One of the drivers of the e-cigarette market is the prospects of ashless and smokeless vaping. Burning of tobacco produces smoke, which is not only harmful to humans but also the environment at large.
E-cigarettes generate mist, which, in a matter of seconds, dissolves in the air, unlike the smoke that remains suspended. Additionally, as these cigarettes do not produce ash and aren’t burnt, the need for constant ash-flicking and disposing cigarette butts is eliminated. Due to their smokeless feature, they can be used in places where smoking is not allowed.
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Manufacturers operating in the e-cigarette market are presented with immense growth opportunities in regions, such as Africa, Latin America, and Asia-Pacific. Tobacco companies operating in these regions are taking help of different channels, such as retail partners, e-commerce, and grocery stores to expand their market presence and customer base.
Besides this, these companies are also engaging local and national-level distributors to supply products to different distributing channels. Owing to the growing popularity of these products, tobacco companies are heavily investing in the product research & development.
Therefore, the global market for e-cigarette is set to register substantial growth in the forecast period due to the rising health concerns and popularity of smokeless and ashless vaping.
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