A number of growth factors, such as the proliferation of electric two-wheelers in sharing services, rise in the traffic concerns in the region, focus on reducing greenhouse gas emissions, and implementation of stringent emission regulations, are expected to propel the European electric scooters and motorcycles market at a CAGR of 27.6% during the forecast period (2020–2025). According to P&S Intelligence, the market generated $284.2 million in 2019,which is projected to reach $758.5 million by 2025.
The European electric scooters and motorcycles market growth is driven by the proliferation of electric scooters in sharing fleets in major European countries. This is due to the presence of several sharing service providers, with a large number of electric scooters in their fleets. For instance, France had around 2,560 electric scooters and Italy had about 1,225 scooters in their sharing fleets in 2019, which are expected to grow in the coming years. Thus, the increasing deployment of electric scooters for sharing services plays a pivotal role in the market growth.
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At the country level, France held the largest share in the European electric scooters and motorcycles market in 2019, on account of the increasing demand for EVs in the country and the rising number of government initiatives, to reduce greenhouse gas emissions. On the other hand, the market in Spain is projected to record the fastest growth during the forecast period. This can be attributed to the surging demand for electric two-wheelers in the country and government initiatives to draw consumers’ attention toward electric variants from conventional vehicles.
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Thus, the induction of electric scooters into sharing fleets and the rising focus on reducing greenhouse gas emissionswill accelerate the market growth in the foreseeable future.
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