How Technological Advancements Have Led to Flourishing Mobile Virtual Network Operators (MVNO) Market

Among the main reasons smart technology has become an indispensable part of our lives is the invention of compact and easily accessible devices, such as smart phones and computers, which utilize internet and mobile services to operate. The growing demand for cellular and broadband connectivity, in recent years, has been met by mobile virtual network operators (MVNOs) as they focus on innovative distribution and segment-based pricing strategies. They are able to provide cost-efficient mobile services to people as they utilize the existing telecom infrastructure of bigger mobile network operators (MNO). 

A P&S Intelligence study claimed that the MVNO market would grow to $98.0 billion in the near future from $55.1 billion in 2017 at a 9.7% CAGR. MVNOs are service providers who do not own cellular network infrastructure and licensed spectrum but purchase network services at wholesale prices from bigger MNOs and provide customers with services under their own brand name and retail prices. Media/entertainment, discount, business, telecom, migrant, retail, cellular M2M, and roaming are different types of MVNOs. In 2017, discount MVNOs remained the most profitable and will continue making the most of these services in the coming years. 

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Advancements in technology and the increasing spending power of consumers have resulted in the rising popularity of mobile phones and other such devices. Technical advancements have contributed immensely in bringing down the manufacturing and purchase cost of such devices, thereby leading to their increasing penetration and demand in society. This, in turn, has upped the demand for mobile data and other services. Other than basic calling and internet services, the demand for value-added services, such as enhanced video, voice, mobile TV, and mobile payment, is also witnessing a rise. MVNOs work by targeting a niche segment of customers by offering low-cost value-added and bundled service packages. As MVNOs function on MNOs’ network, MNOs also benefit from the increasing MVNO subscriber base and revenue generation.

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Europe has been the most productive region for MVNOs, as in a major part of Western Europe, MVNOs are greatly supported by telecom regulatory bodies, which is why the region will keep accounting for the largest presence of MVNOs in the coming years. This deep penetration of MVNOs in the region has resulted in an increase in the competition among them, thereby resulting in better provision of telecom services to customers and that too at fairly reasonable costs. However, in less than a decade, the MVNO market is expected to grow rapidly in Asia-Pacific, which will outpace Europe to become the most productive for such telecommunication firms.

To More Information Visit: P&S Intelligence


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