The expanding pharmaceutical, cosmetics, and food and beverage (F&B) domains are one of the key factors behind the growth of the Germany coding and marking systems sector. The progress of the pharmaceutical domain is supported by the increasing awareness among producers on the benefits of providing drug details on the packaging, introduction of special packaging, and rising penetration of blister packaging.
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Besides, the growing transnational shipment of medical devices and drugs is accelerating the use of packaging, as it offers safety of the product and reduces lost-in-transit cases. Coding and marking are two of the most significant parts of the pharmaceutical packaging process, therefore the growth of the domain is predicted to drive the coding and marking systems sector. Further, the increasing sales of bottled water, fruit juices, packaged foods, and milk-based beverage are boosting the growth of the F&B domain across the nation, thereby further helping the coding and marking systems sector grow.
The flourishing automotive sector can be a major revenue generator for the German coding and marking systems market, as Germany is a global leader in terms of automotive production and sales, accounting for about 30.0% of all passenger cars manufactured in Europe in 2017. With the presence of major automotive manufacturers in the country, the demand for scannable invisible anti-counterfeit barcodes and printing inks is rising. Due to the superior-quality products of these companies, they are facing counterfeiting, thereby leading to the increased demand for coding and marking systems.
Valued at $290.6 million in 2017, the German coding and marking systems market is expected to reach $409.4 million by 2023, advancing at a 5.7% CAGR during the forecast period (2018–2023). The factors positively influencing the market growth are the stringent regulatory norms across various industries, particularly pharmaceutical and food & beverage. Coding and marking systems are widely used for providing product-related information, such as manufacturing and expiry dates, price, and batch number, to consumers.
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A shift from conventional printing to digital printing solutions is trending in the German coding and marking systems market. This is attributed to the cost-effectiveness of printers, such as continuous inkjet, which is capable of printing millions of characters using a liter of ink. Compared to conventional printing inks, the ink used in digital printing dries faster, which makes the process time-efficient and cost-effective. Further, a large amount of inventory waste is generated in conventional printing, which is impelling manufacturers to adopt digital printing solutions.
One of the major driving factors of the German coding and marking systems market is the rising demand for such solutions from the food & beverage industry. The packaged food industry is witnessing growth due to the rising popularity of packaged bottled water, milk, juices, and food items. Regulatory authorities have mandated the mentioning of product details, such as expiry dates, as well as manufacturer information and batch number on the product packaging, thereby leading to the demand for coding and marking systems.
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