactions?

The blockchain technology is gaining phenomenal growth in usage because of the shift toward the digital economy. This technology is widely used for securing online financial transactions, as with it, it is nearly impossible to cheat or hack a system. It can create a cross-national system of different participants, including NGOs, government bodies, any individual, and companies. Each of the entities involved with a blockchain has a verifiable record of all the transactions, and these records can only be altered with the participants’ consent.

This technology is virtually non-hackable due to its timestamp property, which is why it is becoming popular with banks, which are looking for options to enhance their data security by making their transactions impossible to be hacked and altered. Another key factor propelling the blockchain market is the integration of related solutions with the legacy system, for handling various functions served by the latter. These features offer an extreme level of security for anyone using this technology.

As a result, blockchain technologies are utilized for multiple non-financial and financial applications, among which it is utilized the most for payments. It is because digital identity applications will continue gaining popularity in the coming years as they help in eliminating the requirement for a central authority and third party. It will expand the need for blockchain-based management solutions used within any financial transaction. As per a December 2021 article in The Times of India, the value of digital transactions in India is likely to grow to $1 trillion by 2026 from $300 billion in 2021.

On the other hand, according to the estimation of market research company P&S Intelligence, APAC will also witness a massive rise in the demand for the blockchain technology, due to the heavy investments in designing such networks for minimizing labor costs. Moreover, the strongest driver for the APAC blockchain market is the rapid digitization in the region, led by India and China. With the increasing number of people with smartphones and internet access, online banking and shopping activities are rising, thus mandating the usage of this technology.

Hence, the shift toward the digital economy and increase in the requirement for securing online financial transactions are propelling the demand for the blockchain technology. 

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Rapid Industrial Automation To Take IoT in Manufacturing Market to $200.3 Billion by 2030

From $62.1 billion in 2021, the global IoT in manufacturing market value is expected to witness a CAGR of 13.9%, to reach $200.3 billion by 2030. This can be ascribed to the need for enhancing inventory management, growing requirements for higher production efficiency, and rapid industrial automation. Various industries have started implementing IoT due to the rising awareness on the fact that it plays a significant role in industrial automation. IoT can create new technologies for solving problems, increasing productivity, and enhancing operations.

In addition, IoT devices are helping in improving inventory management, by allowing manufacturers to automate inventory tracking and reporting. This ensures transparency and the constant monitoring of the time between an inventory order and its delivery. It also saves the valuable time of officials in finding any inventory. IoT-driven inventory management solutions save inventory cost and help manufacturers take a tactical business decision. In this regard, government initiatives such as Making Indonesia 4.0, Made in China 2025, and Make in India, are playing an important role in the industry advance.

When the IoT in manufacturing market is segmented based on component, the solution category held the larger share in 2021. It was because most manufacturing companies are inclined toward deploying IoT solutions as they help enhance the manufacturing process and grow their business. In addition, the IoT solutions used for manufacturing offer better control over the supply chain and reduce infrastructure and operational costs. The solutions include an array of sensors and transceivers and other components that help establish an internet connection with the production machine.

In the coming years, APAC is expected to witness the fastest IoT in manufacturing market growth. It will be because of the surging demand for IoT solutions in the manufacturing industry for smart automation. One of the most-significant pillars of the APAC economy is manufacturing, and it is witnessing rapid transformation due to the benefits of IoT solutions. On the other hand, North America is predicted to hold the largest market share in the coming years. It can be attributed to the fact that many large, medium, and small manufacturing enterprises in the region are using IoT.

Therefore, the strong focus of manufacturing firms on automating their process and adopting technologies that can help in predictive maintenance will drive the market.

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Implementation of Strict Environmental Policies Driving Electric Bus Deployment in U.S.

The increasing concerns being raised by several environmental agencies and local governments over the rapid deterioration of air quality are driving the demand for electric buses in the U.S. As vehicular emissions contribute heavily toward the escalating air pollution levels, the degradation of the environment is propelling the deployment of electric buses in the country. Presently, conventional diesel-powered buses are a major part of the public transportation system, but they contribute massively toward the soaring greenhouse gas emissions. 

Moreover, the enactment of strict environmental regulations is also positively impacting the deployment of these buses in the country.  Besides these factors, the falling prices of lithium-ion batteries are also supporting the expansion of the U.S. electric bus market, which will witness a surge in its revenue from $490.6 million in 2021 to $1,924.8 million by 2026. According to the estimates of the market research company, P&S Intelligence, the market will demonstrate a CAGR of 31.4% from 2021 to 2026. 

The average price of lithium-ion battery cells for large orders fell from nearly $1,000 per kilowatt-hour (kWh) to approximately $310/kWh in 2019. Since the battery accounts for nearly 25–40% of the total manufacturing cost of an electric bus, the falling prices of these batteries would assist bus manufacturing companies in keeping the prices of the buses under check. Further, it is predicted that the prices of electric vehicles, including electric buses, would plunge, owing to the rising operational efficiencies, in the coming years, which will also boost the sales of electric buses in the country.

In the U.S., inductive, pantograph, and plug-in techniques are used for charging electric buses. Out of these, the demand for the inductive charging type is predicted to rise at the fastest pace in the country over the next few years. This will be because of the ability of the technology to rapidly charge the electric buses. Furthermore, many manufacturers of these charging systems are focusing on collaborations and partnerships with bus manufacturers and several public transit authorities for augmenting the deployment of these systems. 

