Chlorella serves as a nutritional supplement for animals as the components of this alga help in strengthening their immune systems. The intake of chlorella powder improves the body’s immunity against fungi, viruses, and bacteria. Moreover, the vitamin A and C content of chlorella help in promoting hair growth and reducing skin problems in animals. As a result of these benefits, animal feed producers are focusing on the production of chlorella-based animal feed. Additionally, the pet food industry is also emphasizing on the introduction of chlorella-based animal supplements to enhance the immune system of pet animals.
Furthermore, chlorella serves as a nutritional supplement for humans as well. In recent years, the surging public focus on health and fitness has accelerated the consumption of chlorella-based food supplements worldwide. Due to this reason, the chlorella powder ingredient market will advance at 16.5% CAGR during 2019–2024. The market was valued at $423.7 million in 2018 and it is projected to generate $1,106.8 million revenue by 2024. This nutrient-dense alga helps in facilitating the removal of heavy metals such as mercury, lead, and cadmium and stimulating antibody production in human beings.
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| Chlorella Powder Ingredient Market |
Chlorella-based animal feed, nutrition and protein supplements, and hair care and skincare products can be purchased from pharmacies, supermarkets/hypermarkets, online platforms, specialty stores, and convenience stores. Nowadays, manufacturers of such products are increasingly focusing on selling their offerings via e-commerce platforms. Furthermore, the rising shift of customers toward online medium is heavily contributing toward the provision of a wide product portfolio, better deals, home delivery, 24*7 hassle-free shopping experience, and easy price comparison features by e-commerce platforms.
According to P&S Intelligence, Asia-Pacific (APAC) dominated the chlorella powder ingredient market in the preceding years. This can be attributed to the increasing public consciousness about healthy living and the accelerating demand for dietary supplements for improved health in the region. Besides, the ascending demand for natural and organic hair care and skincare products will also create a huge requirement for chlorella powder ingredients in the region in the foreseeable future. Among APAC nations, China consumes the highest quantity of this nutrition-intensive alga.
Therefore, the escalating public awareness about health and fitness and booming demand for organic and natural cosmetic products will fuel the consumption of chlorella powder ingredients in the upcoming years.
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