The value of the Bangladeshi quick-service restaurants market stood at USD 1,712.4 million in 2023, and this number is projected to reach USD 2,653.4 million by 2030, advancing at a CAGR of 7.1% during 2023–2030. This growth can be credited to the developing lifestyle of the adult populace, the increasing count of QSRs in the nation, the growing demand for fast food among the urban populace, and the rising working populace in the city and semi-urban areas of the country.
In 2023, the home delivery category, based on service, held a substantial revenue contribution, of 32%. The key reasons contributing to the category’s development are the increasing customer fondness for the home delivery of fast food, altering lifestyles and eating patterns of the young populace, growing count of double-income families, and the suitability, affordability, and obtainability of discounts related to home deliveries.
The demand for easy foods is increasing quickly among customers in Bangladesh, due to the parallel variations in the working and social lives and the mounting habit of dining out. People these days like to socialize over good food, away from the house. Therefore, because of the shortage of time, numerous contemporary nuclear families tend to choose convenient, quick meals over old-style meals.
American cuisine is likely to advance at the highest rate during this decade. This is because of the high requirement for fries, pizzas, and burgers among the young populace as well as the busy lifestyle of adults, which makes a requirement for convenience foods. Furthermore, other cuisines like Italian, Mexican, and Chinese, are also broadly prevalent among Bangladeshi citizens.
The increasing count of working populace is driving the expansion of the industry in this nation. For instance, approximately 54% of the overall population of the nation was employed, in 2021. Working individuals find less time to cook their meals at home; therefore, they choose fast food, which drives customers toward QSRs.
Moreover, the rising purchasing power of customers with their increasing per capita income, particularly in Dhaka, has boosted the sale of prepared food from QSRs in this nation. Bangladesh's economy is facing an era of low inflation, rising household income, and speedy progress.
As per the World Bank, Bangladesh has a purchasing power parity of 32.1 LCU per international dollar in 2021, in comparison to 16.3 LCU in 2002, advancing at a 3.63% average annual rate.
Furthermore, people, now, socialize with friends, neighbors, or colleagues, as compared to before for social or business purposes. This led to the increasing consumption of meals in fast food settings, which further boosted the industry.
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