Why is Demand for Automotive HMI Solutions Surging in India?

The burgeoning requirement for in-vehicle connectivity is fueling the demand for automotive human-machine-interface (HMI) solutions in India. Nowadays, people want to stay connected with the outer world, even while traveling. Moreover, automobiles are increasingly becoming more connected with the outer world via cloud services. Due to the changing customer preferences, automotive manufacturing companies are launching partnerships with consumer electronic or information technology (IT) vendors in order to integrate in-vehicle connectivity features in their offerings.

For instance, AirWire Technologies, which is a U.S. based company, received a contract from Reliance Jio Infocom Ltd., which is a telecom operator in India, for manufacturing connected car devices. Additionally, Reliance Jio Infocom Ltd. is currently in talks with leading automobile manufacturers— Hyundai Motor India and Maruti Suzuki India Ltd.— for installing connected car devices in their passenger vehicles. The incorporation of these devices in passenger vehicles will allow passengers to access services such as entertainment, telematics, location-based apps, and WiFi hotspot. 

Increasing installation of these features is driving the demand for HMIs, as these devices are required for displaying the information and enabling smoother interaction of users with in-vehicle connectivity systems. These factors are fueling the expansion of the Indian automotive HMI market. Additionally, the soaring sales of vehicles in the country, on account of the booming population and increasing urbanization rate, are also driving the growth of the Indian automotive HMI market. According to the India Brand Equity Foundation (IBEF), the sales of automobiles grew in the country at a CAGR of 1.29% from FY16 to FY20 and reached 21.55 million units in FY20.

Hence, it can be said without any hesitation that the demand for automotive HMI systems will surge in India in the coming years, mainly because of the rising requirement for in-vehicle connectivity features and the soaring sales of premium cars in the country.

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India Automotive HMI Market Will Generate Massive Revenue in Future

The major factors behind the India automotive human machine interface (HMI) market growth are rising sales of passenger car, increasing in-vehicle connectivity, and growing demand for comfort and in-vehicle safety features. The market generated a revenue of $466.9 million in 2017, and it is predicted to reach $1.0 billion by 2023, witnessing a CAGR of 14.1% during the forecast period 2018–2023, according to P&S Intelligence. Automotive HMI includes multiple system that permits drivers to interact with their vehicles. It works with the human touch, voice commands, and body language.

Based on product, the Indian automotive HMI market is classified into touch screen display, instrument clusters, head-up display (HUD), rear seat entertainment display (RSE) units, steering mounted controls, and multifunction switches. Out of these, during the historical period (2013–2017) the steering mounted controls classification held the largest sales volume share in the market and it is expected to continue leading in terms of sales volume during 2018-2023. However, the HUD classification is predicted to register fastest growth in terms of revenue in the market, owing to its increasing usage in premium cars.

On the basis of access, the automotive HMI market in India is bifurcated into standard and multimodal HMI. Of two, standard HMI access dominated the market in terms of sales volume and is anticipated to further continue do so during the forecast period, owing to the cost-efficiency factor of these HMIs over the multimodal ones. However, multimodal HMI access is predicted to witness faster growth in terms of revenue, due to surging demand for comfort and premium features in passenger cars.

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Benefits associated with multimodal HMI, such as better recognition and faster interaction, are expected to increase their penetration in passenger cars. Further based on end-use, the Indian automotive HMI market is categorized into economy, medium, and premium cars. Due to the rising HMI deployment in medium car category, these cars held the largest sales volume share in the market and is forecasted to maintain its lead during 2018–2023. However, the premium car category is anticipated to register fastest growth in terms of both value and sales volume, owing to their growing sales.

Nowadays, people want to be in touch with the world even while travelling. In the near future, automobiles with the cloud services would majorly connect with the outer world. With the changing customer preferences, automotive makers through collaborations with consumer electronic or IT vendors are installing in-vehicle connectivity features in the infotainment systems. For instance, Reliance Jio Infocom Ltd, a telecom company in India, tendered a contract to the U.S. based AirWire Technologies, for the production of connected car device to integrate in the passenger cars.

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Also, Reliance Jio Infocom Ltd is having a discussing with Maruti Suzuki India Ltd and Hyundai Motor India, the leading car manufacturers, to install this device in their passenger cars. Passenger cars equipped with these devices will offer services such as entertainment, Wifi hotspot, telematics, location-based apps, and other security and safety services to the user. Surging in-vehicle connectivity would head to the escalated adoption of HMIs to provide the information, and help in easier users’ interaction with the system, thereby gaining the Indian automotive HMI market.
Hence, the growing use of in-vehicle connectivity and the increasing sale of passenger cars are supporting the market progress.

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