The European mattress market is estimated to reach USD 10.5 billion in 2023, which will increase to USD 17.1 billion, with a 7.3% compound annual growth rate, by 2030.
The growth of this industry is because of the rising disposable salaries, increasing urbanization pace, progressing hospitality & healthcare sectors, and government backing for real estate expansion.
The need for hybrid mattresses is surging as the consumer's interest is rising in hygienic as well as healthy sleep habits. They are manufactured with various components, such as polyurethane foam, thermal, latex layers, and spring coils, each of which offers users specific advantages.
Furthermore, customers are shifting to environmentally friendly products, because of which companies are producing the fabrics utilized in the mattress's outer covering. Natural fabrics like wool, bamboo, and fiber, are now being employed to provide to environment-aware consumers.
In 2023, the innerspring category, based on product, is leading the industry, with over 45% share, because they are the most prevalent in Europeans. Moreover, in the Central and Eastern parts of Europe, innerspring are favored since they cater to numerous consumers with strong edge support, bounce, and cooling.
The king-size mattress is the largest contributor to the European mattress market, and it will remain the largest throughout this decade. This is primarily because of their easy accessibility as well as surging acceptance in metropolitan areas.
In 2023, the online category, based on distribution channel, accounts for over 21% share. Customers have inclined even more toward online channels since the pandemic of COVID-19. Moreover, although store-based business is extremely dominant, key manufacturers are focusing on improving their online presence.
Germany is the largest contributor to the industry in 2023, with approximately 12.5% share. The requirement for these common sleeping aids is rising in this nation because of their extensive utilization across commercial facilities.
In addition, one of the important aspects for a consumer while purchasing any product is the cost. The German population likes quality products obtainable at reasonable costs. A change is being observed in the viewpoint of customers, wherein the main emphasis is on the comfort and functionality of the product.
The U.K. will propel at the fastest rate, of 8.8%, in the years to come. This can be primarily attributed to the rise in the level of income and the infrastructure advancement, leading to the surging count of hotels and residential units in this nation.
With the increasing support from the government for real estate enhancement, coupled with the rising disposable salaries, the European mattress industry will continue to propel in the coming years.
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