Rising Sexual Wellness Awareness Fuels 8.6% CAGR in Condom Market

According to the latest market research study published by P&S Intelligence, the global condom market is on a powerful growth trajectory, with revenues reaching USD 12.4 billion in 2024 and projected to expand at a robust CAGR of 8.6%, ultimately achieving USD 23.7 billion by 2032. This surge reflects the combined momentum of rising sexual health awareness, innovative product development, and the expansion of digital retail channels.

Rising Demand Driven by Awareness and Access

Increasing recognition of the importance of sexual wellness and STI prevention—including HIV/AIDS, syphilis, and chlamydia—is fueling demand worldwide. Governments across Sub-Saharan Africa and Asia are rolling out large-scale free condom distribution programs, while initiatives in India, such as the National AIDS Control Programme (NACP) and Mission Parivar Vikas, are driving awareness in high-fertility regions.

Shifting Consumer Attitudes and Digital Adoption

A cultural shift toward open conversations about sex, consent, and pleasure—particularly among Gen Z and millennials—is reshaping the market. With the rise of sexual wellness e-commerce platforms, app-based pharmacies, and social media-driven education, buying condoms has become more private, accessible, and stigma-free, especially in traditionally conservative societies.

Product Innovation Fuels Market Excitement

Manufacturers are rapidly innovating to meet diverse consumer needs, introducing:

• Ultra-thin, textured, and flavored variants
• Vegan and sustainable condoms
• Glow-in-the-dark and antimicrobial-coated options
• Smart condoms with performance-tracking features

Recent launches, such as Condombazaar’s Love Light Glow condoms, highlight how brands are combining safety with fun, intimacy, and novelty.

Key Market Insights

• Latex condoms dominate with a 70% market share in 2024 due to affordability and ease of production.
• Non-latex condoms, driven by allergy concerns and demand for premium experiences, will see faster growth at a 9.0% CAGR.
• Men account for 95% of usage, but female condoms are gaining traction as awareness and empowerment initiatives rise.
• Drugstores/pharmacies hold the largest distribution share (45%), while online retail emerges as the fastest-growing channel thanks to privacy and accessibility.

Regional Outlook

• APAC leads with 40% of the market in 2024, supported by proactive government distribution programs.
• MEA (Middle East & Africa) is set to grow the fastest (CAGR of 9.1%) due to high birth rates, youth demographics, and STD prevalence.
• North America and Europe drive demand for premium and innovative condom types.

Competitive Landscape

The market remains highly fragmented, with global players such as Durex, Okamoto, LifeStyles, and Trojan competing alongside strong regional brands including Manforce, Skore, and Moods. Low manufacturing costs and rising NGO/government procurement ensure a dynamic and competitive marketplace.

Industry Momentum

Notable developments include:

• Starpharma Holdings gaining approval to market VivaGel-coated condoms in Japan (June 2025).
• Mankind Pharma’s April Fools AI-powered condom campaign (April 2025) driving viral engagement.
• Billy Boy’s launch of the Camdom app (October 2024), integrating tech with intimacy and privacy.
• Sirona’s acquisition of Bleü (May 2024), expanding into the vegan condom segment.

The Takeaway:

The condom market is transforming beyond its preventive roots into a comprehensive sexual wellness industry, shaped by innovation, inclusivity, and empowerment. With rising awareness, expanding digital access, and bold product launches, the sector is set to see unprecedented global growth by 2032.