Europe is Dominating MVNO Market

The MVNO market has garnered USD 73.6 billion in 2022, and it is projected to rise at the rate of 8.7% from 2023 to 2030, to capture $155.2 billion by 2030, As per the report by market research company, P&S Intelligence.

Mobile Virtual Network Operator Market Size and Share Analysis Forecast, 2031

This growth can be credited to the increasing usage of smartphones and the need for reduced cost mobile costs. Major growth in the demand for triple-play services in emerging economies; and a surge in the need for high-speed internet connectivity.

Furthermore, the increasing requirement for better video, voice, and mobile data and the growing usage of the internet are major key growth drivers for mobile virtual network operators, who provide such solutions at a lesser cost in comparison to mobile network operators.

The prepaid category is projected to show faster growth in the years to come. This is mainly due to customers opting for prepaid plans, as these offer them the liberty to modify their plans as per their requirements, particularly those that use the pay-as-you-use model.

In 2022, the postpaid category held the larger revenue share of the MVNO market and is also projected to continue its dominance in the years to come. This is due to customers are not required to pay anything upfront, they just need to pay according to their usage of services while opting for postpaid plans.  

Based on service type, in 2022, The discount category had the largest revenue share of approximately 30% and is projected to continue its Domaine in the years to come. This can be accounted for by the increasing customer engagement, speedy digitization, and lessening costs of telecom services because of the snowballing competition in the market and increasing demand for MVNO solutions in small and mid-sized initiatives.

In 2022, the European market had the largest revenue share, of above 40%, and is estimated to continue its leading position in the future. This can be credited to the high acceptance rate of enhanced technologies, infrastructure expansion, and the existence of a large number of the mobile virtual network operator and substantial ARPU. 

Moreover, the snowballing acceptance of integrated services, like voice-over-internet protocol, also aids the development of the regional market.

While APAC is projected to grow at the fastest rate in the future. Mainly because of the collaborations among the market key players and smartphone manufacturers. Moreover, emerging economies, like India and China are working constantly on the improvement of their IT and telecom sectors, for offering advance telecommunication solutions.

Hence, with the increasing usage of smartphones and the need for reduced cost mobile costs, major growth in the demand for triple-play services in emerging economies; and a surge in the need for high-speed internet connectivity are the major factors driving the MVNO market. 

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Europe Continues To Be Largest Market for MVNOs

The MVNO market generated revenue of USD 75,109.1 million in 2022, which will grow at a rate of 7.3% in the future, to reach USD 131,657.1 million by 2030, as per a report by a market research company P&S Intelligence.

The prepaid category will have the higher growth in the future, of approximately 8%. This has a lot to do with people choosing prepaid plans as they offer freedom to be customized as per requirements, particularly those that utilize pay-as-you-use model.

Mobile Virtual Network Operator (MVNO) Market Research Report

The postpaid category had the larger revenue share in the past, and it will dominate the industry in the future too. This is due to the fact that consumers are not required to pay anything upfront with these plans, and they also get a monthly bill according to the use of services. Furthermore, their unlimited service provision and facility of rollover of unused data contribute to the growth of the industry.

The consumer category had the larger revenue share in the recent past, and it will maintain its position in the near future, because of the rising count of mobile network subscribers. The growing use of mobile devices pushes the use of data-intensive applications, including the internet and online videos. Consequently, heavy investments are being made to improve the network coverage and increase the access to MBB connections, which will help the growth of the industry.

The European MVNO market had the largest share, over 40%, in 2022, and it will maintain its dominance in the coming years. This has a lot to do with the increasing acceptance of advanced technologies, infra development, and the presence of numerous MVNOs and high ARPU. Additionally, the increasing acceptance of integrated services, including voice-over internet protocol, supports the expansion of the regional industry.

APAC will grow the fastest in the future, because of the collaborations amongst industry players and cellphone manufacturers. Moreover, China and India, are working steadily for the betterment of their IT and telecom infra, for the delivery of enhanced telecom solutions. The development of the market in APAC will be significantly influenced by India, South Korea, Malaysia, China, Japan, and Australia, with their developed cellular networks.

