Why is Demand for Automotive HMI Solutions Surging in India?

The burgeoning requirement for in-vehicle connectivity is fueling the demand for automotive human-machine-interface (HMI) solutions in India. Nowadays, people want to stay connected with the outer world, even while traveling. Moreover, automobiles are increasingly becoming more connected with the outer world via cloud services. Due to the changing customer preferences, automotive manufacturing companies are launching partnerships with consumer electronic or information technology (IT) vendors in order to integrate in-vehicle connectivity features in their offerings.

For instance, AirWire Technologies, which is a U.S. based company, received a contract from Reliance Jio Infocom Ltd., which is a telecom operator in India, for manufacturing connected car devices. Additionally, Reliance Jio Infocom Ltd. is currently in talks with leading automobile manufacturers— Hyundai Motor India and Maruti Suzuki India Ltd.— for installing connected car devices in their passenger vehicles. The incorporation of these devices in passenger vehicles will allow passengers to access services such as entertainment, telematics, location-based apps, and WiFi hotspot. 

Increasing installation of these features is driving the demand for HMIs, as these devices are required for displaying the information and enabling smoother interaction of users with in-vehicle connectivity systems. These factors are fueling the expansion of the Indian automotive HMI market. Additionally, the soaring sales of vehicles in the country, on account of the booming population and increasing urbanization rate, are also driving the growth of the Indian automotive HMI market. According to the India Brand Equity Foundation (IBEF), the sales of automobiles grew in the country at a CAGR of 1.29% from FY16 to FY20 and reached 21.55 million units in FY20.

Hence, it can be said without any hesitation that the demand for automotive HMI systems will surge in India in the coming years, mainly because of the rising requirement for in-vehicle connectivity features and the soaring sales of premium cars in the country.