Currently, electric bus manufacturers in the U.S. are focusing on geographical expansions and partnerships to strengthen their position in the industry. For example, BYD and Levo Mobility LLC, which is a joint venture of Nuvve Holding Corp., affiliates of Stonepeak Partners LP, and Evolve Transition Infrastructure LP, which offers fleet-as-a-service (FaaS) solutions that allow fleets to switch to electric vehicles, entered into a collaboration in October 2021 for integrating Nuvve’s V2G technology with the battery electric vehicles (BEVs) of BYD and facilitating the launch of up to 5,000 BEVs over the next five years.

Hence, it can be said without hesitation that the sales of electric buses will surge sharply in the U.S. in the coming years, primarily because of the growing need for eco-friendly vehicles, on account of the soaring air pollution levels and increasing implementation of strict environmental policies and declining prices of lithium-ion batteries in the country. 

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Energy-Based Device Usage Rising in Minimally Invasive Aesthetic Procedures

In 2017, the American Society for Dermatologic Surgery (ASDS) had said that the number of people who wanted a cosmetic procedure had swollen up by two times since 2013. This clearly shows how important looking good is for people these days. With the rising influence of fashion magazines and TV shows and social media and increasing number of people employed in the corporate sector, appearance consciousness has grown manifold in the last decade or so.

Browse In-depth  Energy-Based Aesthetic Devices Market Revenue Forecast Report

As a result, compared to 17,902,692 in 2018, 18,160,785 cosmetic procedures were performed in the U.S. in 2019, according to the American Society for Aesthetic Plastic Surgery (ASAPS). Moreover, of the total procedures performed in 2018 and 2019, 16,090,952 and 16,349,031, respectively, were minimally invasive procedures. Citing such stats, P&S Intelligence expects the energy-based aesthetic devices market to grow from $2.6 billion in 2018 to $4.6 billion in 2024, at a healthy 10.4% CAGR between 2019 and 2024.

This is because devices using different types of energy, including laser, light, electromagnetic energy, ultrasound, suction, and plasma energy, as well as cryolipolysis devices, are being used for minimally invasive aesthetic procedures. The key drivers for the popularity of minimally invasive surgeries (MIS) are their shorter duration, lower cost, fewer side-effects, lesser operational and post-op discomfort, and lesser scarring compared to open surgeries. Moreover, with time, the awareness on the safety quotient and advantages of energy-based devices for minimally invasive aesthetic procedures has increased.

For instance, laser-based procedures for fine line, wrinkle, and skin laxity reduction are approved by the U.S. Food and Drug Administration (FDA). In addition, several of the energy-based aesthetic devices mentioned above can be easily used at homes. For instance, ultrasound-based devices, originally designed for skin rejuvenation procedures, have been modified to remove impurities and dirt from the face, without any technical expertise. This not only saves people the time spent in visiting a cosmetic center but also the price they would have paid there.

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How Is Skincare and Haircare Awareness Driving Dermacosmetics Demand?

 The European Commission reveals that the mean and median income of the people of Denmark, Germany, Spain, and France increased from 30,104 Euro in 2018 to 30,717 Euro in 2019, 22,713 Euro in 2018 to 23,515 Euro in 2019, 14,785 Euro in 2018 to 15,015 Euro in 2019, and 22,220 Euro in 2018 to 22,562 Euro in 2019, respectively. Likewise, the Bureau of Economic Analysis (BEA) states that the personal income of the people of the U.S. surged from $19,777.4 in the third quarter (Q3) of 2020 to $20,797.8 in Q3 of 2021.

Browse report with detailed COVID-19 impact analysis on  Dermacosmetics Market Competitive Landscape Report

The surging personal income will augment the purchasing power of people, owing to which the dermacosmetics market will showcase a CAGR of 7.3% during 2020–2030. The market was valued at $57.0 billion in 2020 and it is projected to generate $115.2 billion revenue by 2030. In contemporary years, high income is encouraging more people to spend on dermacosmetic products and treatments. The mounting public focus on physical appearance will increase the footfall of such people in hospitals and clinics, medical spas, and salons that offer skincare and haircare treatments. 

The large-scale consumption of dermacosmetic products can also be credited to the growing prevalence of skin diseases and the soaring number of dermacosmetic conferences. For instance, the Centers for Disease Control and Prevention (CDC) estimates that over 13 million workers in the U.S. are potentially exposed to chemicals at workplaces. Dermal exposure to hazardous chemicals can cause systemic toxicity and occupational skin diseases (OSDs) among workers. Exposure to toxic chemicals can cause pain, itching, redness, and swelling of the skin. 

At present, dermacosmetics producers, such as Allergan plc, Bausch Health Companies Inc., Beiersdorf AG, Coty Inc., Galderma SA, Johnson & Johnson, L'Oréal SA, Nu Skin Enterprises Inc., Pierre Fabre S.A., Shiseido Company Limited, The Procter & Gamble Company, The Estée Lauder Companies Inc., and Unilever Group, are engaging in acquisitions to cater to the surging needs of customers. For example, in April 2019, Unilever Group acquired Laboratoire Garancia, a French dermacosmetic brand, to benefit from the selective retail distribution channels of the latter. 

According to P&S Intelligence, the European region has emerged as the leader of the dermacosmetics market over the last few years, owing to the surging incidence of skin disorders and rising public awareness about skincare products in the region. For instance, the British Skin Foundation estimates that nearly 60% of the people in the U.K. suffer from skin disorders at some point in their lifetime, and approximately 70% of the British populace have visible skin conditions or scars. 

Therefore, the mounting purchasing power of people and the rising incidence of skin ailments will encourage the usage of dermacosmetics in the foreseeable future.  

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