By leveraging automatic translation, speech processing, natural language generation (NLG), and sentiment analysis, NLP helps prioritize the extracted information, thereby helping organizations in making the best use of structured as well as unstructured data. Therefore, the growing volume of data, especially in the unstructured form, is driving the natural language processing market, by creating the need for a technology which can help companies in effectively processing and studying it, in order to derive actionable insights.
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Information extraction, machine translation, question answering, text processing, and report generation are the various divisions under the application segment. Among these, the machine translation division dominated the natural language processing market in 2018, as organizations generate a heavy demand for solutions that can translate a given text into numerous languages.
These chatbots establish the primary contact between the business and customers, sorting out as much of the latter’s concerns as possible, before handing over the case to human employees. The need to enhance customer experience is one of the major drivers for the natural language processing market progress. Customers communicate with organizations via chat messages, e-mails, social media platforms, and phone calls, thereby making it difficult to process all the data.
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This is itself a result of the rising adoption of chatbots for enhancing the experience of customers, to build brand loyalty and increase revenue. Among the various virtual assistants employed by business in recent years, chatbots have been one of the most popular, as they help companies handle customers’ concerns quickly and efficiently. Further, chatbots which work on NLP are able to process various languages, which helps in the smoothening of processes, particularly those related to customer support.
NLP helps here by studying the feedback, while saving time and reducing human involvement and errors. With the technology, companies are able to analyze consumers’ preference for the different services and products on offer as well as understand how their decisions are impacted by the cultural and technological scenario.
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