Dry shampoo is basically a type of shampoo that reduces the greasing of hair and cleans it without requiring much water. It is usually available in two forms namely aerosol spray and powder. The shampoo absorbs the oil and grease present in the hair and on the scalp and makes the hair look fresh and shiny. There has been a rapid expansion of the global dry shampoo industry over the last few years, mainly because of the increasing popularity of the product, especially amongst the working-class people because of its lower water requirements.
Working-class people need regular hair washes, as they usually work in dry and dusty work areas and frequently travel between different places. The regular usage of liquid shampoo will make their hair weak and dull. Furthermore, the increasing consciousness amongst people regarding looks and appearance has created a huge requirement of alternative hair care solutions such as dry shampoos. This shampoo eliminates the need for frequent hair washes, which generally lead to hair loss and scalp problems, and add texture and volume to the hair.
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Apart from eliminating the need for frequent hair washes, dry shampoo also acts as an instant hairstyling solution that allows users to reduce the time taken for washing and styling their hair. Furthermore, the development of dry shampoo products such as tinted dry shampoo, glitter dry shampoo, and dry shampoo texture sprays is massively contributing toward the soaring popularity of dry shampoo all over the world. In addition to this, the growth of many e-commerce platforms and the aggressive advertising campaigns launched by the dry shampoo producing companies are also boosting the sales of these products throughout the world.
The rising public awareness of the harmful effects of chemical hair solutions and the easy availability of various dry shampoo products on e-commerce platforms are the other important factors responsible for their surging sales across the world. Nowadays, people are preferring to use natural hair care products over chemical-based ones. Hence, with the growing usage of these products, the global dry shampoo market will exhibit rapid progress in the forthcoming years.
Gluten free, all natural, and paraben free are the most commonly used types of dry shampoo around the world. Out of these, the usage of the paraben free shampoo was found to be the highest in 2016. Moreover, the sales of these products are predicted to be rise steeply in the coming years. Based on form, the dry shampoo market is divided into powder and spray categories. Of these, the spray category registered higher growth in the market over the last few years and is predicted to record higher growth in the future years as well.
The popularity of the spray dry shampoos has increased tremendously in recent times. This is because of the ability of these products to make the hair look stylish and shiny without washing. Moreover, these products are very handy and simple to use and are thus rapidly replacing the conventional shampoos. Globally, the highest usage of dry shampoo products was observed in North America in the past. However, in the coming years, the Asia-Pacific (APAC) dry shampoo market will be the most lucrative, according to the forecast of the market research firm, P&S Intelligence.
The main factors driving the advancement of the market in the APAC region are the increasing requirement of anti-hair fall and anti-dandruff dry shampoos, the rapid expansion of the cosmetics and hair care industry, the rising usage of hair care and styling products, and the swift growth of many retail channels in the region. In addition to this, the region is witnessing a drastic shift in fashion trends, which is contributing heavily toward the surge of the market in the region.
Hence, the market will demonstrate stable growth in the coming years, primarily due to the various advantages of dry shampoo over regular shampoo and the increasing requirement of advanced hair care and styling products across the world.
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