Triple-play services are bundle packs provided by MVNOs, and they include television, broadband internet access, and latency-sensitive telephone services. The idea of triple-play has been successful in North America. There is a possibility that soon, these services will be delivered all across the globe via the internet. Likewise, major software companies are developing software that enables MVNOs to offer triple-play services.

Hence, the continuous increase in the use of mobile devices all over the world will be responsible for the growth of the market in the near future.

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MVNOs Capitalizing On Capabilities of MNOs To Reach More Customers

 Mobile virtual network operators (MVNOs) refer to resellers of wireless communication services. These operators lease wireless capacity from third-party mobile network operators (MNOs) at wholesale prices and resell it to customers at lower retail costs under their brand. Since the advent of this technology, MNOs have been increasingly collaborating with MVNOs to optimize the use of their resources and generate more profit. 

Over the years, MVNOs been capitalizing on the consumer acquisition and marketing capabilities of MNOs to increase their wholesale revenue. As MVNOs meet the soaring needs of customers through the optimum use of the existing telecom infrastructure of MNOs, their success largely depends on the value proposition for target customers and unique brand positioning. 

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To attract potential customers, MVNOs are coming up with sharp pricing strategies. Thus, the rising focus of these operators on segment-target pricing will aid the MVNO market to advance at a CAGR of 7.1% during 2021–2031. The market was valued at $66,582.0 million in 2020 and it is projected to reach $139,663.0 million revenue by 2031.

Additionally, the surging adoption of triple-play services will fuel the requirement for MVNOs in the foreseeable future. These services refer to the bundle packs, which include television, latency-sensitive telephone, and broadband internet access services, that are provided by MVNOs to offer better value and retain more consumers. 

These services have been quite successful in North America, particularly in the U.S. In the coming years, triple-play services will be available across the world through the internet. This market research report provides a comprehensive overview of the market

• Future potential of the market through its forecast for the period 2020– 2030
• Major factors driving the market and their impact during the short, medium, and long terms
• Market restraints and their impact during the short, medium, and long terms
• Recent trends and evolving opportunities for the market participants
• Historical and the present size of the market segments and understand their comparative future potential
• Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings

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How Technological Advancements Have Led to Flourishing Mobile Virtual Network Operators (MVNO) Market

Among the main reasons smart technology has become an indispensable part of our lives is the invention of compact and easily accessible devices, such as smart phones and computers, which utilize internet and mobile services to operate. The growing demand for cellular and broadband connectivity, in recent years, has been met by mobile virtual network operators (MVNOs) as they focus on innovative distribution and segment-based pricing strategies. They are able to provide cost-efficient mobile services to people as they utilize the existing telecom infrastructure of bigger mobile network operators (MNO). 

A P&S Intelligence study claimed that the MVNO market would grow to $98.0 billion in the near future from $55.1 billion in 2017 at a 9.7% CAGR. MVNOs are service providers who do not own cellular network infrastructure and licensed spectrum but purchase network services at wholesale prices from bigger MNOs and provide customers with services under their own brand name and retail prices. Media/entertainment, discount, business, telecom, migrant, retail, cellular M2M, and roaming are different types of MVNOs. In 2017, discount MVNOs remained the most profitable and will continue making the most of these services in the coming years. 

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Advancements in technology and the increasing spending power of consumers have resulted in the rising popularity of mobile phones and other such devices. Technical advancements have contributed immensely in bringing down the manufacturing and purchase cost of such devices, thereby leading to their increasing penetration and demand in society. This, in turn, has upped the demand for mobile data and other services. Other than basic calling and internet services, the demand for value-added services, such as enhanced video, voice, mobile TV, and mobile payment, is also witnessing a rise. MVNOs work by targeting a niche segment of customers by offering low-cost value-added and bundled service packages. As MVNOs function on MNOs’ network, MNOs also benefit from the increasing MVNO subscriber base and revenue generation.

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Europe has been the most productive region for MVNOs, as in a major part of Western Europe, MVNOs are greatly supported by telecom regulatory bodies, which is why the region will keep accounting for the largest presence of MVNOs in the coming years. This deep penetration of MVNOs in the region has resulted in an increase in the competition among them, thereby resulting in better provision of telecom services to customers and that too at fairly reasonable costs. However, in less than a decade, the MVNO market is expected to grow rapidly in Asia-Pacific, which will outpace Europe to become the most productive for such telecommunication firms.

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