Why are Sales of Botanical Supplements Surging Globally?

Botanical supplements refer to the dietary supplements produced from plants or parts of plants for therapeutic and medical purposes. The products made from botanicals are used for the management and prevention of several ailments and diseases and are also known as photomedicine. These supplements work as natural alternatives for hormone replacement therapies, as plants have played a major role in various treatment procedures for thousands of years. These supplements also provide natural ways to improve brain health, cognitive function, and prostate health and joint and connective tissue health. 

In recent years, the sales of these supplements have surged sharply, primarily because of the increasing health consciousness of people, rising concerns toward diet, and improved care toward preventive healthcare. Moreover, many botanical supplement producers have launched alternative therapies for relieving women from issues, such as insomnia and hot flashes menopause. Middle-aged women and geriatric people are the primary end users of botanical therapies and supplements. Natural products, such as probiotic drinks and detoxes, cranberry and herbal supplements, and fish oils are quickly becoming very popular botanical supplements across the world. 

These supplements are also classified, depending on formulation, into powders, syrups, capsules, oils, and frizzing tablets. Baby boomers, adult women, and adult men are the major end users of these supplements, while cosmetics, food and beverages, pharmaceuticals, animal feed, and agriculture are the major application areas of these supplements. Geographically, the demand for these supplements was found to be the highest in Europe during the last few years. Currently, Asia-Pacific (APAC) is quickly becoming a major region for the players operating in the botanical supplements market for potential expansion. 

This is credited to the increasing disposable income of the middle-class populace and the long-standing tradition of botanical medicine in regional countries, such as China, India, and Thailand. Natures Sunshine Products Incorporated, NaturaLife Asia Co., Proctor & Gamble, Imperial Ginseng Products Ltd., Pharmaton Natural Health Products, The Himalaya Drug Company, International Vitamin Corp., Arizona Natural Resources, Inc., and Nutraceutical International Corporation are some of the major botanical supplement producing companies all over the world. 

Hence, it can be said without any hesitation that the demand for botanical supplements will surge sharply in the coming years, mainly because of the growing health consciousness of people and their rising disposable income, the soaring incidence of chronic diseases, mushrooming requirement for natural alternatives to conventional medicines, and ballooning population of geriatric people across the world.